Radio 2.0 (En & Fr)
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Radio 2.0 (En & Fr)
Fresh news about Radio 2.0  worldwide in preparation of coming webinars and conferences (English and French). Program and archives on www.rr20.fr #Multiplatform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Les constructeurs plébiscitent la radio digitale

Les constructeurs plébiscitent la radio digitale | Radio 2.0 (En & Fr) | Scoop.it
Hors bande FM, les webradios sont de plus en plus exploitées par les marques automobiles pour y diffuser leurs campagnes.

 

Citroën est le premier annonceur des radios digitales en France. Sur le seul mois de mars, quatre constructeurs ont également choisi ce canal en développement pour diffuser leurs réclames audio. Renault (OMD), Volkswagen (Médiacom Paris), Citroën et Peugeot (Havas Média) utilisent la radio 2.0 en renfort de leurs plans de communication traditionnels.

 

« Les stations de radio sur Internet, pure-players ciblés, constituent une couverture additionnelle pour les constructeurs qui bénéficient d’une audience connectée, prêtes à se rendre sur le portail de la marque contrairement à l’auditeur classique qui écoute la radio dans sa voiture, par exemple », explique Antony Frandsen directeur commercial d’Adionomy Régie France, pôle de Radionomy, une plateforme de création de radio en ligne.

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Facebook, e-mail solidly outpace Twitter for listener-connection, says The Infinite Dial | RAIN Summit West NABNewsletter

Facebook, e-mail solidly outpace Twitter for listener-connection, says The Infinite Dial | RAIN Summit West NABNewsletter | Radio 2.0 (En & Fr) | Scoop.it

...

Edison Research president Larry Rosin and Arbitron SVP of Marketing Bill Rose at the Summit revisited the important points from last week's "The Infinite Dial 2013: Navigating Digital Platforms" webinar. But they also explained that their study shows the value of radio's Facebook presence and e-mail listener databases, especially when compared to Twitter. One in ten U.S. radio listeners says they follow their favorite station on Facebook, and 20 million U.S. radio listeners have signed up to receive e-mail from their P1 station (that's 8% of radio listeners), depending on the format (public radio, religious, and rock listeners were most likely to join a station's e-mail list…up to 20% for rock listeners).

On the other hand, just 2% or 3% follow their "P1" station on Twitter. (Twitter's influence, especially in the media, Rosin said, is far greater than its actual usage, they've found.) Bill Rose explained that your station's will likely be your listener base's most tech-savvy segment (including being most likely to use online radio and listen via mobile apps).

Their takeaway: the listeners on your e-mail list can be an extremely valuable asset for you and your advertising clients.

 

Complete post : http://kurthanson.com/news/facebook-e-mail-solidly-outpace-twitter-listener-connection-says-infinite-dial

 

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Panasonic Automotive buys streaming radio firm Aupeo

Panasonic Automotive buys streaming radio firm Aupeo | Radio 2.0 (En & Fr) | Scoop.it

The deal – the financial terms of which remain a mystery – is important for both the connected industry and the Berlin start-up scene, which has long been holding out for a big exit....

 

The deal is reminiscent of Harman’s 2010 purchase of Aha Radio, whose in-car Aha platform is found these days in vehicles from Subaru, Honda and Acura. Aupeo, meanwhile, has partnerships with Mercedes, BMW, Mini and Pioneer for its platform, which covers news and weather, radio, podcasts and audiobooks, and also uses text-to-speech technology. As for Panasonic, that company is already involved in Chrysler’s Uconnect platform — as is Harman, albeit as developer of a hands-free communication system — and Chevrolet’s MyLink.

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The future of #radio in car as seen by Ford. 'Broadcasters can’t take their place in the dashboard for granted' says NAB CEO | Jacoblog

The future of #radio in car as seen by Ford. 'Broadcasters can’t take their place in the dashboard for granted' says NAB CEO | Jacoblog | Radio 2.0 (En & Fr) | Scoop.it

It is hard to believe that in some circles, there’s a raging debate…about all the wrong things.

Are digital futurists falsely predicting the doom of radio?

