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Radio 2.0 (En & Fr)
IV Rencontres Radio 2.0 Paris le 13 octobre 2014 à Radio France en préparation Restez informé sur www.rr20.fr et suivez l'actualité sur ce Scoopit (Francais + English) #Multiplaform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Rescooped by Nicolas Moulard - Actuonda from Veille - développement radio
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How NPR drove traffic to a local station by geotargeting stories on Facebook

How NPR drove traffic to a local station by geotargeting stories on Facebook | Radio 2.0 (En & Fr) | Scoop.it
When NPR shared links to KPLU stories on its Facebook page — only visible to people in the Seattle area — the station's website got record traffic.

Via Noémie Dansereau-Lavoie
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Radio’s Mobile Challenge

Radio’s Mobile Challenge | Radio 2.0 (En & Fr) | Scoop.it

So the central problem for broadcasters is not planting their brands on mobile platforms so folks can listen to their stations in more places. The central problem is participating in a new and ever-more-ubiquitous medium where consumers and advertisers are solving their problems in new ways and via new platforms.

This is not just about a sponsorship on your stream in a mobile space or an in-stream ad. It’s about keeping pace with the state of change in the mobile space and embracing tools not just to extend your brands but to extend the ability for your audiences and your clients to connect to their mutual benefit. That will go well beyond your app to a variety of mobile platforms.

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Internet Radio Ads Net High Response Rates

Internet Radio Ads Net High Response Rates | Radio 2.0 (En & Fr) | Scoop.it

Targetspot has updated its yearly study of Internet radio listeners (May 2012)

The findings are all good – the audience is growing, taking Internet radio with them on mobile devices and sharing it with friends on social platforms. Listeners are interacting with their stations, and that’s having a very positive impact on advertising as well. Ad recall and response rates increased 11% since last year, with 58% recalling having seen or heard an Internet Radio ad within the last 30 days compared to 52% in 2011. Of those listeners, 44% responded to an Internet Radio ad in one way or another compared to 40% in 2011, a 10% increase versus last year.

 

Complete Whitepaper available here : http://www.targetspot.com/wp-content/uploads/2012/05/TargetSpot-Digital-Audio-Benchmark-and-Trend-Study_2012-White-Paper-copy.pdf

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Presentación del IV Estudio de Inversión en Marketing y Publicidad Móvil. 2011 | MMA Spain

La publicidad en el móvil en España crece un 67% en 2011

En esta cuarta oleada del Estudio, dirigido por MMA y elaborado por Accenture, han participado 48 empresas del sector y, han colaborado 21 anunciantes de primera línea, nos ofrece las cifras oficiales de inversión que registra el Sector de inversión publicitaria y tendencias mas representativas de lo que está ocurriendo en el ámbito del Marketing Móvil.

Por tipologías destaca el fuerte incremento de la inversión de internet en el móvil (display), con una cuota estimada del 42%, seguido por las aplicaciones, que han empujado de forma notoria el sector con un incremento del 26%.
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Local Ad Spend: $150B in 2016 - Where Will It Be Spent?

Local Ad Spend: $150B in 2016 - Where Will It Be Spent? | Radio 2.0 (En & Fr) | Scoop.it

BIA/Kelsey's 2012 Media Ad View reports indicate local advertising spending will grow from $132 billion in 2011 to more than $150 billion in 2016, representing a compound annual growth rate of 2.6 percent. Within those numbers, mobile and online will account for the largest increase in local ad spending, rising from $11.1 billion in 2011 to $21.8 billion in 2016 (CAGR: 14.4 percent)

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Radio Is An Emotional Attachment | MediaPost

Radio Is An Emotional Attachment | MediaPost | Radio 2.0 (En & Fr) | Scoop.it
According to Jacobs Media’s new study of core radio listeners, the high-tech revolution continues, but broadcast radio’s pathway to success may turn out to be more high-touch. The elements that often matter to audiences transcend gadgets and platforms.
Read more: http://www.mediapost.com/publications/article/175132/radio-is-an-emotional-attachment.html#ixzz1wjr80vcR
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Digital Audio Usage Trends: A Highly Engaged Listenership | White-Paper Targetspot

KEY FINDINGS
Digital Audio listeners are heavy content consumers overall, and spend significant time listening to Internet Radio.
Digital Audio usage is synergistic with Broadcast Radio while representing a highly engaging platform on its own.
Advertisers can increase their impact by placing campaigns on both Internet Radio and Broadcast Radio, and by using
multiple Internet Radio stations.

 

At the start of 2011, Digital Audio use has reached critical mass, reaching 39% of U.S. broadband households.


