Radio 2.0 (En & Fr)
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Radio 2.0 (En & Fr)
Fresh news about Radio 2.0  worldwide in preparation of coming webinars and conferences (English and French). Program and archives on www.rr20.fr #Multiplatform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Making sense of social measurements and providing valuable recommendations

Making sense of social measurements and providing valuable recommendations | Radio 2.0 (En & Fr) | Scoop.it

Tom Weiss, CEO of TV Genius, questions, during the IBC 2011 business session, the representativeness social metrics and if the number of tweets can be used as a valid KPI? TV producers, broadcaster, and cable companies have to question whether the volume of Tweets indicate the size of the audience or if it tells anything about the strength of engagement? A sensible understanding of these social metrics is needed to provide valuable insights and recommendations.

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La publicidad online deja “KO” a la publicidad impresa

La publicidad online deja “KO” a la publicidad impresa | Radio 2.0 (En & Fr) | Scoop.it
Los anuncios online cobrarán aún más protagonismo en los próximos años, lo que se traducirá en una merma de la publicidad en diarios y revistas. Ésta es la conclusión de de un reciente estudio de la consultora de Arthur D.
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How Social Media Affects Content Relevance in Search

How Social Media Affects Content Relevance in Search | Radio 2.0 (En & Fr) | Scoop.it
Tweets, likes and +1's are sending signals to search engines that content is relevant and valuable. SEO pros take note.
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Kantar Media, comScore y Nielsen competirán por ser el referente de medición online en España

Al final serán tres las compañías que competirán por ser la referencia de la medición de audiencias online para el mercado español.Kantar Media, comScore y Nielsen Online ya han entregado los documentos necesarios para la adjudicación del concurso convocado por la AIMC y la IAB el pasado 1 de julio.
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Europe 1, leader du podcast des radios : 3 260 351 telechargement en Juillet

Europe 1, leader du podcast des radios : 3 260 351 telechargement en Juillet | Radio 2.0 (En & Fr) | Scoop.it

Selon les chiffres publiés jeudi matin par Médiamétrie, Europe 1 est la station dont les programmes ont été les plus téléchargés en podcast au cours du mois de juillet.

TOP 5 de la radio en podcasts (en nombre de téléchargements) :

Europe 1 : 3 260 351

France Inter : 2 327 357

France Culture : 2 197 400

RTL : 2 133 071

France Info : 364 452

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What to Know About the Promise and Perils of Mobile Metrics

It's an often-lamented reality in marketing that the most measureable medium of all -- online -- is also the one most awash in metrics that overwhelm rather than enlighten. But when it comes to complexity, nothing beats mobile metrics.
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CONTINUED DIGITAL GROWTH WITH HOURS UP BY 14.3% (UK)

CONTINUED DIGITAL GROWTH WITH HOURS UP BY 14.3% (UK) | Radio 2.0 (En & Fr) | Scoop.it

Digital now accounts for 26.9% of all listening hours, up 14.3% in a year

46% of all radio listeners listen via a digital platform each week

Ownership of digital radios almost 40%

Strong growth for digital-only stations

BBC Radio 4 Extra now the number one digital-only station

DAB share of listening up to 17.2%

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Los niños de 4 a 7 años prefieren lo táctil y los dispositivos móviles para ver la TV

Desde que el pasado mes de junio Adesis Netlife resultara adjudicataria del concurso público para prestar servicios de usabilidad para RTVE-Medios Interactivos, este es el segundo test de usuarios que la compañía ha realizado para la corporación.
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Listening and Engaging on Social Media Yield Positive Results

Listening and Engaging on Social Media Yield Positive Results | Radio 2.0 (En & Fr) | Scoop.it
Marketers demonstrate what metrics to use and how listening affects business...
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20 millions de nouveaux auditeurs par an pour la radio sur internet

20 millions de nouveaux auditeurs par an pour la radio sur internet | Radio 2.0 (En & Fr) | Scoop.it


Depuis 3 ans, ce blog compte des dizaines d'articles au sujet de la webradio et plusieurs de mes formations consacrent une place importante à la monétisation des activités Internet des radios. ...
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[Infographie] Youtube et ses publicités!

