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Radio 2.0 (En & Fr)
Fresh news about Radio 2.0  worldwide in preparation of coming webinars and conferences (English and French). Program and archives on www.rr20.fr #Multiplatform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Le succès des podcasts radios, prélude de la radio à la demande - Le Parisien

Le succès des podcasts radios, prélude de la radio à la demande - Le Parisien | Radio 2.0 (En & Fr) | Scoop.it

Le Parisien Le succès des podcasts radios, prélude de la radio à la demande Le Parisien Mondialement, les auditeurs des radios apprécient cette pratique, née avec l'arrivée des iPod: Apple a annoncé fin juillet avoir franchi la barre du milliard...


Via Thierry Defay
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Big Brands Start To Engage Customers For Hours At A Time via Curated Music Playlists

Big Brands Start To Engage Customers For Hours At A Time via Curated Music Playlists | Radio 2.0 (En & Fr) | Scoop.it

Via Robin Good
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Robin Good's curator insight, August 22, 2013 3:57 PM



While they may cost a few thousand dollars if commisioned through an agency, curated music playlist appear to be an emerging approach for big brands to develop a closer relationship with their fans.


From Nissan, to Juicy Fruit, Telus and Mr. Clean, there are already several large brands who have been investing in compiling dedicated music playlists to engage and stay in contact with their customers and potential ones for hours at a time. 


Songza (available only in the US and Canada) is one of the pioneering music distribution platforms monetizing this approach.


My comment: DJs and music experts may have yet to witness the opportunity to become fully part of the communication and marketing process of big brands by curating all of their marketing-related music needs.


Check out this article to learn more about it: http://www.6smarketing.com/blog/songza/ 






Richard Stadler's curator insight, August 23, 2013 3:51 AM

Another innovative way to reach your market...

Johel Mercado's comment, August 27, 2013 9:18 PM
prueba
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When Will Big Data Come To Local Media?

When Will Big Data Come To Local Media? | Radio 2.0 (En & Fr) | Scoop.it

What will Jeff Bezos do with The Washington Post?

That’s the question on everyone’s lips, and scores of armchair analysts have an opinion. Why he did he do it? What will become of the newspaper’s proud tradition? These are all questions handily dealt with elsewhere. But what about the biggest question of all: So what does it mean to you?

And by “you,” I don’t just mean every print jockey in America. I mean every local media company in America. That’s right — what we used to call all those local TV stations, radio stations and — yes — newspaper companies.

Bezos is a master of disruption and re-creation in a new image. Disrupted newspapers like the Post have already experimented with their fair share of re-creation with unsurprisingly mixed results.

We can talk about what the Post has that nobody else has — the legendary name, the Watergate-busting aura, the journalistic bona fides, the credibility. But what is that to local media companies? Instead, let’s talk about what the Post has that those companies also have.

And on that point, I think Jeff Jarvis hit the nail on the head:

Bezos’ key competence is in building relationships. This is wishful thinking on my part, as I have been arguing that we in journalism need to stop thinking of ourselves as manufacturers of a mass commodity called content and start understanding that we are in a service business whose real outcome is informed individuals and communities. Thus we must be in the relationship business. I have been arguing with newspapers lately that they must gather small data about their individual users — where they live, where they work, what their key interests are — so they can serve people with greater relevance and value. I hope that skill — building profiles and using them to improve relevance — is the first that Bezos brings to the Post.

...

 

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Not So Gently Down The Stream | JacobsMedia

Not So Gently Down The Stream | JacobsMedia | Radio 2.0 (En & Fr) | Scoop.it

One of the hot topics in radio for several years – but reaching a fascinating apex at this point in time – revolves around streaming and whether stations are getting proper credit and compensation for their audience usage numbers.

As pure-plays continue to grow their reach, as radio grapples with single-line reporting, as the automotive world moves even faster to a Wi-Fi environment, and as consumers become even more comfortable with accessing audio via streams, we are witnessing major shifts in how content is consumed even among radio’s biggest fans. Yes, FM tuners in smartphones will help broadcasters, especially as the concept expands to different carriers and handsets.  But it won’t stop the speeding bullet train that is streaming – something that AM/FM radio stations need to embrace, manage, market, and ultimately monetize.

