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Radio 2.0 (En & Fr)
IV Rencontres Radio 2.0 Paris le 13 octobre 2014 à Radio France. Consultez toutes les archives sur www.rr20.fr et suivez l'actualité sur ce Scoopit (Francais + English) #Multiplaform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Lancement de la RNT : La radio à l’aube d’une nouvelle ère | SNRL

Lancement de la RNT : La radio à l’aube d’une nouvelle ère | SNRL | Radio 2.0 (En & Fr) | Scoop.it
Malgré les pressions incessantes du Bureau de la Radio(1), les rapports contestés dont celui réalisé par Marc Tessier(2), et les nombreuses tentatives d’un gouvernement complice pour faire échouer ce dossier depuis 2009, nous sommes heureux de constater que l’arrivée de la RNT en France est enfin proche.
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Fred Jacobs on the Emotional Attractions to Radio

Fred Jacobs on the Emotional Attractions to Radio | Radio 2.0 (En & Fr) | Scoop.it

In this highlight from the Jacobs Media TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional benefits of radio to improve the lives (and the listening) of its audiences

...

'Do what radio does really well that other guys

can't or won't do'

...

Read, watch or listen full article.

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Rescooped by Nicolas Moulard - Actuonda from Digital Radio
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Spotify's iPad app finally arrives

Spotify's iPad app finally arrives | Radio 2.0 (En & Fr) | Scoop.it

The app does everything that you'd expect Spotify's iPad app to do. It lets you search for and play music from Spotify's library, as well as organising it into playlists and displaying large cover artwork. The app can also sync playlists for offline playback, as well as giving access to the service's social functionality. Check out our full review.

Soderstrom added that the iPad "has a different use case. It's more useful for discovering content. We wanted to let people dig much deeper than they were ever able to do on a mobile device."


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Panel Radio, les vrais chiffres du média, pour les vrais professionnels des ondes - Old fashion mediaElectronLibre.info

Panel Radio, les vrais chiffres du média, pour les vrais professionnels des ondes - Old fashion mediaElectronLibre.info | Radio 2.0 (En & Fr) | Scoop.it

L’audience au trimestre de la radio mesurée par Médiamétrie ne serait rien sans la publication une fois l’an du panel Radio. Une enquête digne d’intérêt car, elle permet d’avoir une idée précise du nombre réel d’auditeurs d’une station sur une période allant jusqu’à 3 semaines, évitant ainsi la pollution des effets de "fidélisation" de l’auditeur. En effet, une radio n’est pas écoutée tous les jours par 100% de ses auditeurs, il est donc important d’avoir une mesure qui s’étale sur plusieurs jours : le panel.

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La radio numérique tente un come-back

La radio numérique tente un come-back | Radio 2.0 (En & Fr) | Scoop.it
La filière reste divisée alors que le Conseil supérieurde l'audiovisuel a actualisé l'appel à candidatures de 2008. La radio numérique terrestre (RNT) verra-t-elle le jour en 2012? Le Conseil supérieur de l'audiovisuel (CSA) le souhaite et vient d'actualiser l'appel à candidatures lancé en mars 2008 pour Paris, Nice et Marseille. Un appel pour couvrir vingt nouvelles agglomérations doit suivre.
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Agile, social, cheap: The new way NPR is trying to make radio

Agile, social, cheap: The new way NPR is trying to make radio | Radio 2.0 (En & Fr) | Scoop.it
The network is apparenty taking a page from agile software development, creating radio programs in "permanent beta" to reach new audiences.

The shows are live (cheap) and/or adaptations of existing shows (easy), all produced in six- or 10- or 13-episode pilot runs instead of as permanent offerings. Listeners and local program directors are invited to help shape the sound of the programs, making it something of a public beta.

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Radio Intelligence - Do you Talk to your Listeners?

Radio Intelligence - Do you Talk to your Listeners? | Radio 2.0 (En & Fr) | Scoop.it
“Will you talk to me?”

I mean, one-on-one?

...

As a practitioner of consumer research, I’m not foolish enough to believe that one conversation with one listener represents a fact, but it does represent a story. And the sum total of all listener behavior is the sum total of those stories. So if you don’t start asking for stories, you’ll never understand why people do what they do, and God knows the ratings will never tell you...

