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Radio 2.0 (En & Fr)
Fresh news about Radio 2.0  worldwide in preparation of coming webinars and conferences (English and French). Program and archives on www.rr20.fr #Multiplatform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Le podcast est incontournable pour les radios, mais pas rentable

Le podcast est incontournable pour les radios, mais pas rentable | Radio 2.0 (En & Fr) | Scoop.it

La radio de rattrapage, podcast, qui totalise 17 millions de téléchargements par mois en France, est devenu incontournable dans la stratégie web des stations, même si l'activité reste déficitaire."En tant que radio généraliste, le podcast nous permet de toucher un nouveau public tout en fidélisant notre public actuel qui ne peut pas forcément nous écouter tous les jours en FM", selon Marc Gonnet, directeur marketing d'Europe 1...

"Mais nos investissements sur le web ne se résument pas à faire en sorte que l'on puisse y retrouver nos émissions", précise Joël Ronez, directeur des nouveaux médias du groupe Radio France.

"On a la conviction que la radio doit se renouveler technologiquement pour garder une compétitivité face au web et aux mobiles, très utilisés par la jeune génération", explique-t-il...

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Les marques et les artistes, seulement un mariage d'argent ? par Raphaël Aflalo - Chronique e-Business

Les marques et les artistes, seulement un mariage d'argent ? par Raphaël Aflalo - Chronique e-Business | Radio 2.0 (En & Fr) | Scoop.it

Les marques, constamment à la recherche de nouveaux moyens de communication, se rapprochent de plus en plus des artistes, dont les audiences online, souvent des millions de fans, servent de tremplin à forte valeur ajoutée.

L’association marques-artistes avait au départ pour objectif principal de créer du contenu inédit et à haute valeur ajoutée: quand Arcade Fire, American Express et Youtube se rejoignent en 2010 pour créer la première diffusion en ligne et en direct d’un concert du groupe canadien, il s’agit avant tout pour la multinationale financière de se démarquer en tant que producteur d’expériences uniques.
Mais si une marque peut, en plus de la qualité de ces contenus, garantir sa diffusion à des millions de consommateurs toujours plus à l’écoute de leurs artistes préférés, c’est une étape de plus vers une campagne réussie.

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Five Kickstarter radio projects that worked | Radio Survivor

Five Kickstarter radio projects that worked | Radio Survivor | Radio 2.0 (En & Fr) | Scoop.it
Kickstarter lets you raise money for your dream project. Here are five Kickstarter radio projects that made the grade.

Kickstarter—an innovative funding platform—is the new way to go for getting your projects funded. You need to be a United States citizen, have an Amazon account, a clear goal, and benefits (rewards related to your project) for the people contributing to your cause.

The way it works is you put up your idea, goal, a set deadline for when you need the money, and the amount you need. If you are successfully funded by the deadline, you get the money, and Amazon and Kickstarter each receives 5% of the total. If you don’t make it, however, nothing happens, and you can refine your idea and goal, and keep trying again.

Five radio-based Kickstarter projects received the funds they needed and are on their way to expand. Here they are: Radio Ambulante / Radio Tanzania / BBOX Radio / Mutiny Radio / Hidden Radio

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NPR’s New Ability to Power Streaming Monetization | Marc Ramsey Media

NPR’s New Ability to Power Streaming Monetization | Marc Ramsey Media | Radio 2.0 (En & Fr) | Scoop.it
NPR’s recent deal with Triton Digital is more than a means of measuring webcast metrics. It’s also an important step in the direction of monetizing NPR’s streaming content and sharing that revenue potential and that power with affiliate stations.

In particular, this new deal gives local affiliates the ability to replace over-the-air spots with stream-only spots. Given the unique nature of the content, the revenue prospects for both local stations and the network are considerable.

 

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Pandora And Mobile Ads, A Touch Too Much: Part II - Seeking Alpha

Pandora And Mobile Ads, A Touch Too Much: Part II - Seeking Alpha | Radio 2.0 (En & Fr) | Scoop.it

If you are invested in Pandora (P) or Sirius XM (SIRI), you are probably painfully aware of the ongoing debate: Does Sirius XM compete with Pandora? And if so, is either company a better investment than the other? I have come to the conclusion that yes they are indeed competitors. However, it is unlikely that the success of one would spell doom for the other. They both afford a better potential to produce returns far greater than the debt-laden, terrestrial behemoth Clear Channel (CCMO.PK). Clear Channel is the king of radio, but it is slowly and steadily losing favor over its dominion.