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Here's how Beats Music is curating its subscription service

Here's how Beats Music is curating its subscription service | Radio 2.0 (En & Fr) | Scoop.it
Beats Music has been busy compiling thousands of playlists with the help of a small army of freelancers – but internal documents show that record store clerks with attitude aren’t welcome.

Via Jérôme Rastoldo
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Don’t Just Paint It Pink - RadioWorld

Don’t Just Paint It Pink - RadioWorld | Radio 2.0 (En & Fr) | Scoop.it
Out of the approximately 92 percent of all Americans ages 12 and up who arereached by radio each week, the Radio Advertising Bureau reports that more than 90 percent of women in nearly every age category are listening. Globally, women control roughly $20 trillion in consumer spending and “drive the world economy,” according to the Harvard Business Review 2009 article “The Female Economy.”

Veterans of the radio industry and leading marketing professionals have a few pearls of wisdom to offer station managers and advertisers on the best ways to pursue female listeners. On the top of that list is being practical with the incentives used to lure women to promotional events, and with the information provided about a given product.

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iTunes Radio to Debut in September With McDonald's, Nissan, P&G, Pepsi

iTunes Radio to Debut in September With McDonald's, Nissan, P&G, Pepsi | Radio 2.0 (En & Fr) | Scoop.it

iTnes Radio, Apple's answer to Pandora, is set to debut next month with a handful of high-profile brand partners including McDonald's, Nissan, Pepsi, Procter & Gamble and possibly one or two more brands, according to people familiar with the negotiations.

The deals range from the high single-digit millions of dollars to tens of millions of dollars and include a 12 month advertising campaign to run within the streaming music service for each of the participating brands.In addition to basking in all the publicity that comes with a heavily-anticipated Apple product launch, the launch partners get exclusivity within their respective industries through the end of 2013. Come January 2014, however, ads on iTunes Radio will become widely available, provided an advertiser agrees to the minimum buy-in of around $1 million, according to sources briefed on the product.

Advertisements on iTunes Radio will come in three forms: interstitial audio and video ads and "slate" ads; interactive display ads that will take over whatever screen the consumer is using. That includes iPhones, iPads, all desktops and laptops loaded with iTunes (including Windows PCs) and Apple TV, the Apple device that brings Internet connectivity and apps to TVs.

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Radio advertising from a teen’s point of view | Radio Advertising Bureau Blog

Radio advertising from a teen’s point of view | Radio Advertising Bureau Blog | Radio 2.0 (En & Fr) | Scoop.it
I have listened to the radio for as long as I can remember. It has always been a part of my life. My first memory of listening to the radio was when I was in the car with my mum. Take That came on and my mum started singing at the top of her voice. I remember sitting in the back of the car with my sister thinking, mum, please stop.

I listen to the radio in different ways now, such as television, laptop, in the car and on my iPad. I still listen in the mornings before school and at weekends with my mum and dad, but as I’ve got older I like listening to the radio on my own, especially when doing homework!  But it’s most enjoyable when I am listening with my friends.  We like to talk about what we heard that morning or during the week, which is often about a new song that is in the charts that we all love...

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Zoom sur la Radio Numérique en Angleterre | CultureRadio.fr

Zoom sur la Radio Numérique en Angleterre | CultureRadio.fr | Radio 2.0 (En & Fr) | Scoop.it

Exactement comme en France, les résultats d’audience des radios en Angleterre viennent d’être publiés pour le 2eme trimestre 2013. Au Royaume-uni, l’organisme de référence s’appelle RAJAR (RAdio Joint Audience Research limited) et sa dernière publication donne les performances actuelles des radios du service public et du secteur privé.

Exactement comme en France, les différentes radios vont trouver les arguments pour s’auto-congratuler et se réjouir.

