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According to the study, 91 percent of people still “prefer to own music,” listing a number of reasons such as unlimited listening, security that their music won’t disappear, and support for artists. And while only 13 percent of people surveyed pay to stream music online, the majority of those (84 percent) still buy music as well.
These tendencies become even stronger among those who count themselves as “independent” music fans, many of whom use streaming services like Spotify, Mog and Rdio as ways to try new music before they purchase.
It’s always worth being skeptical of surveys, but noises like this have to sound good to the likes of iTunes and Amazon — and while it may not be enough to those who think streaming will emerge as the only true victor, it indicates there’s life in retail yet.
Music streaming service MOG has announced that it is adding a free, advertising-supported subscription plan. The move, which is almost certainly a response to the recent U.S. launch of Spotify, is designed to attract more people to the service's 11 million song library of all-you-can-stream music.Previously, MOG was only available in one of two paid "premium" flavors. European sensation Spotify launched in the U.S. with two premium tiers as well, but crucially included a free subscription service with ads and some modest limitations on streaming. Spotify picked up 1.4 million American users in its first few weeks.
When is a stream not a stream? When it’s a download. While a video making the rounds today makes it seem as if Apple’s upcoming iTunes Match service will stream music from Apple’s servers to a user’s device, that’s not the case.
A pesar de la crisis económica, la inversión publicitaria en televisión va capeando el temporal. En países como Estados Unidos, los anunciantes siguen confiando en la pequeña pantalla para alcanzar a los consumidores.
Ahora bien, la televisión está perdiendo espectadores y a menudo se pasan a Internet, que es el medio publicitario más pujante. En cinco años, la inversión publicitaria en Internet va a superar a la de la televisión, según previsiones de la compañía Forrester Research.
Digital ads have considerable impact on awareness of products and companies for many Americans, but Affluent Americans are more likely than others to say that they learned about new products or learned about companies they were not aware of before due to digital ads.
Borrell Associates, which specializes in researching local and online advertising, are forecasting that local online advertising will reach $18 billion annually by 2016! Local couponing will reach $3 billion a year, and over 70% of all mobile advertising will be locally geo-targeted ads.
Subscription streaming service MOG is now available on the Boxee Box, bringing MOG’s library of 11 million songs to Boxee users, available in 320 kbps. MOG continues to increase its support for third-party devices.
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