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Radio Intelligence - What “Local” REALLY Means (and it’s not what you think)

Radio Intelligence - What “Local” REALLY Means (and it’s not what you think) | Radio 2.0 (En & Fr) | Scoop.it
It’s a constant refrain in the radio industry. It’s usually expressed as one of our key advantages relative to media and advertising options which are not “local” and not active in the local community.
What what does “local” mean – really?
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Facebook Adds 'Listen' Button to Band, Artist Pages

Facebook Adds 'Listen' Button to Band, Artist Pages | Radio 2.0 (En & Fr) | Scoop.it
Facebook is adding on Tuesday a “Listen” button to some its band and artist pages that give users an easy way to listen to their favorite songs directly on the site.
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Rescooped by Nicolas Moulard - Actuonda from Entertainment 3.0
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Spotify's Chief Content Officer: playlist searching 'could use a lot of improvement'

Spotify's Chief Content Officer: playlist searching 'could use a lot of improvement' | Radio 2.0 (En & Fr) | Scoop.it
Spotify's Chief Content Officer Ken Parks stopped off in Boston today for a quick appearance at the Berklee College of Music's Rethink Music conference to answer questions from an audience full of music professionals and students. We had the opportunity to ask Parks if Spotify plans to improve search-ability of its playlist system, noting that Spotify's search capabilities are rather limited in terms of letting users find playlists created by users who aren't directly in your social circle. Parks responded definitively: "the short answer is yes, and I agree that is something that could use a lot of improvement." While he didn't say when we might see these improvements, it seems that Spotify definitely recognizes this need, as Parks reiterated "we plan to make that much better, it has to be."

Via Jérôme Rastoldo, Vincent Monney
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Radio, Should You Register Your Listeners Online?

Radio, Should You Register Your Listeners Online? | Radio 2.0 (En & Fr) | Scoop.it
Registration of consumers on radio’s web platforms is a hot topic at this week’s NAB.

In this video I lay out some of the key arguments as to why broadcasters should absolutely positively require registration in exchange for value (and yes, those last four words are key).

We are in a world of registration. Are you ready, able, and worthy to be part of it?

 

Watch the original video here : http://www.markramseymedia.com/2012/04/radio-should-you-register-your-listeners-online/

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Mobile Sites vs. Apps: The Coming Strategy Shift (Jakob Nielsen's Alertbox)

Mobile apps currently have better usability than mobile sites, but forthcoming changes will eventually make a mobile site the superior strategy.
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Jacobs Media Techsurvey8 Debuts Important New Data At Worldwide Radio Summit

Jacobs Media Techsurvey8 Debuts Important New Data At Worldwide Radio Summit | Radio 2.0 (En & Fr) | Scoop.it

The JACOBS MEDIA TECHSURVEY 8 -- an all-industry radio survey that measured how radio listeners from nearly 200 stations react to social platforms and digital technology across all major radio formats -- will debut, at noon on FRIDAY, APRIL 27th at at THE WORLDWIDE RADIO SUMMIT 2012

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Jacobs Media’s All-Format Techsurvey8 Results

Jacobs Media’s All-Format Techsurvey8 Results | Radio 2.0 (En & Fr) | Scoop.it

The largest radio tech survey ever conducted
170 stations | 12 radio formats | 57,358 radio listeners

In Jacobs Media’s new study of core radio listeners, the high-tech revolution continues – but broadcast radio’s pathway to success may turn out to be more high-touch. Even as smartphones, tablets, and social media continue their march toward ubiquity, the elements that often matter to audiences transcend gadgets and platforms.

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Création sonore et environnement

Création sonore et environnement | Radio 2.0 (En & Fr) | Scoop.it

Via Desarts Sonnants
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Rescooped by Nicolas Moulard - Actuonda from Digital Radio
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Why Sound Could Win in the Battle Against Video on the Web

Why Sound Could Win in the Battle Against Video on the Web | Radio 2.0 (En & Fr) | Scoop.it

Just like you learned to crawl before you walked, you learned to listen to your mother’s heartbeat from within her womb before you saw anything outside of it.On stage at Mashable Connect in Orlando, Soundcloud CEO Alexander Ljung described the early developments of our senses, saying we’re born with imperfect eyesight but enter the world with perfect hearing.

He used the infant example to illustrate how our lives began audibly and then transitioned into a visual ecosystem, particularly now that the Internet hosts countless videos screaming for attention.

Ljung, however, envisions us shifting back to those early experiences — “back to the heartbeat” — when sound first reigned supreme among our senses.


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Le podcast est incontournable pour les radios, mais pas rentable

Le podcast est incontournable pour les radios, mais pas rentable | Radio 2.0 (En & Fr) | Scoop.it

La radio de rattrapage, podcast, qui totalise 17 millions de téléchargements par mois en France, est devenu incontournable dans la stratégie web des stations, même si l'activité reste déficitaire."En tant que radio généraliste, le podcast nous permet de toucher un nouveau public tout en fidélisant notre public actuel qui ne peut pas forcément nous écouter tous les jours en FM", selon Marc Gonnet, directeur marketing d'Europe 1...