Mais il y a d’autres données qui sont très intéressantes à suivre dans ces publications régulières : celles qui concernent la façon d’écouter sa ou ses radios favorites. En effet, depuis la fin des années 90, le Royaume-Uni a été précurseur dans le lancement de la Radio Numérique Terrestre à grande échelle. Un lancement qui a été soutenu quelques années plus tard par de nombreuses et imposantes campagnes de promotion incitant les auditeurs à acheter les nouveaux récepteurs leur permettant de capter le signal DAB (Digital Audio Broadcasting).

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France Inter attentive à son image pour l'été

France Inter attentive à son image pour l'été | Radio 2.0 (En & Fr) | Scoop.it

Cet été, franceinter.frpropose trois programmes qui n’ont en apparence rien à voir, de par le sujet, l’horaire, les animateurs et les personnalités concernés. Mais il y a pourtant beaucoup à voir : “Traits pour traits”, “Welcome Future” et “Les corps intermédiaires” se distinguent par un traitement visuel approfondi sur les pages web des émissions, pensé en complémentarité avec les sons de l’antenne - 40 Gifs animés érotiques, 8 romans photo aux frontières de l’Europe, et la découverte progressive d’un tableau.

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Cet été France Culture lance un site dédié à la fiction radiophonique

Cet été France Culture lance un site dédié à la fiction radiophonique | Radio 2.0 (En & Fr) | Scoop.it

Cette semaine le site fictions propose une sélection de polars pour frissonner en vacances. Dans la série des "Petits Polars du Monde" avec SNCF, que France Culture diffuse tout l'été, réécoutez par exemple Hostiles de Franck Thilliez, qui vous plongera dans la terreur d'un accident de voiture peu ordinaire, tandis que Monsieur Meurtre de Jean Vautrin vous conduira dans la tête de François Javadère  - psychopathe ou innocent ? Vous pouvez aussi vous laisser mener par Chérie noire de Caryl Férey dans la société très fermée des stars du polar.

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Paying The Piper: Music Streaming Services In Perspective : NPR

Paying The Piper: Music Streaming Services In Perspective : NPR | Radio 2.0 (En & Fr) | Scoop.it
As more music becomes available for free online, concepts of music ownership start to break down.

Via Pierre Priot
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Nick Beasley's curator insight, October 12, 2014 5:52 PM

This is a very reliable source. The article discusses how the artists aren't being fairly compensated when their music is being streamed on music streaming sites. The record labels and the streaming websites are getting the majority of the revenue. I don't feel this is right. Record labels tend to profit more off of artists music than the artists do, and that goes for any avenue for getting music out their. Whether that avenue is a music streaming site, iTunes, or CD sales. Artists just don't make as much off of their music as the label they are under.

Candace Johnson's curator insight, November 4, 2014 10:35 AM

Many artists are rebelling against the idea of music streaming services and people feel that people "owning" music might be obsolete anymore. Music streaming services have changed the game and nature of the recording industry. For example, certain views and plays on Youtube now count towards Billboard rankings. However, these streaming sites have paid for rights and plays often contribute towards royalties that the artists collect upon. Streaming services often feel they are highlighting the underdogs and bringing people out of the darkness and recognizing them.

Dominick Cangialosi's curator insight, November 11, 2015 3:56 PM

Their are 2 really good points in this Article. One says that you SHOULDN'T be paid for them streaming YOUR music. But the other side of that is that you SHOULD get paid for streaming YOUR music. Multiple people have pulled albums because they were not making enough money on these streaming services. "Spotify is now valued at 3$ billion dollars" and none of the artists have ever seen that money.

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D Love: Share the Love - Digital Radio Promo

http://www.bbc.co.uk/digitalradio The pied piper of digital radio is back. D Love is here and he's leading a revolution across this fair land. Join the cause and share digital radio with someone you love.