Are automakers conspiring to eliminate AM/FM radio from their “center stacks?”

Do we really need to be streaming?

Are young people abandoning radio in favor of new media technologies?

And on it goes.

In radio, these are issues akin to gun control, immigration, and the budget deficit – too complicated to take on in this space.

But for one of them – the future of radio in vehicles – there is no better source than to go to one of the fathers of Ford SYNC – Julius Marchwicki – for his insights about the relationship between the automakers and radio.

Radio World’s  Leslie Stimson did just that last month when she interviewed Marchwicki, Ford’s global product manager for Sync AppLink.

So, what’s his take on radio and apps?

“When I think of radio, I think of an easy way to access localized content for any reason anywhere in the world. That content can be anything. It’s music, it’s news, it’s all sorts of things…Today, the age of the Internet and mobile phones as data connectivity has brought us to a world where I can access any radio station anywhere in the world anytime; and I personally think that’s fantastic. … Now we’re entering a world of applications and a world of data connectivity everywhere.”

...

 

As NAB CEO Gordon Smith clearly noted early in his keynote address, the “connected car” is a big topic for radio – today and in the future:

“Not too long ago some within our own industry raised the question of whether radio, specifically, was on the verge of being pushed out of the automobile.  I think consumers and the leaders in Detroit said it best with a resounding no!  But it is a good reminder that broadcasters can’t take their place in the dashboard for granted…we must continue to innovate and provide the content listeners want on many different platforms.  We must keep our eyes focused on the new doors that open before us.  The danger for any business that becomes complacent is its being left behind.”


Complete post  : http://jacobsmediablog.com/2013/04/10/a-better-idea/


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The Infinite Dial 2013 Navigating Digital Platforms

The 2013 Edition of The Infinite Dial, an annual study from Edison Research and Arbitron on how Americans use a variety of digital media. New statistics on online radio and video, social media, smartphone usage, podcasting and more.

Download the Infinite Dial 2013 Presentation Slides Here : http://www.edisonresearch.com/wp-content/uploads/2013/04/Edison_Research_Arbitron_Infinite_Dial_2013.pdf

 

Weekly Online Radio Audience Reaches an Estimated 86 Million Nationally Says New Arbitron/Edison Research Study

Study Also Reveals That More Than Half of Americans Now Own a Smartphone

One in three Americans aged 12 and older now listen to all forms of online radio on a weekly basis according to the new national survey from Arbitron Inc. (NYSE: ARB) and Edison Research, The Infinite Dial 2013: Navigating Digital Platforms.

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Pandora Passes from 100 to 200 Million Users in 2 years - Personnalized Radio Everywhere | hypebot

Pandora Passes from 100 to 200 Million Users in 2 years - Personnalized Radio Everywhere | hypebot | Radio 2.0 (En & Fr) | Scoop.it
Pandora now has 200 million registered users in the U.S., according to number released by the company this morning. That's twice the 100 million registered users it had in July of 2011, six years after launch.
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Study: Younger listeners stream as much as listen to radio | Digital Trends

Study: Younger listeners stream as much as listen to radio | Digital Trends | Radio 2.0 (En & Fr) | Scoop.it
A new report suggests that today's young music fans are moving away from physical ownership and traditional radio towards a streaming future.
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Weekly Online Radio Audience Reaches an Estimated 86 Million Nationally Says New Arbitron/Edison Research Study - Apr 2, 2013

Weekly Online Radio Audience Reaches an Estimated 86 Million Nationally Says New Arbitron/Edison Research Study - Apr 2, 2013 | Radio 2.0 (En & Fr) | Scoop.it

One in three Americans aged 12 and older now listen to all forms of online radio1 on a weekly basis according to the new national survey from Arbitron Inc. (NYSE: ARB) and Edison Research, The Infinite Dial 2013: Navigating Digital Platforms.