"Mais nos investissements sur le web ne se résument pas à faire en sorte que l'on puisse y retrouver nos émissions", précise Joël Ronez, directeur des nouveaux médias du groupe Radio France.

"On a la conviction que la radio doit se renouveler technologiquement pour garder une compétitivité face au web et aux mobiles, très utilisés par la jeune génération", explique-t-il...

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Les radios généralistes fidélisent plus leurs auditeurs que les musicales - Actus TV sur nouvelobs.com

Les radios généralistes fidélisent plus leurs auditeurs que les musicales - Actus TV sur nouvelobs.com | Radio 2.0 (En & Fr) | Scoop.it
L’auditeur zappe sur les stations musicales mais reste fidèle à sa radio généraliste. Selon une étude publiée jeudi par Médiamétrie, l’audience d’une généraliste comme France Inter est plus fidèle mais moins diversifiée que celle d’une station musicale comme NRJ. L’étude démontre également que les personnes écoutent plus la radio en voiture (77, 3%) qu’à leur domicile (74%) ou sur leur lieu de travail (17, 3%).
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Radio Intelligence - Radio Lessons from the Huffington Post

Radio Intelligence - Radio Lessons from the Huffington Post | Radio 2.0 (En & Fr) | Scoop.it
So if you’re a local media company with an expectation for news and information, I know you’re repurposing your content online and I know you’re aggregating content from elsewhere. But what about your original reporting? What about blogs by independent (and local) voices? What about commenting and participation from your consumers?

Indeed, is your digital platform positioned simply as a digital ad for your station? Simply a distribution point for content and marketing material for your over-the-air brand?

Or is it designed to be the hub for local people interested in your filter, your perspectives, and their own?

The goal is not to replicate HuffPo and shrink into its shadow. But nor is it to simply repurpose your content and promote your brand.

The goal is to leverage your brand in a fresh way and delight and engage your tribe by allowing that tribe to play together in the sandbox of your brand.
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Phase 2 of digital radio ads goes live

Phase 2 of digital radio ads goes live | Radio 2.0 (En & Fr) | Scoop.it

Commercial radio ads and BBC trails are promoting the latest ‘If you love radio, let it live’.

The Digital Radio UK campaign is part of the industry drive to build consumer understanding of the benefits of digital radio and to build digital listening towards the Government target of 50%.
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Spotify Powered Interactive Music Poster

Spotify Powered Interactive Music Poster | Radio 2.0 (En & Fr) | Scoop.it
So you're at work and the whole team is sharing the sound system, that's cool, but what happens when a really crap song comes on? You can't always get up, walk half way around the office and switch the track right?
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Rescooped by Nicolas Moulard - Actuonda from L'actualité de la filière Musique
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Spotify Readies Pandora-Like Online Radio Service - hypebot

Spotify Readies Pandora-Like Online Radio Service - hypebot | Radio 2.0 (En & Fr) | Scoop.it
Spotify is readying a Pandora-like online radio service for the U.S, according to reports surfacing overnight.

Ajout d'un service Pandora-like présente de nombreux avantages pour Spotify. Tout d'abord, il donne aux utilisateurs l'accès à Spotify pour des artistes comme les Beatles et d'autres qui ne sont pas sur spotify. Cela donne a Spotify un moyen moins coûteux de mettre dans son écosystème des artistes incontournables


Via Olivier Cauchois
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Worldwide Radio Summit 2012 Presents: Monetizing Radio -- The Future ABC's Of Generating Revenue

Worldwide Radio Summit 2012 Presents: Monetizing Radio -- The Future ABC's Of Generating Revenue | Radio 2.0 (En & Fr) | Scoop.it
Creative thinkers in sales, management and programming who can drive revenues and increase profits are the true rainmakers -- and their personal currency skyrockets. Is this you?

 

Revenue is the fuel that drives radio's ability to deliver quality output on a consistent basis to its audience, compete against other broadcast mediums, retain the best on-air personalities, sustain the basic foundation of operations and ensure stakeholders remain committed to radio. A myriad of new revenue models are developing worldwide that are ensuring that radio does not rely on single lane revenue methods based around advertising.

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IMAGINE YOUR OWN DIGITAL #RADIO...

IMAGINE YOUR OWN DIGITAL #RADIO... | Radio 2.0 (En & Fr) | Scoop.it

Hundreds of young Swiss students created their own Radio shape based on the Digital Radio Kit developped for the Radiowerkstatt workshop and contest.

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