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IV Rencontres Radio 2.0 Paris le 13 octobre 2014 à Radio France en préparation Restez informé sur www.rr20.fr et suivez l'actualité sur ce Scoopit (Francais + English) #Multiplaform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Radio Advertising Drives Website Visits | Asia Media Journal

Radio Advertising Drives Website Visits | Asia Media Journal | Radio 2.0 (En & Fr) | Scoop.it

People are six times more likely to go to an advertiser's website if have heard their advertisement on radio, according to latest research by Colmar Brunton, and released today by Commercial Radio Australia.

The research shows that radio advertising has an immediate effect on people’s digital activity, with over three quarters of respondents or 78% of those exposed to advertising, visiting a website or Facebook page or searching for the brand online, within 24 hours.

Chief executive officer of Commercial Radio Australia, Joan Warner said the research shows the close connection between radio and online for advertisers.

The main findings of the independent research, commissioned by Commercial Radio Australia, are:

- people are, on average, six times more likely to visit a brand's website if they hear a radio ad with a digital call to action, than those not exposed to the radio ad

- radio advertising has an immediate effect. Over three quarters (78%) of those who heard the ads took some form of digital activity within 24 hours

- commercial radio generates significantly more visits to a web page if a digital call to action is included in a commercial

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La Radio: Tradicional vs Online en España - Nuevo Estudio AIMC

La Radio: Tradicional vs Online en España - Nuevo Estudio AIMC | Radio 2.0 (En & Fr) | Scoop.it

Principales conclusiones del estudio “Radio: Tradicional vs Online (Radio On Off)”,
1. Un 15% de los internautas accede en el mismo día a Radio tradicional y a
Radio a través de Internet. Esta cifra se eleva al 47% si hablamos de los últimos
30 días.
2. El 17% del consumo de Radio entre los internautas se realiza de forma Online.
3. El dispositivo prioritario de acceso a la Radio en Internet es el ordenador
portátil, al que se dedica el 48% del tiempo, seguido del ordenador de
sobremesa con el 29% de los minutos. El teléfono móvil ya supone un 13% del
tiempo dedicado a escuchar Radio por internet y los tablets un 8%.
4. El hogar sigue siendo el centro de consumo de Radio incluso en la versión
Online: el 67% del tiempo de escucha por Internet se realiza en casa, el 25% en
el trabajo y 7% escucha “en movimiento”.
5. La escucha de Radio en diferido/Podscat solo supone un 4% del tiempo
dedicado a la Radio por Internet, siendo el resto consumo de Radio en directo.
6. Los que acceden a los dos tipos de Radio declaran mayoritariamente, 79%, que
escuchan la Radio tradicional el mismo tiempo que antes, por lo que el
consumo Online de Radio incrementa su tiempo total dedicado a escuchar
Radio. Para un 18% sí ha supuesto cierta reducción del consumo de Radio
tradicional.
7. Entre los que solo acceden a la Radio tradicional, un 10% lo achaca a que su
conexión es lenta, mientras que un 37% no ha accedido nunca y un 34% utiliza
otros dispositivos portátiles sin conexión a Internet.
8. El 79% de los que escuchan Radio a través de Internet ha escuchado alguna
emisora exclusiva de Internet en los últimos 30 días.

El informe de resultados del estudio aquí : http://bit.ly/MSLdlD

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Jacobs Media’s All-Format Techsurvey8 Results

Jacobs Media’s All-Format Techsurvey8 Results | Radio 2.0 (En & Fr) | Scoop.it

The largest radio tech survey ever conducted
170 stations | 12 radio formats | 57,358 radio listeners

In Jacobs Media’s new study of core radio listeners, the high-tech revolution continues – but broadcast radio’s pathway to success may turn out to be more high-touch. Even as smartphones, tablets, and social media continue their march toward ubiquity, the elements that often matter to audiences transcend gadgets and platforms.