 

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Music Upstart Songza Co-Founders On Battling Pandora, Spotify | TechCrunch

Music Upstart Songza Co-Founders On Battling Pandora, Spotify | TechCrunch | Radio 2.0 (En & Fr) | Scoop.it
Ever since I met the Songza guys at New York Tech Meetup, I've wanted to learn more about the app. It's the first music service that I've been excited to use, mostly because it removes the work entirely. I’ve been curious about a few things, like how Songza plans to combat the big boys, namely Pandora, and how exactly these guys are making any money. Remember, Songza has no audio ads, no limits, and is free to download.
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Rdio signs deal with UK music rights-holders, as it cranks up its European expansion

Rdio signs deal with UK music rights-holders, as it cranks up its European expansion | Radio 2.0 (En & Fr) | Scoop.it
Digital music subscription service Rdio just took one small step closer towards launching in the UK, after PRS for Music, the organisation that represents the rights of 85,000 songwriters, composers and music publishers in the UK, announced a licensing agreement with the music streaming service.
Launched in 2010 in San Francisco by Janus Friis, who also co-founded Skype, Rdio is currently available in the US, Canada, Brazil, Germany, Australia, New Zealand, Spain, Portugal and Denmark, but this latest deal will enable PRS to rake in royalties whenever UK artists’ music are accessed via Rdio in Europe.
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How to make money from your internet radio @ Radiodays

Presentation of Elisa Escobedo, CEO Audioemotion & President of AERO - Asociación Española de Radio Online (Spain) @ The radiodays Conference 2012 Barcelona.

 

Most radio stations offers streamed radio and many expand their online services. But many broadcasters are struggling to make business out of their online radios. This session looks at what kind of advertisement works for on-line radio and how you can get more revenue out of your Internet business.
Elisa Escobedo is CEO of Audioemotion, which handles 70% of all on-line radio advertisement in Spain. She has also initiated an organisation for on-line radios in Spain, AERO, to further vitalize the on-line radio market.

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Beats Audio is buying MOG music streaming service

Beats Audio is buying MOG music streaming service | Radio 2.0 (En & Fr) | Scoop.it

Looks like the rumors were all too true -- according to All Things D, Beats Audio is picking up MOG. For those unaware, MOG is yet another music streaming / subscription service, and while the feature set bests even the vaunted Spotify in many ways by including a Pandora-like playlist generator, it's had a tough time procuring the same hype machine. Regardless, there's no more hiding under the radar now, and you can bet that anything with a Beats label on it will soon be using MOG as a musical pillar (hello, HTC Sense?).

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The business model of Spotify

The business model of Spotify | Radio 2.0 (En & Fr) | Scoop.it

No industry is changing as rapid as the music industry. In the past, the record companies fully determined which artists were launched national or international. The production costs, the promotional costs and the distribution costs for an album were significant. The music industry lived for the blockbusters with huge sales from a handful of talents. The core business of a record company was to discover and to launch new talent. In the last ten years, this has all changed. The record companies could not keep up with the rapid developments in the market and lost considerable ground to newcomers.


Via Simon Decreuze
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Le partage des revenus du streaming entre artistes et labels en question

Le partage des revenus du streaming entre artistes et labels en question | Radio 2.0 (En & Fr) | Scoop.it

Le streaming doit-il relever du régime de la vente de phonogrammes, avec des taux de royalties de 12 % à 20 % pour les artistes en fonction de leur contrat, ou du régime des licences de leurs enregistrements à des tiers pour des exploitations « secondaires », avec un taux de royalties de 50 % ?


Via Pedro Taveira
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‘Apps’ embedded in paper could give humble flyers and posters an interactive future

‘Apps’ embedded in paper could give humble flyers and posters an interactive future | Radio 2.0 (En & Fr) | Scoop.it
If someone hands you a promotional flyer for a band playing a concert down the street, you may well ignore it - but what if you could 'play' that flyer to hear what the band sounded ...

Via Alex Butler, Nicolas Moulard - Actuonda
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Time to Trash Pandora?

Time to Trash Pandora? | Radio 2.0 (En & Fr) | Scoop.it

It’s nuts, the degree to which broadcasters imagine that Pandora is like some sort of virus, growing wildly inside the body of radio and somehow destined to kill it. The truth is that Pandora is technology’s cutting-edge of radio. It is the beacon that reveals one of the key ways in which radio can demand more of an advertiser’s budget over time rather than less....

For better or worse, the online audio marketplace is extraordinarily immature. But as this marketplace grows up, so will the commitment of advertisers and the dollars they invest in new ideas that work for them and their clients, yours or Pandora’s...

Pandora is not your enemy, Mr. Broadcaster....