The study, released today, is the 21st in a series of studies dating back to 1998.  Among the many other findings:

Fifty-three percent of all Americans aged 12 and over (an estimated 139 million people) own a smartphone; three-quarters of those aged 18-to-34 own these devicesWeekly online radio listeners report listening for an average of 11 hours 56 minutes per week, up by more than two hours over last year's listening levels (9 hours 46 minutes in 2012), and nearly double that reported in 2008 (6 hours 13 minutes). During the same span of time, Arbitron's RADAR service indicates that AM/FM Radio has grown to 243 million weekly listeners and time spent listening has remained approximately two hours a dayMore than one in four Americans (27 percent) check their social network several times per day, estimated at 71 million peopleAM/FM radio is an "almost all of the times" or "most of the times" in-car choice for nearly six in ten adults aged 18 and over; dashboard AM/FM radio (58 percent) far outpaces frequent in-car use of CD players (15 percent), portable digital audio/MP3 players (11 percent) and satellite radio (10 percent)AM/FM Radio delivers far more consumers (49 percent) than other media during the half hour before they arrive to shop, more than twice the number reached by the next closest medium (advertising on Billboards at 21 percent)Twenty-nine percent own a tablet; this is up more than 70 percent in the last year, compared to 17 percent ownership in 2012Among the nearly half of Americans (45 percent) who say it is important to learn about and keep up-to-date with new music, AM/FM Radio is the top source for new music discovery at 78 percent
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Learn and network with the Internet Radio industry's top leaders at RAIN Summit Europe @ Brussel 23rd of May

Learn and network with the Internet Radio industry's top leaders at RAIN Summit Europe @ Brussel 23rd of May | Radio 2.0 (En & Fr) | Scoop.it

Internet radio executives from across Europe will meet in Brussels, Belgium on Thursday May 23rd for the 2nd annual RAIN Summit Europe organized by Kurt Hanson, publisher of “RAIN: Radio and Internet Newsletter”.

 

The pan-European conference will be a day-long event, including thought provoking panels and presentations, insightful speakers experts on various aspects of the field of streaming radio, and engaging networking opportunities. Executives from many different European countries will share thoughts and ideas on the future of radio in the digital world.

 

"Internet radio is an extremely fast-growing field,” said Kurt Hanson.  “In some countries, Internet radio listening now comprises up to 10% of all radio listening, and it is growing at the rate of 30 - 50% per year. It’s a delivery mechanism for radio that’s able to offer wide variety, incredible depth, and even personalization. And now in 2013 it’s coming quickly into the car as well!" 

 

For more information on the agenda and speakers, visit the RAIN Summit Europe website (http://summits.kurthanson.com/rainsummiteurope).

Register using Amiando : http://www.amiando.com/BKWZSPA or Eventbrite http://www.eventbrite.com/event/6051659677 and get a special 20% discount off of registration by entering the Actuonda's special promo code RSNM2013

 

For more information about the sponsorship opportunities, please contact Nicolas Moulard by mail : moulard@actuonda.com or by phone +34 699 248 200

 

Actuonda is exclusive representative for RAIN Summits in Europe and member of the Advisory Board.

 

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Radiodays Europe 2013. 25 Ideas in 45 Minutes.

5 top radio brains from Australia, Slovenia, Sweden, Norway and USA  give your their best ideas in 6 minutes each.  Short text appetizer and video of full session.

Craig Bruce at Southern Cross Austereo, Lenja Faraguna Papp at the Radio Advertising Bureau in Slovenia, Tomas Granryd at SR-P3 in Sweden, Tone Donald at P-3 NRK in Norway, and David G Hall, Radio Strategist from LA give their top five ideas in just six minutes each. Here's some of the best. 

Take a match and burn it, give it to each team member and ask them to answer the question before the flame touches their finger – what makes your radio station different from other stations in the market?

“Love your listener like your wife”

Go 50/50 – The best story tellers are girls the best stories are from girls. 

“Collaborate with your competitor, don’t try to put things in a little box”

Play the jingles – the orchestra was invited to play all the jingles and meet the audience.

Say what people are thinking but not saying – the best presenters do this naturally.