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Spotify Details Strategic Partnership with Coca-Cola

Spotify Details Strategic Partnership with Coca-Cola | Radio 2.0 (En & Fr) | Scoop.it
Spotify CEO Daniel Ek announced on Wednesday during an Ad Age Digital conference in New York City that it is partnering with companies such Coca-Cola and will build branded apps for them within the music platform. The music-streaming service held its own press event hours later to further discuss the partnership with Coca-Cola.


“We are taking the music agenda to the next level with Coca-Cola,” Ek told attendees. “This is a huge milestone for us. This will bring awareness to more people around the world about Spotify and enable them to share music with family and friends.”

Although some expected a Spotify iPad app launch at the press event, Ek said it wouldn’t debut today.

“It’s in the works,” Ek said. “Today’s focus is on our partnership with Coca-Cola.”

Coca-Cola will not only use Spotify as the key underlying technology to support its music strategy, it will integrate the service into its Facebook presence and Timeline. The team will also be dedicated global partners in 2013 for a new campaign to be unveiled later in the year.

Emmanuel Seuge, head of global sports and entertainment marketing at Coca-Cola, noted that the move is a strategic partnership more than an advertising deal.

“This is not an advertising deal and we don’t disclose the amount of investment anyway,” Seuge said. “This is more of a strategic partnership. Our logo is important, but we want to be a part of the conversation with music fans. We are going to push our content more than our logo.”


Via Albin Serviant
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RAIN Summit West Explores Internet Radio's Future

RAIN Summit West Explores Internet Radio's Future | Radio 2.0 (En & Fr) | Scoop.it

Brief summary of RAIN SUMMIT WEST seminar on digital radio...

Measurement A Big Issue

The INTERNET ADVERTISING BUREAU's MICHAEL THEODORE, moderating the opening session on measurement of Internet audio, noted that research shows 4 out of 10 Americans use online audio, with audio having more than double the time spent listening of digital video...

finding a solution to the measurement issue is a matter of working through the process ("Advertisers want a solution, publishers want a solution," PANDORA's DOUG STERNE said);

TARGETSPOT's EYAL GOLDBERGER presented an update on online listening trends (listening up, desirable demographics, 65% still listen as much or more to regular radio but the number drops to 47% among 18-24-year-olds, and most Internet listeners listen to music)...

On a panel discussing the added sales benefits of interactivity, video integration, and live events, and the different expectations (like fewer ads) of the online audience, echoed the earlier sentiment that the measurement debate needs to be resolved for the benefit of the industry....

TRITON MEDIA GROUP's NEAL SCHORE stressed the social connection of radio and how listeners "follow content," and called for broadcasters to require registration for online listening...

In his traditional "State of the Industry" address, RAIN founder KURT HANSON repeated his assertion from previous Summits that radio is entering its "fourth golden age." To his previous list of four characteristics of the age -- variety, low spot load, ubiquity, and personalization -- HANSON added a fifth, "precise measurement."...

THE MEDIA AUDIT's PHIL BESWICK offered a study on Internet radio, showing adoption of the medium is growing, especially in younger demographics...

SIGAL said he expects high-end cars to come with data plans and lower-end cars to connect through the driver's cell phone...

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The NPD Group: Online Radio is the Fastest Growing Music Listening Option

The NPD Group: Online Radio is the Fastest Growing Music Listening Option | Radio 2.0 (En & Fr) | Scoop.it
NPD’s “Annual Music Study” reveals increasing numbers of consumers adopting online radio options to listen to, and discover, music.

In 2011, 43 percent of U.S. Web users chose to listen to music via Pandora, Slacker, Yahoo! Music, and other online radio options, which is 9 percentage points higher than the previous year. At the same time listening to music on AM/FM radio stayed relatively steady (84 percent) in 2011, as did CD listening (74 percent).

While 42 percent of Web users listened to free radio options in 2011, just 3 percent paid to listen to radio online.