New research from TargetSpot offers important insights into Digital Audio usage trends and behavior. The findings reinforce the conclusion that Internet Radio is an attractive medium for listeners and a powerful vehicle for advertisers.
TargetSpot’s Digital Audio Usage Trends: A Highly Engaged Listenership evaluates the following elements of Internet
Radio listenership:
• Digital Audio (Internet Radio) includes both online-only Radio stations and Broadcast Radio stations streamed on a computer, mobile/smartphone or tablet device.
• Digital Audio attracts an audience that generates
significant amounts of tune-in time each day.
• Digital Audio usage is additive, not substitutive, to
Broadcast Radio use.
• Digital Audio listeners interact with the medium,
frequently checking their media players for song
titles or names of artists.
• Digital Audio listeners typically listen to multiple
stations daily.
• The strong connection to content enhances
engagement with advertising: 52% of Digital Audio
listeners recall hearing or seeing an Internet Radio
ad and 40% of those report responding to an ad.
• Ad exposure across multiple Internet Radio
stations increases response rates by 2 to 3x
compared to response rate to an ad from a single
Internet Radio destination.

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Rescooped by Nicolas Moulard - Actuonda from The Shape of Music to Come
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six billion passives vs. 200 million music buyers | Digital Music News

six billion passives vs. 200 million music buyers | Digital Music News | Radio 2.0 (En & Fr) | Scoop.it

"Are we just doing it wrong? The downer argument is that price-points are careening towards zero, scarcity has evaporated, and monetization is a lost cause. But what about all the vast number of passives? The group that isn't engaged, isn't paying, or just hasn't been approached the right way?"


Via Nuno Costa Moreira
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Panel Radio, les vrais chiffres du média, pour les vrais professionnels des ondes - Old fashion mediaElectronLibre.info

Panel Radio, les vrais chiffres du média, pour les vrais professionnels des ondes - Old fashion mediaElectronLibre.info | Radio 2.0 (En & Fr) | Scoop.it

L’audience au trimestre de la radio mesurée par Médiamétrie ne serait rien sans la publication une fois l’an du panel Radio. Une enquête digne d’intérêt car, elle permet d’avoir une idée précise du nombre réel d’auditeurs d’une station sur une période allant jusqu’à 3 semaines, évitant ainsi la pollution des effets de "fidélisation" de l’auditeur. En effet, une radio n’est pas écoutée tous les jours par 100% de ses auditeurs, il est donc important d’avoir une mesure qui s’étale sur plusieurs jours : le panel.

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Internet radio listening “is no longer a trend, it’s a behavior” | Radio-Info.com

Internet radio listening “is no longer a trend, it’s a behavior” | Radio-Info.com | Radio 2.0 (En & Fr) | Scoop.it

From today's TRI coverage of the RAIN Summit West in Las Vegas: A new TargetSpot study from Parks Associates shows that 42% of the U.S. population is listening to Internet radio. TargetSpot CEO Eyal Goldwerger (pictured) says that represents 8% growth from last year’s study. He says the online audience is “valuable and desirable,” with 42% from households with kids, and 22% in households with more than $100,000 in income...

Goldwerger says, “75% of Internet radio listeners change stations at least once daily.” And 64% change Internet radio websites (leaving Pandora, Slacker, iHeartRadio, etc.) at least once daily. Goldwerger ends the data-run with the puzzle about Internet radio – “86% do not pay for premium access to content.” To Goldwerger, who’s in the business of selling ads online, that represents opportunity. He says Internet radio listeners are “opting in for advertising.”

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The NPD Group: Online Radio is the Fastest Growing Music Listening Option

The NPD Group: Online Radio is the Fastest Growing Music Listening Option | Radio 2.0 (En & Fr) | Scoop.it
NPD’s “Annual Music Study” reveals increasing numbers of consumers adopting online radio options to listen to, and discover, music.

In 2011, 43 percent of U.S. Web users chose to listen to music via Pandora, Slacker, Yahoo! Music, and other online radio options, which is 9 percentage points higher than the previous year. At the same time listening to music on AM/FM radio stayed relatively steady (84 percent) in 2011, as did CD listening (74 percent).

While 42 percent of Web users listened to free radio options in 2011, just 3 percent paid to listen to radio online.

The draw of unlimited online-radio listening and music discovery is also much more compelling to consumers than performing the same activities on social media sites, according to NPD. Just 12 percent of Web users listened to music integrated into Facebook or other social networks by services like Spotify and MOG.