Watch a compact session with 25 ideas in less than 45 minutes

 

Original post : http://www.radiodayseurope.com/articles/top-five-ideas-6-minutes

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Social Media in Local Radio | Radio 2 and 6Music’s Brett Spencer @ thisisnextradio

How to use social media to grow local journalism and audiences. Brett Spencer, Interactive Editor, BBC Radio 2 and 6 Music
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Social media - it's a Conversation, Not Another Broadcast | best practices when using Facebook or Twitter for radio broadcasters @ nextrad.io

Claire Wardle discusses the best practices when using Facebook or Twitter for radio broadcasters. From the nextrad.io radio conference in September 2012.
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Radio must sell topics instead of media, solutions instead of performance, results instead of discounts says Florian Ruckert of RMS @ RDE

Radio must sell topics instead of media, solutions instead of performance, results instead of discounts says Florian Ruckert of RMS @ RDE | Radio 2.0 (En & Fr) | Scoop.it

Radio needs to regain the attention of the advertising industry, says Florian Ruckert of the Radio Marketing Services.

Radio sales teams across Europe need to change their techniques for selling radio. According to Ruckert, this means investing in more creative spots, investing in research and education, and delivering innovative ideas.

And relevance is key to strong innovation. For example, if a company sells winter diesel, the campaign should only run when it is cold. And Broadcasters and advertisers should be deciding this on a day-to-day basis.

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Extensive, front-to-back coverage of the Rain Summit West | Inside Radio

Click here to edit the content

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Radio ad sales on mobiles, Triton Digital's Programmatic Audience Buying for Audio & international trends for Online Radio | RAIN Summit West NAB

Radio ad sales on mobiles, Triton Digital's Programmatic Audience Buying for Audio & international trends for Online Radio | RAIN Summit West NAB | Radio 2.0 (En & Fr) | Scoop.it

Mobile ad sales not lagging, stresses Summit panel, they're coming along nicely


Triton Digital's Rosso intros new a2x "programmatic buying" platform for audio at Summit

 

International webcaster issues mirror those in U.S.: Royalties, revenue, and potential Apple competition


Read complete reports on Rain Radio and Internet Newsletter : http://kurthanson.com/category/issue-title/41013-rsw-recap-mobile-ad-sales-triton-digital-s-pov-and-international-trends


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Groundbreaking New Metrics Make Measuring Podcast Audiences Easy For Advertisers | Edison Research

Groundbreaking New Metrics Make Measuring Podcast Audiences Easy For Advertisers | Edison Research | Radio 2.0 (En & Fr) | Scoop.it

Launchpad Digital Media announced today the engagement of Edison Research to create standard metrics to measure the rapidly expanding audience from podcasts. Edison will collect and audit data from all Launchpad podcasts and generate monthly figures to show the scope and growth of the on-demand audio platform. Launchpad is a division of Norm Pattiz’s Courtside Entertainment Group and currently represents on-demand and streaming podcast programming that delivers over 90 million downloads every month.

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Access any localized content and radio station anywhere in the world anytime / Ford Sync Itw by RadioWorld

Access any localized content and radio station anywhere in the world anytime / Ford Sync Itw by RadioWorld | Radio 2.0 (En & Fr) | Scoop.it

Julius Marchwicki, Ford’s global product manager for Sync AppLink, interviewed by Leslie Stimson from Radio World.


As global product manager for Ford Sync AppLink, he’s at the center of what automakers are doing to entice young people into buying cars. Bigger engines don’t do the trick anymore, according to experts in that world; so Marchwicki works with companies like Pandora, Stitcher and Clear Channel to deliver in-vehicle connectivity to infotainment sources.

Sync is the automaker’s connectivity system, AppLink is an application programming interface. Marchwicki works with companies in application development and content creation and distribution, wireless handset and platform development, to deliver features into cars that consumers want.

The Northwestern University computer engineering grad spoke with Radio World News Editor/Washington Bureau Chief Leslie Stimson about how “radio” in all of its forms fits into the new dashboard, part of a new series of articles on radio’s role in the evolving world of consumer electronics.

