Radio 2.0 (En & Fr)
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Radio 2.0 (En & Fr)
Fresh news about Radio 2.0  worldwide in preparation of coming webinars and conferences (English and French). Program and archives on www.rr20.fr #Multiplatform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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BeeAd est un péage publicitaire pour le contenu en ligne

BeeAd est un péage publicitaire pour le contenu en ligne | Radio 2.0 (En & Fr) | Scoop.it
Les deux fondateurs du service musical Beezik ont lancé en début d'année leur propre régie publicitaire, BeeAd. Ils font le point sur leur activité et leurs projets.
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What to Know About the Promise and Perils of Mobile Metrics

It's an often-lamented reality in marketing that the most measureable medium of all -- online -- is also the one most awash in metrics that overwhelm rather than enlighten. But when it comes to complexity, nothing beats mobile metrics.
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Rdio Family Plans Go Live

Rdio Family Plans Go Live | Radio 2.0 (En & Fr) | Scoop.it

Music subscription service Rdio has officially unveiled its new family pricing plans.
As announced last month, the new plans will let families or households have multiple Rdio Unlimited accounts under one payment interface.

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Por qué sorprender y cautivar al cliente a veces no es suficiente

Por qué sorprender y cautivar al cliente a veces no es suficiente | Radio 2.0 (En & Fr) | Scoop.it

Por muy sorprendente y atrayente que sea una acción de marketing, ésta terminará fracasando si no resuelve las necesidades esenciales del cliente

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Spotify to Indie Labels: We’re an “Alternative to Piracy”

Spotify to Indie Labels: We’re an “Alternative to Piracy” | Radio 2.0 (En & Fr) | Scoop.it

Spotify has faced some heat from indie labels that weren’t happy with the service’s payoff, and the company is now responding with a statement about how it hopes to help the music industry.

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Value of Social Media and Radio Stations

Value of Social Media and Radio Stations | Radio 2.0 (En & Fr) | Scoop.it
Written by Kerry Brewer of Securenet Systems, featured on RadioInk.
If you are not already embracing social media, it’s definitely time to take a hard look at the benefits of using it to promote your station or broadcast.
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4 Social Music Services for Your Office Soundtrack

4 Social Music Services for Your Office Soundtrack | Radio 2.0 (En & Fr) | Scoop.it



This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
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Generating Streaming Revenue For Your Stations

Generating Streaming Revenue For Your Stations | Radio 2.0 (En & Fr) | Scoop.it
Well, the first thing you have to do, is be streaming right? That’s like the first step to winning the lotto….you have to be in it to win it! So now you are streaming and your broadcast is spinning out over the web and listeners can hear you online.
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[Infographie] Youtube et ses publicités!

[Infographie] Youtube et ses publicités! | Radio 2.0 (En & Fr) | Scoop.it
[Infographie] Youtube et ses publicités! Qu'elles soient interactives (campagne Bic) ou 3D, ou encore Full HD 1080p, la publicité est devenue un point important dans la monétisation des contenus.
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5 Ways To Tap Ad Agency Funding

5 Ways To Tap Ad Agency Funding | Radio 2.0 (En & Fr) | Scoop.it
David Rosenberg is Director of Innovation at LBi in the U.S., the world’s leading independent global marketing and technology agency.
For startups, selling advertising agencies on your technology can be fraught with difficulty.
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Brian Solis: “el futuro de las marcas se define a través de experiencias compartidas”

Brian Solis: “el futuro de las marcas se define a través de experiencias compartidas” | Radio 2.0 (En & Fr) | Scoop.it
Brian Solis, el Director de Altimeter Group, una de las consultoras de social media más reconocidas del mundo impartía ayer una potente MasterClass de Engagement, Social Media & Digital Business en el Instituto Europeo de Diseño en un acto...
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Latest Radio Streaming Factoids

Latest Radio Streaming Factoids | Radio 2.0 (En & Fr) | Scoop.it
Did you know that by 2015, 70% of all mobile ads will be locally geo-targeted? This is just how radio operates today; by targeting the local market.
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La créativité de vos spots radio pourrait être votre meilleur argument de vente

La créativité de vos spots radio pourrait être votre meilleur argument de vente | Radio 2.0 (En & Fr) | Scoop.it
Rien de tel que d’écouter de bons spots radio pour améliorer la créativité de vos spots locaux et pour stimuler vos clients. Voici 2 messages radio pour une chaîne d’écoles de musique allemande.
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Publicité sur Facebook ciblée par code postal : vous allez doubler vos clics !

