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Radio 2.0 (En & Fr)
IV Rencontres Radio 2.0 Paris le 13 octobre 2014 à Radio France en préparation Restez informé sur www.rr20.fr et suivez l'actualité sur ce Scoopit (Francais + English) #Multiplaform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Scooped by Nicolas Moulard - Actuonda
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Using data + the power of a web platform to unlock huge Ads potential of Social Radio | Research Access

Using data + the power of a web platform to unlock huge Ads potential of Social Radio | Research Access | Radio 2.0 (En & Fr) | Scoop.it

Radio is massive part of media landscape, reaching over 242 million people in the U.S. each week. It remains the primary medium reaching us in the car, the two hours per day that the web is still very nascent. But overall radio has lacked new innovation. Radio has huge reach but remains primarily a one-way medium with no feedback loop and limited Data about its audience. Because Data has become so important to marketers, this is a challenge for the industry.

Jelli brings the power of an online web platform to a medium that has historically been primarily managed offline. We provide a feedback loop for radio, combining the reach of radio with the measurement and engagement of the web. We install our platform in traditional radio stations, and automate delivery of programming and advertising for those stations. We enable listeners to use their mobile phones to pick songs that play on the air in real time, learning a lot from their engagement. We enable advertisers to deliver traditional radio spots with the efficiency and interactivity of an online ad. By so doing we change the way radio programmers and marketers can access the 242 million people listening to radio - via social engagement, real time delivery of radio spots, transparency, accountability and measurability....

 

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Scooped by Nicolas Moulard - Actuonda
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Music-loving hackers make the ultimate mashups between big data & sound

Music-loving hackers make the ultimate mashups between big data & sound | Radio 2.0 (En & Fr) | Scoop.it
"Big data" is everywhere you look these days. As digital information continues to expand exponentially, this affects everything -- how much we pay for health insurance, how we predict the weather, how we play the stock market.
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