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Report: Listening to Internet Radio Shot Up 50% Last Year | Audio4cast

Report: Listening to Internet Radio Shot Up 50% Last Year | Audio4cast | Radio 2.0 (En & Fr) | Scoop.it
Listening to Internet radio was up 50% last year, according to AccuStream Research’s updated report. Nearly 80% of that listening is to Shoutcast and Pandora. More than 40% of all listening last year was to mobile.
Streaming audio ad and subscription revenues were up 64% to $465 million, with the ad spend surpassing subscription revenues for the first time, according to the report.
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Rescooped by Nicolas Moulard - Actuonda from Radio d'entreprise
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Google Analytics : De nouveaux rapports pour mesurer les impacts des réseaux sociaux sur votre trafic et sur vos revenus

Google Analytics : De nouveaux rapports pour mesurer les impacts des réseaux sociaux sur votre trafic et sur vos revenus | Radio 2.0 (En & Fr) | Scoop.it

Mesurer la valeur des média sociaux est depuis longtemps un véritable défi pour les marketers. Et pour une bonne raison : il est difficile de comprendre ce qu’il se passe dans un environnement dans lequel l’activité se déroule à la fois sur votre site et ailleurs sur le Web. Les réseaux sociaux étant souvent une étape très en amont dans le parcours d’un acheteur potentiel, il n’est pas toujours évident de déterminer quels médias drainent du trafic de qualité vers votre site et quelles tactiques sont les plus efficaces.


Via Tolokonnikoff - Seratoo , Thierry Defay
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Où en est la consommation média sur mobile et tablettes ? | @journaldunet

Où en est la consommation média sur mobile et tablettes ? | @journaldunet | Radio 2.0 (En & Fr) | Scoop.it
Les français ont fait de leur mobile leur premier lieu de consommation médiatique puisque ils y passent 116 minutes par jour, soit 27% de leur temps de consommation médiatique.
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Young Listeners Turn Off Broadcast, Tune Into Internet Radio [STUDY]

Young Listeners Turn Off Broadcast, Tune Into Internet Radio [STUDY] | Radio 2.0 (En & Fr) | Scoop.it
A recent study has found that Internet radio listenership is on the rise -- and while digital device usage may have something to do with this increase, it's harder to tell social media's role.
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L'écoute des podcasts radio progresse : 8 podcasts sur 10 téléchargés sont écoutés | Médiamétrie

L'écoute des podcasts radio progresse : 8 podcasts sur 10 téléchargés sont écoutés | Médiamétrie | Radio 2.0 (En & Fr) | Scoop.it
Les auditeurs Radio montrent un intérêt croissant pour l’écoute de la radio « en rattrapage » via les podcasts, que ce soit par abonnement ou en téléchargement à l’unité : ils sont près de 8 sur 10 à écouter les podcasts téléchargés, contre 7 sur 10 il y a un an.
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Spotify and other streaming services get own chart

Spotify and other streaming services get own chart | Radio 2.0 (En & Fr) | Scoop.it
Official weekly chart to rank plays on platforms including We7, Napster, Deezer, Zune and ChartsNow.
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One-fifth of ad spending in Europe now online, says IAB | RAIN

One-fifth of ad spending in Europe now online, says IAB | RAIN | Radio 2.0 (En & Fr) | Scoop.it

A new report shows Europe's online ad market totaled nearly €21 billion last year, as the online segment now gets 20% of the total ad spend on the continent.

This in light of Europe's current economic malaise. Online ad spending grew 14.5% in 2011 over 2010, while the total ad market minus online grew less than 1%.

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Programming : News/Talk/Sports : TECHSURVEY8: An Interview with Jacobs Media President Fred Jacobs | Radio-Info.com

Do you know your audience? How are News/Talk listeners using radio and other media?

You may be surprised. Fred Jacobs, President of Jacobs Media, who is being honored this year with the Conclave's Rockwell Lifetime Achievement award for broadcasting, shares results from his company's Techsurvey8. More than 57,000 listeners participated, in 12 formats, including News/Talk. One of the essential findings, according to Jacobs is, “Radio needs to become more competitive in serving the first-thing-in-the-morning need.”