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10 Reasons Why Most Broadcasters Make Mediocre Multiplatform » PERSONALIZE MEDIA

10 Reasons Why Most Broadcasters Make Mediocre Multiplatform » PERSONALIZE MEDIA | Radio 2.0 (En & Fr) | Scoop.it

Why are TV companies often the worst offenders when it comes to producing original and creative multiplatform offerings? Why are most just serving up brochure websites, the occassional ‘send in your video via YouTube’ or ‘tweet in what you think, we really want to know’? Where are all the great integrated-with-show online, game and mobile offerings, all the innovative 2nd/3rd screen stuff and really resonant social audience contribution? TV Broadcasters are fighting dwindling audiences overall (apart from great golden age US drama & singing talent shows of course) and struggling to come up with great multiplatform strategies to help reach and re-connect audiences to TV shows? Why is this?

1. Succeeding Backwards2. The Silo Wars3. Poor Copycat Implementation4. Lack of Passion5. No Time To Listen to the Users6. Career over Audience7. Technology over Editorial8. It Is Just Not $$ Worth It9. Process over Vision or Adaptation10. Templating versus One-Offs

 

 


Via fabienne Olivier
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Toute l’API Music Story Pro en une infographie.

Toute l’API Music Story Pro en une infographie. | Radio 2.0 (En & Fr) | Scoop.it

Toutes les métadonnées accessibles pour les applications digitales et broadcast en un seul coup d’œil.

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iTunes Radio, Brought to You by McDonald's, Pepsi, Proctor & Gamble, Nissan, Doritos, Budweiser, Nike, Chili's, American Express, Taco Bell, BP, Verizon, Chevron, AT&T, Bank of... | Digital Music News

iTunes Radio, Brought to You by McDonald's, Pepsi, Proctor & Gamble, Nissan, Doritos, Budweiser, Nike, Chili's, American Express, Taco Bell, BP, Verizon, Chevron, AT&T, Bank of... | Digital Music News | Radio 2.0 (En & Fr) | Scoop.it

The current list of confirmed advertisers, according to the report, includes McDonald's, Nissan, Pepsi, and Procter & Gamble, with pricey, category exclusives worth 'tens of millions' of dollars.Additionally, ads will be timed to happen when listeners are most likely to be paying attention.  For example, right after pushing play or adjusting a playlist.

 

Here's a quick rundown of when and where ads will be running (as well as some other details), according to the report:

 

'Interstitial' audio will be injected every 15 minutes.'Interstitial' video ads every hour.Full-screen, interactive 'slate' ads will take over the entire screen.Inventory will be sold through iAd, Apple's mobile advertising network.Throughout, iTunes Radio listeners will always have the option to purchase an MP3 download of a streaming song through the iTunes Store.  

 

 

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Local Radio: Can Building Connection & Closeness With Local Listeners In Social Media Really Impact Results For Radio?

Local Radio:  Can Building Connection & Closeness With Local Listeners In Social Media Really Impact Results For Radio? | Radio 2.0 (En & Fr) | Scoop.it

Is really connecting with local listeners a myth in 2013 or can you really focus your efforts and pull in the “big haul” of real connection, more listeners, and active cheerleading for your show and your on-air brand with the listeners that are most valuable to your company?

Here are seven important ways you can increase the opportunity for real connection that moves the needle of growing closer to listeners in social media and making it count for the radio station.

1. Be authentic and stand for something...

2. Get rid of “all about self.”...

3. Validate your friends (listeners)...

4. Realize that social media environments are like real life and real friendships...

5. Ask for advice and thoughts on significant issues on your radio station or show and reward engagement...

6. Try to even make posts about national content relate to your local market and tie it directly to local listeners’ lives if you can do so regularly...

7. Don’t game listeners into playing contests or string people along without giving them “the baby” (or content they desire)....

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Hands-On with Agogo, The Swiss Army Knife of Listening Apps | Evolver.fm

Hands-On with Agogo, The Swiss Army Knife of Listening Apps | Evolver.fm | Radio 2.0 (En & Fr) | Scoop.it

It’s always nice when new technology erases boundaries between formerly discrete functionalities. Suddenly, you only need one thing where you used to need two or more. Agogo (free, iOS), released on Wednesday, does that for audio — not music, audio.

This app combines AM/FM radio stations, TV audio programming, and podcasts, organizing all of that into channels organized by subject matter. It’s an impressive list of functions, and it doesn’t stop there. Agogo also lets users listen to music while in the app — everything in your iPhone’s local music collection, or stuff from your Spotify or Rdio account.

