Radio has an implicitly active audience. It has natural advantages in that it’s live, personal and mobile, with strengths in the live experience, connectivity and topicality. However experiences with radio whilst driving are exclusively a one way deal, 21 million people each week* listen to the BBC in their vehicles, but can’t easily interact with their favourite station. *[RAJAR Q1]
The connected fob is designed to be a single-function, single-touch device that connects via Bluetooth to your smartphone and then posts the action to a web service based on IRFS'sRadioTAG and RadioTagBot prototypes.
Myself and Cefn Hoile have built a demonstration of a simple one-squeeze interaction that triggers a series of web-based tagging events to populate a bookmark-list of tagged moments for radio. At the very moment you want to identify a track and save it for later, you have an immediate skimmable or ‘eyes-free’ interaction at your fingertips.
An aim of the project is to have both app and fob as customisable elements that can be mixed in different ways to achieve highly personalised user experiences.