The long-term success of Pandora’s model will integrate the music you want with who you are and where you are listening in the presence of useful, targeted advertiser messages. This is not the “end” for radio, but an exciting new beginning.

Broadcasters enjoy magnificent scale and marvelous relationships with consumers and advertisers alike. Don’t trash Pandora, learn from them.

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Worldwide Radio Summit 2012 Presents: Monetizing Radio -- The Future ABC's Of Generating Revenue

Worldwide Radio Summit 2012 Presents: Monetizing Radio -- The Future ABC's Of Generating Revenue | Radio 2.0 (En & Fr) | Scoop.it
Creative thinkers in sales, management and programming who can drive revenues and increase profits are the true rainmakers -- and their personal currency skyrockets. Is this you?

 

Revenue is the fuel that drives radio's ability to deliver quality output on a consistent basis to its audience, compete against other broadcast mediums, retain the best on-air personalities, sustain the basic foundation of operations and ensure stakeholders remain committed to radio. A myriad of new revenue models are developing worldwide that are ensuring that radio does not rely on single lane revenue methods based around advertising.

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Radio World: Radio Talks Digital Strategies

Radio World: Radio Talks Digital Strategies | Radio 2.0 (En & Fr) | Scoop.it
After more than a decade of radio streaming, many people still are wondering whether the phenomenon can actually provide real profits. The answer depends on whom you ask, according to Skip Pizzi, director of digital strategies at the NAB.
“There (is) a wide variety of business models that folks are using … particularly in the new media space, where people are still trying things out.”

As radio stations seeking to increase listenership strive to become ubiquitous, Pizzi encourages managers to experiment with online content, not just copy their on-air programming onto the Web.

 

While unfortunately there are no industry-wide figures on the profitability of streaming radio, the fourth quarter 2011 financial filing from Salem Communications provides an example worth mulling. Overall broadcast revenue at Salem increased 2.8 percent compared to the same period a year earlier, but the Internet revenue portion increased 37.1 percent. Internet operating income nearly doubled. (Salem owns or operates 96 stations; it calls itself the largest commercial U.S. radio broadcasting company that provides programming for audiences interested in Christian and conservative opinion radio content.)

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Radio's online big advantage | Borrell Radio @ RAIN Summit

This presentation was given by Gordon Borrell at the RAIN Summit West, a pre-NAB Show conference, on April 15, 2012, at the Las Vegas Hilton.

The presentation theme was around the radio industry’s big advantage when it comes to the Internet, yet its general inability thus far to capitalize on it.

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Radio Seeks to Exploit Mobile Better | Radio World

Radio Seeks to Exploit Mobile Better | Radio World | Radio 2.0 (En & Fr) | Scoop.it

The Radio Advertising Bureau has put together a Tuesday morning panel at the 2012 NAB Show titled “Is Mobile Marketing the Future of Advertising in Radio?”...

John Potter, vice president of training at the Radio Advertising Bureau, cited overall mobile ad revenues for 2011 at more than $1 billion. “And it’s projected for huge increases over the next five years. Mobile is off to the races.”...

In addition to providing the user the ability to tune in any station’s audio streams, a smartphone brings user interactivity and pictures — stills, videos or graphics — to the screen. This visual element can present added value to an advertiser...

“At the end of the day, the ability of a radio station to get their icon on the desktop of a person’s smartphone is the best branding you can have. It’s akin to having a pushbutton on a car radio.”

As to some features that a station can add through an app, Jacobs listed links to podcasts, videos, news, schedules, social media, the last-five-songs, places for listeners to post pictures from station events and more...

Listening to Internet radio with mobile devices is a parade that’s well underway. The trick for radio is to get out in front of it.

 

 

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Pandora: 400 Local Ad Campaigns In 2012 | NetNewsCheck.com

Pandora: 400 Local Ad Campaigns In 2012 | NetNewsCheck.com | Radio 2.0 (En & Fr) | Scoop.it
Online radio company Pandora today announced that it has confirmed more than 400 local advertising campaigns in the first quarter this year.

"Our cutting-edge advertising solutions are rapidly becoming a top choice among local marketers eager to combine the power of targeting with digital, mobile, audio and video advertising solutions to get their campaigns seen and heard by exactly the right group of people,” John Trimble, Pandora’s chief revenue officer said in a statement.

