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Radio 2.0 (En & Fr)
IV Rencontres Radio 2.0 Paris le 13 octobre 2014 à Radio France. Consultez toutes les archives sur www.rr20.fr et suivez l'actualité sur ce Scoopit (Francais + English) #Multiplaform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Fred Jacobs on the Emotional Attractions to Radio

Fred Jacobs on the Emotional Attractions to Radio | Radio 2.0 (En & Fr) | Scoop.it

In this highlight from the Jacobs Media TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional benefits of radio to improve the lives (and the listening) of its audiences

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'Do what radio does really well that other guys

can't or won't do'

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Read, watch or listen full article.

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Jacobs Media Techsurvey8 Debuts Important New Data At Worldwide Radio Summit

Jacobs Media Techsurvey8 Debuts Important New Data At Worldwide Radio Summit | Radio 2.0 (En & Fr) | Scoop.it

The JACOBS MEDIA TECHSURVEY 8 -- an all-industry radio survey that measured how radio listeners from nearly 200 stations react to social platforms and digital technology across all major radio formats -- will debut, at noon on FRIDAY, APRIL 27th at at THE WORLDWIDE RADIO SUMMIT 2012

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Worldwide Radio Summit 2012 Presents: Monetizing Radio -- The Future ABC's Of Generating Revenue

Worldwide Radio Summit 2012 Presents: Monetizing Radio -- The Future ABC's Of Generating Revenue | Radio 2.0 (En & Fr) | Scoop.it
Creative thinkers in sales, management and programming who can drive revenues and increase profits are the true rainmakers -- and their personal currency skyrockets. Is this you?

 

Revenue is the fuel that drives radio's ability to deliver quality output on a consistent basis to its audience, compete against other broadcast mediums, retain the best on-air personalities, sustain the basic foundation of operations and ensure stakeholders remain committed to radio. A myriad of new revenue models are developing worldwide that are ensuring that radio does not rely on single lane revenue methods based around advertising.

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