 

Complete interview here : http://www.radioworld.com/article/hes-fords-man-for-apps/218584

 


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New levels of interactivity for #Radio listeners and new ways to reach them for advertisers | RAIN Summit West Las-Vegas

New levels of interactivity for #Radio listeners and new ways to reach them for advertisers | RAIN Summit West Las-Vegas | Radio 2.0 (En & Fr) | Scoop.it

RAB CEO/president Erica Farber's message at RAIN Summit West on Sunday: "The only way we can increase radio's share is to not take from each other, but from our actual competitors."...

 

TV, cable, magazines and newspapers, and pure-play Internet content is radio's real competition, including for local digital ad dollars, she stressed.

The good news, according to Farber, is that radio is in an excellent position going forward to maintain dominance in an ever-more digital world. Broadcasters can look forward to 30 million mobile phones with an active FM chip over the next three years, with Microsoft's Windows Phone 8. This will be just part of the push from broadcasters to "grow the pie" and expand their digital footprint. Radio will continue to innovate ad opportunities and features, Farber explained, with new levels of interactivity for listeners and new ways to reach them for advertisers.

 

Complete article : http://kurthanson.com/news/farber-rain-summit-set-your-sights-other-media-grow-radio-s-digital-share

 

 

 

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The challenges of delivering internet radio to the car | RAIN Summit West NAB Las-Vegas

The challenges of delivering internet radio to the car | RAIN Summit West NAB Las-Vegas | Radio 2.0 (En & Fr) | Scoop.it

Delivering Internet audio to the car is hard. Everyone on the "Dashboard Discussions" panel, which led off yesterday's RAIN Summit West in Las Vegas, agreed on that.

So far, implementations are all unique and different, and it's expensive to work with carmakers. Entercom Director of Digital Operations Amy Van Hook (top right) explained that's why her company is sticking with aggregations like TuneIn, or Entercom's mobile apps, to connect to cars for now. Chia-Lin Simmons, Aha by Harman VP/Marketing & Content, said it can cost a million dollars to get integrated into the car "head unit." Moderator Roger Lanctot of Strategy Analytics verified that automakers make hard to "scale" integrations.

But it's incredibly important to be in the car. Broadcasters can't walk away from this vital listening "theater," and newer audio sources need that audience to grow. jacAPPS president Paul Jacobs reminded the crowd that the car is both radio's number-one listening location, and carmakers are radio's number-one client...

 

So what are the strategies? Simmons' company is trying to bring the interactivity we've learned to expect from the desktop and mobile, in a safe way into the vehicle. The data her company collects can help content providers like webcasters better program, and better target ads. Rohling's TuneIn is also working at ways to help broadcasters monetize streams outside their local market.

But it's still that "local imperative," Jacbos said, "that makes radio important."

 

Check complete report : http://kurthanson.com/category/issue-title/4813-rsw-recap-car-net-radio-infinite-dial-and-erica-farber-keynote

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How To Bring "Local Listeners" Back To Your Radio Brand

How To Bring "Local Listeners" Back To Your Radio Brand | Radio 2.0 (En & Fr) | Scoop.it
It’s funny when you think about social media and radio. Radio has always been a social media. Highly skilled radio personalities of the past were good at working crowds with real engagement, remembering names (validating listeners) and encouraging listeners to participate in local charities and join their radio station in doing good things in the local community and for causes like St. Jude Children’s Research Hospital.

So all this talk about social media being new is….not so new to radio. However, because so many people are focused on digital development with consumers (listeners), social media in the digital world can seem intimidating. It shouldn’t be. Consider these ideas:

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Radios are Live on YouTube! New radio agregation service from RadioLine for news/talks /sports radios

Radios are Live on YouTube! New radio agregation service from RadioLine for news/talks /sports radios | Radio 2.0 (En & Fr) | Scoop.it

Radioline, the leading online radio portal announces the launch of its global radio service Live on YouTube. This offers a unique radio experience to the billion of YouTube’s users across the globe thanks to its cutting edge Internet radio aggregation service.


 

Now, radios are available Live on YouTube!
With more than 800 million unique users now visiting the site every month, YouTube is the worldwide video community platform leader.
YouTube’s users will now be able to listen to their favorite radios, Live on YouTube. Radioline launches this new service (beta version) with a first selection of 50 partners stations (News, Talk & Sports channels) from French speaking countries. This service will roll out in the US in the coming weeks and be extended soon to 500 radio stations worldwide.