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Audioboo gets a million listens in a day

Audioboo gets a million listens in a day | Radio 2.0 (En & Fr) | Scoop.it
Growing social media platform Audioboo has reported record-breaking stats six months after relaunch, with 7.8 million unique users.
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Responsive radio: optimising brand activation in your ads | Radio Advertising Bureau Blog

Responsive radio: optimising brand activation in your ads | Radio Advertising Bureau Blog | Radio 2.0 (En & Fr) | Scoop.it
Here at the RAB the IPA’s ‘The Long and Short of It’publication has been well-thumbed in recent weeks and for good reason too. It’s essential reading for anybody working in advertising to help understand how they can get the best out of their media budget. For this blog entry I’m going to focus on just one interesting element from the 82 page report – the importance of brand response campaigns.

Whilst many of you may have been enjoying a summer holiday in the last week or so I’ve had my own fun listening to the 552 radio ads that we’ve measured on radioGAUGE since 2008 and tagging each one by the presence (or otherwise), and type of, call to action included.

This analysis revealed that 59% of the campaigns we’ve measured have contained some sort of call to action. Of these there was a clear frontrunner in terms of the most common type of direction, with 52% featuring a call for listeners to go directly to a website.

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Music Goes Mobile as More Smartphone Users Stream Songs

Music Goes Mobile as More Smartphone Users Stream Songs | Radio 2.0 (En & Fr) | Scoop.it
New estimates from eMarketer find that more than one out of five Americans will listen to music on their phones this year.

Via Elisa Escobedo
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Apple paraît préparer iOS à diffuser les stations de radio

Apple paraît préparer iOS à diffuser les stations de radio | Radio 2.0 (En & Fr) | Scoop.it
Les radios qui diffusent en streaming vont gagner en visibilité dans iTunes et peut-être arriver sur iOS. Apple a demandé par mail aux stations présentes sur iTunes de lui fournir un visuel de grande taille pour illustrer leur présence.
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Toute la radio 2.0, le 15 octobre à l'INA Paris : Réservez la date ! | La Lettre Pro

Toute la radio 2.0, le 15 octobre à l'INA Paris : Réservez la date ! | La Lettre Pro | Radio 2.0 (En & Fr) | Scoop.it

La troisième édition des Rencontres Radio 2.0 aura lieu le 15 octobre prochain à l’INA à Paris. Cette année, les questions autour de la "Radio Augmentée et de la Publicité" seront à l'honneur à travers diverses présentations, tables rondes et ateliers. Une journée d'échanges pour faire le plein d'inspiration et de bonnes pratiques dans l'objectif de d'enrichir l'expérience des auditeurs connectés.

Si le programme définitif ne sera connu qu’au mois de septembre, on sait déjà que les prochaines Rencontres Radio 2.0 proposeront trois grands sujets qui rythmeront la journée. Un zoom intitulé Social radio & Transmedia : quelle forme de narration transmedia attendent les auditeurs connectés sur les réseaux ? Un autre dénommé Radio augmentée et Second Ecran : comment enrichir l’expérience audio des auditeurs sur toutes les plateformes, sur tous les écrans ? Et enfin, un focus consacré à la musique et à la publicité autour de cette question : comment la musique, territoire des marques, est-elle préemptée par les annonceurs ? Réservez la date !
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Why Music Makes Our Brain Sing

Why Music Makes Our Brain Sing | Radio 2.0 (En & Fr) | Scoop.it
When a song triggers both anticipation and reward, it moves us like nothing else.

Via Benjamin Costantini
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Conrado C. Guzmán's curator insight, July 31, 2013 11:06 PM

The neurophysiology of music

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Absolute Radio bought by Bauer Media

Absolute Radio bought by Bauer Media | Radio 2.0 (En & Fr) | Scoop.it
Absolute Radio has been bought by Bauer, the magazine group behind Heat, Grazia and Bella, in a deal reported to be worth up to £25m.
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