Publicité sur Facebook ciblée par code postal : vous allez doubler vos clics ! | Radio 2.0 (En & Fr) | Scoop.it
La publicité est la principale source de revenus de Facebook, soit environ 2 Milliards de dollars en 2010 (775 Millions en 2009), à comparer à 25 Milliards pour Google.
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Las marcas necesitan mayor integración para alcanzar el éxito en los videojuegos

Las marcas necesitan mayor integración para alcanzar el éxito en los videojuegos | Radio 2.0 (En & Fr) | Scoop.it
Los juegos digitales son un negocio cada vez más importante hoy en día. Por ello, los gerentes de grandes marcas buscan nuevas e interesantes maneras de interactuar con los consumidores.
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Room for Improvement in Social Network Ad Engagement

Google+ may face attention problems similar to Facebook’s...
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Petit kit du streaming pour l'artiste qui veut diffuser sa musique ...

Petit kit du streaming pour l'artiste qui veut diffuser sa musique ... | Radio 2.0 (En & Fr) | Scoop.it

A quoi sert le streaming pour un artiste? Et combien ça paye? Nouvel Eldorado ou boîte de Pandore de la musique ?

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The Newest Revenue Growth Area for Radio

The Newest Revenue Growth Area for Radio | Radio 2.0 (En & Fr) | Scoop.it
Written by Kerry Brewer of Securenet Systems, featured on RadioInk.
If you haven’t been living in a cave or under a rock, then you are probably aware of the latest buzz about online music, radio streaming, listener sites, etc.
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Worldwide Ad Spending: Online Drives Growth

eMarketer predicts advertisers around the world will spend nearly $500 billion in 2011—a growth rate of 4.5%. Online ad expenditures of $80.2 billion are growing at a rate of 17.2% and fueling total media ad spending growth.
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Cómo segmentar la publicidad online sin acosar a los usuarios

Cómo segmentar la publicidad online sin acosar a los usuarios | Radio 2.0 (En & Fr) | Scoop.it
Los anunciantes confían en el retargeting online, ofrecer anuncios en función de acciones y compras anteriores, como método muy efectivo para reconectar con compradores interesados después de que hayan visitado una página web, aumentando así el...
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Article: Retailers Try to Monetize Social Media Outreach


More than half promote merchandise, but few can demonstrate monetization...
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5 claves para desarrollar con éxito una campaña de marketing móvil

5 claves para desarrollar con éxito una campaña de marketing móvil | Radio 2.0 (En & Fr) | Scoop.it
El boom de los smartphones y tabletas unido a la proliferación de tarifas planas de Internet por parte de las grandes operadoras de telefonía móvil han elevado a más de nueve millones el número de españoles que utilizan el móvil para conectarse a...
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Article: Options for Online Video Ad Viewers Lead to Greater Engagement

Article: Options for Online Video Ad Viewers Lead to Greater Engagement | Radio 2.0 (En & Fr) | Scoop.it
Interactive overlays, dismissible pre-roll offer greater engagement...
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¿Son las series online el futuro de las marcas para integrar contenido?

¿Son las series online el futuro de las marcas para integrar contenido? | Radio 2.0 (En & Fr) | Scoop.it
En mayo, Alphabird, compañía productora de vídeo online, llevó a cabo la adquisición de Placevine, conector de marcas con productoras de vídeo online.
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Music Subscription Faceoff: How Does Spotify Measure Up? [INFOGRAPHIC]

Music Subscription Faceoff: How Does Spotify Measure Up? [INFOGRAPHIC] | Radio 2.0 (En & Fr) | Scoop.it
When Spotify moored its boatload of music to U.S. shores last week, music lovers were faced with a conundrum: Should I switch to Spotify, or stick with my current music subscription service of choice?
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