The draw of unlimited online-radio listening and music discovery is also much more compelling to consumers than performing the same activities on social media sites, according to NPD. Just 12 percent of Web users listened to music integrated into Facebook or other social networks by services like Spotify and MOG.

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New developments for Internet radio announced in lead-up to NAB Show | RAIN: Radio And Internet Newsletter

New developments for Internet radio announced in lead-up to NAB Show | RAIN: Radio And Internet Newsletter | Radio 2.0 (En & Fr) | Scoop.it

11th annual RAIN Summit this Sunday in Vegas

As you know, RAIN Summit West is this Sunday, once again a "co-located event" of what looks to be an eventful NAB Show. And as always, there are lots of big announcements made in the days before and at the convention. Here are a few RAIN readers should find interesting:

- BRS Media Inc., which administers the ".fm" and ".am" top-level domains (TLDs), has submitted "an extensive, comprehensive and detailed" application to administer a new ".radio" TLD

- Triton Digital has updated its Advertising Platform, featuring the ability to target for pre-roll and instream ads by listeners' specific mobile device or country (or many other pre-specified custom criteria).

- Liquid Compass and AdsWizz will unveil new features for Liquid Compass' LC Pro 2.0 streaming player (here), designed to increase both ad opportunities and interactivity. The new features include a "portable" "Now Playing" widget, custom couponing ("daily deals"), custom polls (surveys), on-the-fly advertiser "takeovers" of the player, and client controls to more quickly customize the look of the player.

- Abacast has announced its "Personalized Live Radio" service, combining broadcast radio's "live and local" content with music-personalization features found on Net-only radio services

 

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Navigating Digital Platform Report 2012 (US) incl. Online Radio | Arbitron & Edison

Headlines :

> The 30% year-over-year jump in the weekly online radio audience shows that radio is more relevant than ever, spanning broadcast, video, mobile, social media, and online
> Smartphone ownership has tripled in two years
> The majority of Americans own a portable digital media device
>Social media grows most year over year among age 45+

 

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Internet radio listening in car, how it works ? by IMDA @ Radiodays

RadioDays Europe Barcelona 2012

John Ousby is given an overview over how the media environment in cars is expected to develop over the next five years. What is the significance of listening to radio in cars? How can IP-connectivity help or challenge this position? What does the radio industry need to do now - and can it do so alone or will it require new cooperation partners? John Ousby is CEO of vTuner, the leading provider of internet radio services in the USA and on the board of Radio DNS and Internet Media Device Alliance (IMDA).

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Spotify's new apps could be a big boost for labels | Gigaom

Spotify's new apps could be a big boost for labels | Gigaom | Radio 2.0 (En & Fr) | Scoop.it
Spotify is adding a second batch of apps to its desktop player, and this time around, there is a big emphasis on record labels.
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The Echo Nest CEO On What Big Data Means To The Music Industry | TechCrunchTV

The Echo Nest CEO On What Big Data Means To The Music Industry | TechCrunchTV | Radio 2.0 (En & Fr) | Scoop.it
The Echo Nest is possibly the hottest music data company around right now. They've signed deals with Nokia, EMI, Clear Channel, Spotify, and most recently, Vevo.

Lucchese believes that the songs you listen to say something about your identity, and that music services have a huge problem ahead of them in the form of millions of listeners and millions of digital music titles. Being the middle man between such huge pools of information is nearly impossible without a deep understanding of the music itself.

But Lucchese believes that the real shift will come by way of understanding the listener, too.

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Radio Henri Dès

Radio Henri Dès | Radio 2.0 (En & Fr) | Scoop.it
Henri Dès s'est offert le luxe de créer sa propre radio sur le web: Plus de 250 de ses chansons à déguster sans jingle ni publicité 24h sur 24h et 7 jours sur 7.

