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Warner Music Group Announces New Shazam Powered Label, Marketing Alliance

Warner Music Group Announces New Shazam Powered Label, Marketing Alliance | Radio 2.0 (En & Fr) | Scoop.it

Warner Music Group and Shazam have formed a strategic alliance to discover new acts and sign them to a Shazam branded label.


The Shazam label imprint will identify unsigned artists by combining traditional A&R with with the music ID app's massive fan activity data. A component of the new marketing alliance allows artists to directly engage with fans who Shazam them. WMG labels will receive enhanced data on fan behavior and can launch specially tailored promotional campaigns. In turn, WMG will provide Shazam with exclusive content and other benefits.


By partnering with Shazam, we have forged a potent proposition: the first crowd-sourced, big data record label,” said Rob Wiesenthal, COO/Corporate, Warner Music Group. "While data and crowd sourced analyses will never be a substitute for the expertise and instincts of our A&R professionals, we do believe the information we obtain for this new label will provide very useful signals that will bolster our ability to find the stars of tomorrow."


Via Yvan Boudillet
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Shazam Gets New CEO: Music-ID App Maker Has Big Plans

Shazam Gets New CEO: Music-ID App Maker Has Big Plans | Radio 2.0 (En & Fr) | Scoop.it

Shazam, mostly known for its music discovery app, has hired Rich Riley as its new CEO as it prepares to go public...

 

Shazam, which now has more than 300 million users in 200+ countries, became known to U.S. consumers in the early days of iOS as the go-to music discovery and identification app. However, the technology behind the function was in fact far older.

 

After the smartphone boom and its successful multiplatform app - alongside a slew of partnerships with international companies like Entertainment UK and the Indian streaming service Saavn - Shazam was able to branch out and secure further funding. In 2011, it launched its TV app, the backbone of which is its advertising arm generating revenue in the "double-digit millions" for the company.

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NRJ lance une webradio avec Shazam

NRJ lance une webradio avec Shazam | Radio 2.0 (En & Fr) | Scoop.it
NRJ Group étoffe son bouquet de webradios et lance 'NRJ Shazam'. Créée en partenariat avec Shazam, cette webradio diffuse chaque jour les 50 titres les plus taggés par les utilisateurs de l'application.
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All-new Shazam App for iPad [video]

A NEW version of Shazam is here. If you've got an iPad Shazam now has a redesigned discovery home screen, improved tag result layout and new features exclusive to iPad!
- Auto tagging: Shazam automatically identifies the music and media playing around you
- Top Tags in Any City (Explore);
- Top tracks: scroll through top tracks and see what's popular right now
- Real-time Top TV: In the new home screen, immediately browse the most tagged TV shows in the past few hours*

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Argos first retailer to launch Shazam ad | News | Marketing Week

Argos first retailer to launch Shazam ad | News | Marketing Week | Radio 2.0 (En & Fr) | Scoop.it
Retailer aims to drive mobile traffic using Shazam’s audio recognition app.

Argos is adding audio recognition app Shazam to its Christmas TV advertising in an effort to grow its mobile sales in the run up to Christmas.

 

A recent study conducted for Shazam by Magid Associates found that brands using Shazam enabled TV ads achieved higher word-of-mouth, brand interaction, future intent, recall and brand ratings from consumers.

Shazam users are three times as likely to interact with the brand after seeing an ad than people who don’t use Shazam.People who used Shazam were more than twice as likely to talk about the brand or the ad with others.More than half (55%) of people who use Shazam use it to “bookmark” information to return to after watching the ad.Shazam users have a higher recall of ads and their message than non-users.

 

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Case study : Break the law of silence (Shazam)

This is an 'relatively old' case study where Amnesty International achieved a 500% increase in response to an e-petition by using Shazam to drive awareness of the campaign.

 

For the week that the campaign was running, when Shazam could not identify a song it showed an error message that cited a case study of human rights abuse and asked the user to help ‘break the law of silence.’

Users were then routed to a mobile site where they could sign the petition and hear the new song – there was also a tool to share the campaign through Facebook and Twitter.

 

 

 


Via JWT_WOW, Nicolas Moulard - Actuonda
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