[Infographie] Youtube et ses publicités! | Radio 2.0 (En & Fr) | Scoop.it
[Infographie] Youtube et ses publicités! Qu'elles soient interactives (campagne Bic) ou 3D, ou encore Full HD 1080p, la publicité est devenue un point important dans la monétisation des contenus.
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Music Subscription Faceoff: How Does Spotify Measure Up? [INFOGRAPHIC]

Music Subscription Faceoff: How Does Spotify Measure Up? [INFOGRAPHIC] | Radio 2.0 (En & Fr) | Scoop.it
When Spotify moored its boatload of music to U.S. shores last week, music lovers were faced with a conundrum: Should I switch to Spotify, or stick with my current music subscription service of choice?
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Article: Digital Budgets Shift from Print but Still Lag Behind Usage

Article: Digital Budgets Shift from Print but Still Lag Behind Usage | Radio 2.0 (En & Fr) | Scoop.it
Consumers spend much more time online than with print, but dollars don’t follow...
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Social TV: Measuring engagement of connected audiences

Social TV: Measuring engagement of connected audiences | Radio 2.0 (En & Fr) | Scoop.it
Connected TV is television plus additional content derived from connected networks. An important aspect is the influence of social media on viewer behavior and the rise of social TV. But how big is social TV and are social media threatening the numbers of hours spend watching television? Nick North gave some interesting numbers and insight reflecting on a recent study on the relationship between TV and social networks, technology and companion devices performed by GFK and Deloitte (available here).
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TV, music or Facebook: Your age determines your daily entertainment [Infographic]

TV, music or Facebook: Your age determines your daily entertainment [Infographic] | Radio 2.0 (En & Fr) | Scoop.it
Different generations of media consumers have been shown to digest different types of content at different times of day. Depending on the age demographic, media can use the following ...
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Más de 100 millones de personas están conectados al internet móvil este año

Más de 100 millones de personas están conectados al internet móvil este año | Radio 2.0 (En & Fr) | Scoop.it
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Quarter of radio listening in UK is now via digital

Quarter of radio listening in UK is now via digital | Radio 2.0 (En & Fr) | Scoop.it

63% of digital listeners hear digital radio on a DAB radio set, while 15% listen through digital tv sets and 14% listen on the internet. Digital listening is now over one million listeners per week in the UK.

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Measuring Clout: 4 Music Charts Powered By Social Media

Measuring Clout: 4 Music Charts Powered By Social Media | Radio 2.0 (En & Fr) | Scoop.it



Fifty-three years ago this week, Billboard launched its “Hot 100 Chart,” which at the time tracked top singles based on radio play and sales. A lot has changed since 1958 when it comes to measuring the popularity of tunes.
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News: Radio listening hits record levels - UK Net Guide

News: Radio listening hits record levels - UK Net Guide | Radio 2.0 (En & Fr) | Scoop.it
More than 90 per cent of Brits regularly listen to the radio, new figures have shown.
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Pub en hausse pour la télé, la radio et les quotidiens | IMCA

Pub en hausse pour la télé, la radio et les quotidiens | IMCA | Radio 2.0 (En & Fr) | Scoop.it
En juillet par rapport au même mois l'an dernier, les recettes publicitaires brutes ont progressé à la radio (+8,1 %), à la télévision (+7,1 %) et dans la presse quotidienne (+12 %), selon Kantar Media.
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Ofcom | The Communications Market 2011 (August)

One in five UK households use the internet to listen to the radio says Ofcom Communications Market Report 2011

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Article: Options for Online Video Ad Viewers Lead to Greater Engagement

Article: Options for Online Video Ad Viewers Lead to Greater Engagement | Radio 2.0 (En & Fr) | Scoop.it
Interactive overlays, dismissible pre-roll offer greater engagement...
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Article: Advertisers Continue to Rely on Ad Network, Publisher Site Placements

Article: Advertisers Continue to Rely on Ad Network, Publisher Site Placements | Radio 2.0 (En & Fr) | Scoop.it
More marketers investing in upfront ad buys than impression-level inventory...
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