Warner Music Group and Shazam have formed a strategic alliance to discover new acts and sign them to a Shazam branded label.
The Shazam label imprint will identify unsigned artists by combining traditional A&R with with the music ID app's massive fan activity data. A component of the new marketing alliance allows artists to directly engage with fans who Shazam them. WMG labels will receive enhanced data on fan behavior and can launch specially tailored promotional campaigns. In turn, WMG will provide Shazam with exclusive content and other benefits.
By partnering with Shazam, we have forged a potent proposition: the first crowd-sourced, big data record label,” said Rob Wiesenthal, COO/Corporate, Warner Music Group. "While data and crowd sourced analyses will never be a substitute for the expertise and instincts of our A&R professionals, we do believe the information we obtain for this new label will provide very useful signals that will bolster our ability to find the stars of tomorrow."
Via Yvan Boudillet