Radio 2.0 (En & Fr)
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Radio 2.0 (En & Fr)
Fresh news about Radio 2.0  worldwide in preparation of coming webinars and conferences (English and French). Program and archives on www.rr20.fr #Multiplatform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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What Facebook’s Changes Mean for Marketers

What Facebook’s Changes Mean for Marketers | Radio 2.0 (En & Fr) | Scoop.it
Facebook’s bold list of changes, announced Thursday, will put more pressure on advertisers to come up with compelling content and integrate themselves further into consumers’ lives. The big loser?
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Aux USA, la radio fait de l’argent sur Internet ! | Radiopub

Aux USA, la radio fait de l’argent sur Internet ! | Radiopub | Radio 2.0 (En & Fr) | Scoop.it
Aux Etats-Unis, non seulement l’écoute de la radio se développe sur Internet, mais en plus… Elle fait de l’argent !
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LG, Sharp, Philips Harmonise TV Apps Standards

The coming connected TV explosion is about create a big distribution opportunity for content owners. But writing apps for the burgeoning number of platforms could be a development headache.

So now LG (SEO: 066570), Sharp and Philips, who each deliver apps over their TVs in different ways, are seeking harmony in standardisation.

They have have jointly agreed to “define common technical requirements for their Smart TV”.

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Study: Digital Ads Impact Affluent Americans

Study: Digital Ads Impact Affluent Americans | Radio 2.0 (En & Fr) | Scoop.it

Digital ads have considerable impact on awareness of products and companies for many Americans, but Affluent Americans are more likely than others to say that they learned about new products or learned about companies they were not aware of before due to digital ads.

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'Ad Delivery Network' in the tens of millions impressions every week

'Ad Delivery Network' in the tens of millions impressions every week | Radio 2.0 (En & Fr) | Scoop.it
Borrell Associates, which specializes in researching local and online advertising, are forecasting that local online advertising will reach $18 billion annually by 2016! Local couponing will reach $3 billion a year, and over 70% of all mobile advertising will be locally geo-targeted ads.
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Affluents Most Active Online, View and Recall Digital Ads More Than Other Consumers

Affluents Most Active Online, View and Recall Digital Ads More Than Other Consumers | Radio 2.0 (En & Fr) | Scoop.it
Affluents Most Active Online, View and Recall Digital Ads More Than Other Consumers http://t.co/9mf084l...
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How Discovery Will Drive Transactions

How Discovery Will Drive Transactions | Radio 2.0 (En & Fr) | Scoop.it

“A big shift underway is that the act of discovery could come online, could impact how we search, and could help drive transactions.“

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BeeAd est un péage publicitaire pour le contenu en ligne

BeeAd est un péage publicitaire pour le contenu en ligne | Radio 2.0 (En & Fr) | Scoop.it
Les deux fondateurs du service musical Beezik ont lancé en début d'année leur propre régie publicitaire, BeeAd. Ils font le point sur leur activité et leurs projets.
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Publicité sur Facebook ciblée par code postal : vous allez doubler vos clics !

Publicité sur Facebook ciblée par code postal : vous allez doubler vos clics ! | Radio 2.0 (En & Fr) | Scoop.it
La publicité est la principale source de revenus de Facebook, soit environ 2 Milliards de dollars en 2010 (775 Millions en 2009), à comparer à 25 Milliards pour Google.
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Las marcas necesitan mayor integración para alcanzar el éxito en los videojuegos

Las marcas necesitan mayor integración para alcanzar el éxito en los videojuegos | Radio 2.0 (En & Fr) | Scoop.it
Los juegos digitales son un negocio cada vez más importante hoy en día. Por ello, los gerentes de grandes marcas buscan nuevas e interesantes maneras de interactuar con los consumidores.
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Danone launch an innovative Facebook campaign to engage their users through song – Video

Danone launch an innovative Facebook campaign to engage their users through song – Video | Radio 2.0 (En & Fr) | Scoop.it
This smart campaign from Danone asked users to engage with the artists and as a gift in return they were presented with their very own song...
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Facebook Advertisers Can Target Users by Zip Code

Facebook Advertisers Can Target Users by Zip Code | Radio 2.0 (En & Fr) | Scoop.it

Advertisers wishing to target Facebook members in specific zip codes can now do so. The social network has made the new targeting option available to advertisers via Facebook’s Power Editor and Ads Manager self-service tools.