 

By launching this new innovative service to stream radios Live on YouTube, Radioline offers to radios a new way to broadcast their station and to reach new listeners, at no additional costs.Thanks to Radioline expertise, radios stations will be able to increase their audience, discover real-time interaction features and reach new digital markets. Radioline also offers to share new exclusive analytics to monitor new usages and increase their SEO.

 

“We are glad to innovate on YouTube with this new radio experience. We believe the YouTube community will enjoy the ability to connect to their favorite radio channels on YouTube. By providing live data on what’s going on on radios, we are also contributing to a better exposure and monetization of radio content in the digital space. On the technical side, the new YouTube APIs are a great way to give a potential audience of 800 million users around the world to the best live talk, news and sport content” said Thomas Serval, CEO of Radioline.


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SmartTV apps for Radio @ Radiodays Europe 2013

Smart-TV apps for radio Reaching the listener across all channelsbigFM launched a Samsung Smart TV-App supported by Spoiled Milk.bigFM encounters the TV respect
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Pandora Founder on Digital Media, Internet Radio

Tim Westergren discovered a need everyone shares, and he applied his creativity and innovation through entrepreneurship to meet that need.

That’s the message Westergren delivered when he sat down with Heritage’s Jackie Anderson and spoke to The Bloggers Briefing to discuss how he founded his visionary company, Pandora Radio, that now dominates 80 percent of the emerging Internet radio industry.

“I was really inspired by how could I sort of harness technology to make life easier for working musicians,” said Westergren. “[Pandora] is a paradigmatic shift in what radio is.”

He started the company after working himself as a musician in the film industry. As a film composer, he began grouping songs according to their construction and impact on the listener so he could better meet the musical tastes of the film directors he worked with on a day-to-day basis. “I had the idea one day to try and codify that, and build a discovery technology,” he said.

He called this discovery technology “the music genome project,” a mathematical sorting product that could analyze thousands of songs across 450 different dimensions, including melody, harmony, rhythm and instrumentation, and group them according to each song’s unique musical “DNA.”

“We literally did it on pencil and paper, believe it or not, in the beginning, to capture a song’s sound, and then by marrying that to mathematics, to an algorithm essentially, we could literally compute the proximity of one song to another,” he said.

Now the company catalogues more than 100,000 artists and 1 million songs, 98.5 percent of which played in the last 30 days, according to Westergren. The service draws about 70 million unique listeners each month.

The reason he believes accounts for Pandora’s explosive word-of-mouth growth since its release in 2005? Because it addresses a problem everyone has. “We all love music to a greater or lesser degree, but we all have a hard time finding music that we like easily,” he said.

“As you get older, radio does not play your music any more,” he said. “I think what Pandora does, and is doing, is reconnecting people to their music.”

 

Check the original post here : http://blog.heritage.org/2013/03/07/pandora-radio-founder-applying-musical-innovation-through-entrepreneurship-video/

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Why we need to measure social media and what it means for radio | BBC Radio’s Head of Social Media, Jem Stone @ nextrad.io

The BBC's Jem Stone tells nextrad.io 2012 why we need to measure social media and what it means for radio.
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Radio Ratings Growth Through Storytelling: ANTENNE BAYERN | Radio))) ILOVEIT

Radio Ratings Growth Through Storytelling: ANTENNE BAYERN | Radio))) ILOVEIT | Radio 2.0 (En & Fr) | Scoop.it

Storytelling lets radio listeners stay tuned longer & creates radio ratings growth, says program director Valerie Weber of Germany's #1 station ANTENNE BAYERN

 

Feelings and emotions, not facts and thoughts, create epic radio content. How Germany’s #1 station achieved a huge radio ratings growth through storytelling.

Program director Valerie Weber of Germany’s top radio brand ANTENNE BAYERN shared at Radiodays Europe 2013 how storytelling enabled them to increase their average hour reach by 30% in 1 year, and why radio is more than image values and program formats. “Good stories are the glue that can keep your listeners loyal for a long time.”

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