Via Pedro Taveira
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Europe 1 toujours en tête des podcasts | Statégies

Europe 1 toujours en tête des podcasts | Statégies | Radio 2.0 (En & Fr) | Scoop.it

 

En février 2012, comme en janvier, Europe 1 a été la radio la plus podcastée, avec près de 5 millions de téléchargements depuis la France, assez largement devant RTL (4,1 millions), selon le baromètre mensuel Médiamétrie/E-Stat. Suivent France Inter, avec 3,9 millions de podcasts téléchargés, et France Culture (2,8 millions). Les émissions les plus téléchargées de la station de la rue François 1er étaient «La Revue de presque» de Nicolas Canteloup, «On va s'gêner» de Laurent Ruquier et «Au cœur de l'histoire» de Franck Ferrand. Sur RTL, les internautes ont plébiscité l'humoriste Laurent Gerra, «Les Grosses Têtes» de Philippe Bouvard et «A la bonne heure» de Stéphane Bern. Du côté de France Inter, arrivaient en tête «La Marche de l'histoire» de Jean Lebrun, suivie des «Affranchis» d'Isabelle Giordano et de «La Tête au carré» de Mathieu Vidard.

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SoundCloud is targeting mobile, tablet… and TV? | GigaOM

SoundCloud is targeting mobile, tablet… and TV? | GigaOM | Radio 2.0 (En & Fr) | Scoop.it

Eric Wahlforss, the co-founder of sound-sharing platform SoundCloud tells GigaOM where the company is going -- including a new mobile-friendly version and the potential for TV integration -- and explains what it's like being an impromptu ambassador for Berlin.

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six billion passives vs. 200 million music buyers | Digital Music News

six billion passives vs. 200 million music buyers | Digital Music News | Radio 2.0 (En & Fr) | Scoop.it

"Are we just doing it wrong? The downer argument is that price-points are careening towards zero, scarcity has evaporated, and monetization is a lost cause. But what about all the vast number of passives? The group that isn't engaged, isn't paying, or just hasn't been approached the right way?"


Via Nuno Costa Moreira
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Why radio advertisers are shifting dollars to Pandora ?

Why radio advertisers are shifting dollars to Pandora ? | Radio 2.0 (En & Fr) | Scoop.it
Last week, Radio Ink posted an audio interview with the owner of a New Jersey car dealership, William Feinstein of Planet Honda, who has shifted his dollars out of radio and over to Pandora. Now I know what you’re thinking – another pro-Pandora/radio sucks blog post. But no, that’s not what this is about. I urge you to spend a few minutes, listen to the interview (linked above), and then consider what he’s really saying about radio and Pandora – and selling cars.

The essence of Feinstein’s complaints about radio focus on how he has been treated by reps over the years – in contrast to the service he’s receiving from Pandora.

> He needs metrics that matter.

> He needs to know the truth about both radio’s and Pandora’s strengths and weaknesses.

> He needs to be reminded of radio’s primary strengths and assets in terms that benefit his business.

> He needs to know that radio has a stake in his company’s success.

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Vegas conference jam-packed with insightful discussions, new research, new ideas | RAIN: Radio And Internet Newsletter

Vegas conference jam-packed with insightful discussions, new research, new ideas | RAIN: Radio And Internet Newsletter | Radio 2.0 (En & Fr) | Scoop.it

RAIN Summit West 2012 this past Sunday was a whirlwind of a day, packed to the brim with new research, fascinating discussions and more than a few thought-provoking ideas. It was without a doubt our biggest and best conference yet: hundreds of people attended to hear from more than 50 speakers, 2 keynote presentations, 2 research presentations, 3 POVs (Points of View) and 7 panels.

Original article with list of links to articles covering the event.

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Radio's online big advantage | Borrell Radio @ RAIN Summit

This presentation was given by Gordon Borrell at the RAIN Summit West, a pre-NAB Show conference, on April 15, 2012, at the Las Vegas Hilton.