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Cómo segmentar la publicidad online sin acosar a los usuarios

Cómo segmentar la publicidad online sin acosar a los usuarios | Radio 2.0 (En & Fr) | Scoop.it
Los anunciantes confían en el retargeting online, ofrecer anuncios en función de acciones y compras anteriores, como método muy efectivo para reconectar con compradores interesados después de que hayan visitado una página web, aumentando así el...
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Music wars heat up — but is free really the future?

Music wars heat up — but is free really the future? | Radio 2.0 (En & Fr) | Scoop.it
According to the study, 91 percent of people still “prefer to own music,” listing a number of reasons such as unlimited listening, security that their music won’t disappear, and support for artists. And while only 13 percent of people surveyed pay to stream music online, the majority of those (84 percent) still buy music as well.

These tendencies become even stronger among those who count themselves as “independent” music fans, many of whom use streaming services like Spotify, Mog and Rdio as ways to try new music before they purchase.

It’s always worth being skeptical of surveys, but noises like this have to sound good to the likes of iTunes and Amazon — and while it may not be enough to those who think streaming will emerge as the only true victor, it indicates there’s life in retail yet.
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eMusic adds a little streaming to its MP3 store

eMusic adds a little streaming to its MP3 store | Radio 2.0 (En & Fr) | Scoop.it
The core challenge for music subscription services is helping people find enough new and compelling tracks each month to persuade them to keep paying the monthly fee.
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La inversión publicitaria en Internet superará a la de la TV

La inversión publicitaria en Internet superará a la de la TV | Radio 2.0 (En & Fr) | Scoop.it
A pesar de la crisis económica, la inversión publicitaria en televisión va capeando el temporal. En países como Estados Unidos, los anunciantes siguen confiando en la pequeña pantalla para alcanzar a los consumidores.

Ahora bien, la televisión está perdiendo espectadores y a menudo se pasan a Internet, que es el medio publicitario más pujante. En cinco años, la inversión publicitaria en Internet va a superar a la de la televisión, según previsiones de la compañía Forrester Research.

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How Younger Adults React to Brands on Social Networks

Do millennials really interact most with brands on social sites?
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Red Bull Demonstrate The Importance Of Branded Content In Social Media

Red Bull Demonstrate The Importance Of Branded Content In Social Media | Radio 2.0 (En & Fr) | Scoop.it

We’ve been big fans of Red Bull here over the last couple of years and especially when it comes to the branded content that they produce.
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Digital Revenues Becoming More Important To Radio

Digital Revenues Becoming More Important To Radio | Radio 2.0 (En & Fr) | Scoop.it
Broadcasters saw relief from declining spot revenues by selling more digital in the second quarter, according to new figures reported by the Radio Advertising Bureau.
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What to Know About the Promise and Perils of Mobile Metrics

It's an often-lamented reality in marketing that the most measureable medium of all -- online -- is also the one most awash in metrics that overwhelm rather than enlighten. But when it comes to complexity, nothing beats mobile metrics.
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Room for Improvement in Social Network Ad Engagement

Google+ may face attention problems similar to Facebook’s...
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Por qué sorprender y cautivar al cliente a veces no es suficiente

Por qué sorprender y cautivar al cliente a veces no es suficiente | Radio 2.0 (En & Fr) | Scoop.it

Por muy sorprendente y atrayente que sea una acción de marketing, ésta terminará fracasando si no resuelve las necesidades esenciales del cliente

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Worldwide Ad Spending: Online Drives Growth

eMarketer predicts advertisers around the world will spend nearly $500 billion in 2011—a growth rate of 4.5%. Online ad expenditures of $80.2 billion are growing at a rate of 17.2% and fueling total media ad spending growth.
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