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Report: Listening to Internet Radio Shot Up 50% Last Year | Audio4cast

Report: Listening to Internet Radio Shot Up 50% Last Year | Audio4cast | Radio 2.0 (En & Fr) | Scoop.it
Listening to Internet radio was up 50% last year, according to AccuStream Research’s updated report. Nearly 80% of that listening is to Shoutcast and Pandora. More than 40% of all listening last year was to mobile.
Streaming audio ad and subscription revenues were up 64% to $465 million, with the ad spend surpassing subscription revenues for the first time, according to the report.
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Etude Yahoo! - Brand Content : quels nouveaux enjeux pour les marques ? | Flickr - Photo Sharing!

Etude Yahoo! - Brand Content : quels nouveaux enjeux pour les marques ? | Flickr - Photo Sharing! | Radio 2.0 (En & Fr) | Scoop.it
A l’ occasion de la 2ème édition de la conférence organisée par Yahoo! Studio sur le Brand Content, « Et ma marque dans tout ça ? », Yahoo!, groupe media digital leader, révèle les résultats de sa dernière étude sur la perception des contenus de marque par les consommateurs. Près de 80% des internautes apprécient l’idée qu’une marque propose du contenu, d’autant plus si celle-ci est reconnue comme experte dans son domaine (83%).
Qu’attendent les consommateurs des marques en matière de contenu ? Quels privilèges et types d’interaction plébiscitent-ils ? Yahoo! fait le point.
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Branded content and Log on and Listen ! Absolute Radio @ Radiodays Europe

Presentation named Wonderwall & Watermelons

1. LOG ON AND LISTEN!
Clive Dickens (Absolute Radio, UK)

This session is about how you redefine the consumer, content and brand relationship via digital accountability and targeting. After building a new consumer brand via radio, that now reaches audiences of over 5 million listeners monthly in the UK, now it is all about ‘redefining radio’ but this time it’s the business model for Absolute Radio. During this interactive session Clive Dickens, co-founder and COO of Absolute Radio, will share much of what he has learnt from the company´s digital journey to date, including the business strategy around ‘In stream – broadcast one to many – advertising one to one’.
Hear how the creation of a new Absolute Radio Account allows consumers to ‘log on & listen ‘ and therefore gives the station the potential redefine the consumer, content & brand relationship via digital accountability & targeting.

 

2. BRANDED CONTENT – make it clever and you won´t lose a listener
Tony Moorey (Absolute Radio, UK)

To make clever branded content is an art. How do you get advertisers to pay for content without scaring your listeners away? Or even worse - upset them? Branded content is getting more and more popular in international radio and a station which has been extremely successful is Absolute Radio in London. Branded Content Manager Tony Moorey shows how Absolute Radio has made branded content a success and great business.

 

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"Connected Consumers, connected communications" | Rob Norman, CEO Group M

Speech magistral a la que pudimos asistir aquí en Australia, Sidney, en el evento "for tomorrow´s marketer" by Marketing Directo

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Absolute Radio a réinventé le modèle économique de la radio digitale « Radiopub

Absolute Radio a réinventé le modèle économique de la radio digitale « Radiopub | Radio 2.0 (En & Fr) | Scoop.it
RadioDays Europe 2012 / Barcelona. Absolute Radio (UK) développe un nouveau modèle de radio résolument novateur.
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Monetizar Audio en Facebook y Twitter

Monetizar Audio en Facebook y Twitter | Radio 2.0 (En & Fr) | Scoop.it

La aplicación innovadora de uWhisp permite publicar y compartir de forma simple archivos de audio con otros usuarios en Facebook, Twitter y paginas web.

Constituye una herramienta ideal para las Radios que quieren monetizar sus contenidos ya que se pueden personalizar los players con la imagen de un sponsor y compartirlos en las redes sociales.

 

Para poder escuchar los mensajes que otras personas publican en sus textos solo tenemos que acceder a la url indicada en los mismos.

Los audios se pueden grabar, subir o enlazar tras instalar una extensión (que queda como un botón más debajo de las cajas de texto). El link que se genera se puede copiar y pegar en cualquier canal online donde se pueda dejar un mensaje de texto.

Es una forma fácil de humanizar el mensaje y actualizar las redes sociales con la voz.

uWhisp constituye una interesante alternativa de comunicación 2.0 para las Radios que quieren ampliar el territorio de sus marcas dentro de las redes sociales.

 

Para ver como funciona : https://uwhisp.com/how-to

 

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Don’t Simulcast your On-Air and Online Radio Spots

Don’t Simulcast your On-Air and Online Radio Spots | Radio 2.0 (En & Fr) | Scoop.it
Clive is COO of Absolute Radio, one of the UK’s three largest national commercial broadcasters. And in this conversation he explains why his company chooses to do what broadcasters in the US have been trying not to do: Monetize the in-stream ads separately from the ones over the air, add more value to consumers and advertisers alike, and increase overall revenue.
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