The presentation theme was around the radio industry’s big advantage when it comes to the Internet, yet its general inability thus far to capitalize on it.

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NPR’s New Ability to Power Streaming Monetization | Marc Ramsey Media

NPR’s New Ability to Power Streaming Monetization | Marc Ramsey Media | Radio 2.0 (En & Fr) | Scoop.it
NPR’s recent deal with Triton Digital is more than a means of measuring webcast metrics. It’s also an important step in the direction of monetizing NPR’s streaming content and sharing that revenue potential and that power with affiliate stations.

In particular, this new deal gives local affiliates the ability to replace over-the-air spots with stream-only spots. Given the unique nature of the content, the revenue prospects for both local stations and the network are considerable.

 

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Radiomaratón de lectura - EducaRed

Radiomaratón de lectura - EducaRed | Radio 2.0 (En & Fr) | Scoop.it
EducaRed es un portal educativo orientado a educación 2.0 y TIC para padres, alumnos y profesores con presencia en la mayoría de países de Iberoamérica.
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Report: Listening to Internet Radio Shot Up 50% Last Year | Audio4cast

Report: Listening to Internet Radio Shot Up 50% Last Year | Audio4cast | Radio 2.0 (En & Fr) | Scoop.it
Listening to Internet radio was up 50% last year, according to AccuStream Research’s updated report. Nearly 80% of that listening is to Shoutcast and Pandora. More than 40% of all listening last year was to mobile.
Streaming audio ad and subscription revenues were up 64% to $465 million, with the ad spend surpassing subscription revenues for the first time, according to the report.
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A l'écoute de Radio Tennis Play - Le Figaro (Blog)

A l'écoute de Radio Tennis Play - Le Figaro (Blog) | Radio 2.0 (En & Fr) | Scoop.it

A l'écoute de Radio Tennis PlayLe Figaro (Blog)Prenez quelques journalistes tennis-addicts comme Christophe Thoreau et Julien Pichené, ajoutez une consultante ex-joueuse Emilie Loit, saupoudrez de quelques intervenants de poids comme Cédric Pioline...


Via Thierry Defay
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Rdio signs deal with UK music rights-holders, as it cranks up its European expansion

Rdio signs deal with UK music rights-holders, as it cranks up its European expansion | Radio 2.0 (En & Fr) | Scoop.it
Digital music subscription service Rdio just took one small step closer towards launching in the UK, after PRS for Music, the organisation that represents the rights of 85,000 songwriters, composers and music publishers in the UK, announced a licensing agreement with the music streaming service.
Launched in 2010 in San Francisco by Janus Friis, who also co-founded Skype, Rdio is currently available in the US, Canada, Brazil, Germany, Australia, New Zealand, Spain, Portugal and Denmark, but this latest deal will enable PRS to rake in royalties whenever UK artists’ music are accessed via Rdio in Europe.
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RADIO HOLLANDE : Lancement de la première webradio de campagne

RADIO HOLLANDE : Lancement de la première webradio de campagne | Radio 2.0 (En & Fr) | Scoop.it
C’est une première pour une élection présidentielle : dans la dernière ligne droite et à un mois du premier tour, l’équipe de campagne de François Hollande lance lundi 26 mars la première web radio: Radio Hollande.

 

Elle émettra en direct du lundi au vendredi de 18h à 19h30 et sera installée au QG de campagne, au 59 avenue de Ségur. Les chroniques et les débats seront ensuite disponibles sous forme de podcasts.

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Spotify to Unveil 12 New Apps Thursday, Including Def Jam, Warner, Matador, Domino

Spotify to Unveil 12 New Apps Thursday, Including Def Jam, Warner, Matador, Domino | Radio 2.0 (En & Fr) | Scoop.it
Spotify will unveil a new slate of apps for its desktop client, adding to the first round of 15 apps that debuted Nov. 30.

Via Yvan Boudillet
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