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La Radio: Tradicional vs Online en España - Nuevo Estudio AIMC

La Radio: Tradicional vs Online en España - Nuevo Estudio AIMC | Radio 2.0 (En & Fr) | Scoop.it

Principales conclusiones del estudio “Radio: Tradicional vs Online (Radio On Off)”,
1. Un 15% de los internautas accede en el mismo día a Radio tradicional y a
Radio a través de Internet. Esta cifra se eleva al 47% si hablamos de los últimos
30 días.
2. El 17% del consumo de Radio entre los internautas se realiza de forma Online.
3. El dispositivo prioritario de acceso a la Radio en Internet es el ordenador
portátil, al que se dedica el 48% del tiempo, seguido del ordenador de
sobremesa con el 29% de los minutos. El teléfono móvil ya supone un 13% del
tiempo dedicado a escuchar Radio por internet y los tablets un 8%.
4. El hogar sigue siendo el centro de consumo de Radio incluso en la versión
Online: el 67% del tiempo de escucha por Internet se realiza en casa, el 25% en
el trabajo y 7% escucha “en movimiento”.
5. La escucha de Radio en diferido/Podscat solo supone un 4% del tiempo
dedicado a la Radio por Internet, siendo el resto consumo de Radio en directo.
6. Los que acceden a los dos tipos de Radio declaran mayoritariamente, 79%, que
escuchan la Radio tradicional el mismo tiempo que antes, por lo que el
consumo Online de Radio incrementa su tiempo total dedicado a escuchar
Radio. Para un 18% sí ha supuesto cierta reducción del consumo de Radio
tradicional.
7. Entre los que solo acceden a la Radio tradicional, un 10% lo achaca a que su
conexión es lenta, mientras que un 37% no ha accedido nunca y un 34% utiliza
otros dispositivos portátiles sin conexión a Internet.
8. El 79% de los que escuchan Radio a través de Internet ha escuchado alguna
emisora exclusiva de Internet en los últimos 30 días.

El informe de resultados del estudio aquí : http://bit.ly/MSLdlD

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Jacobs Media’s All-Format Techsurvey8 Results

Jacobs Media’s All-Format Techsurvey8 Results | Radio 2.0 (En & Fr) | Scoop.it

The largest radio tech survey ever conducted
170 stations | 12 radio formats | 57,358 radio listeners

In Jacobs Media’s new study of core radio listeners, the high-tech revolution continues – but broadcast radio’s pathway to success may turn out to be more high-touch. Even as smartphones, tablets, and social media continue their march toward ubiquity, the elements that often matter to audiences transcend gadgets and platforms.

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Les radios généralistes fidélisent plus leurs auditeurs que les musicales - Actus TV sur nouvelobs.com

Les radios généralistes fidélisent plus leurs auditeurs que les musicales - Actus TV sur nouvelobs.com | Radio 2.0 (En & Fr) | Scoop.it
L’auditeur zappe sur les stations musicales mais reste fidèle à sa radio généraliste. Selon une étude publiée jeudi par Médiamétrie, l’audience d’une généraliste comme France Inter est plus fidèle mais moins diversifiée que celle d’une station musicale comme NRJ. L’étude démontre également que les personnes écoutent plus la radio en voiture (77, 3%) qu’à leur domicile (74%) ou sur leur lieu de travail (17, 3%).
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Triton Digital says it’s time to ask IP radio listeners for “registration" | Radio-Info.com

Triton Digital says it’s time to ask IP radio listeners for “registration" | Radio-Info.com | Radio 2.0 (En & Fr) | Scoop.it

More from Sunday's RAIN Summit West in Las Vegas.

Triton Digital President/CEO NealSchore acknowledges radio for making “good progress with top brands and categories”, but says the clients still haven’t been educated enough. He tells the room – and the Internet radio industry – that it’s time “stop debating”, and think like publishers (content publishers). He says “the rest is just noise that’s distracting” to advertisers. As for that “registration.” To provide potential clients with better research, Triton Digital believes it’s time to ask for a little more personal information, in exchange for the free audio stream and ads. The service would ask for things like gender, location and age (via birth date).

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Navigating Digital Platform Report 2012 (US) incl. Online Radio | Arbitron & Edison

Headlines :

> The 30% year-over-year jump in the weekly online radio audience shows that radio is more relevant than ever, spanning broadcast, video, mobile, social media, and online
> Smartphone ownership has tripled in two years
> The majority of Americans own a portable digital media device
>Social media grows most year over year among age 45+

 

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Last.fm partners with Musicmetric to bring artist analytics into the mix

Last.fm partners with Musicmetric to bring artist analytics into the mix | Radio 2.0 (En & Fr) | Scoop.it
Last.fm has announced a partnership with data and analytics platform Musicmetric, an integration that will sit within Last.fm Music Manager, its interface for artists and labels.
Musicmetric is a London-based startup that offers tools to help those that work within the music industry understand consumer behaviour and opinion. Its proprietary technology draws on information from P2P networks, review websites, comments and social networks, pulling in data from millions of sources. And when we first wrote about Musicmetric last May, the company was just in the process of opening its API to developers.
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