Radio 2.0 (En & Fr)
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Radio 2.0 (En & Fr)
Fresh news about Radio 2.0  worldwide in preparation of coming webinars and conferences (English and French). Program and archives on www.rr20.fr #Multiplatform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Les médias sociaux T2 : Livre Blanc | IAB France + Club des Annonceurs

Les médias sociaux T2 : Livre Blanc | IAB France + Club des Annonceurs | Radio 2.0 (En & Fr) | Scoop.it

Dans un contexte où les réseaux sociaux se sont multipliés et leur usage s’est banalisé,
le Club des Annonceurs et L’IAB France s’associent pour clarifier les modes d’utilisation
marketing de ces nouveaux médias et fournir des clés de lecture à travers des témoignages
d’experts et d’annonceurs.

Les cas des annonceurs figurent au sommaire : Bouygues Telecom, BNP Paribas, Century 21, ING Direct, LaSer, Miramax/Ooyala, M&M’s, Monoprix, PSA Peugeot Citroën, Sage, Tropicana, Virgin Radio et Volvo.

 

> Télécharger le livre blanc : http://www.iabfrance.com/getfile.php?id=9739&do=dl

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"la Radio Online. Un fenómeno imparable" Desayuno Temático IAB con Audioemotion los 19 y 20 de Junio (Madrid & Bcn)

"la Radio Online. Un fenómeno imparable" Desayuno Temático IAB con Audioemotion los 19 y 20 de Junio (Madrid & Bcn) | Radio 2.0 (En & Fr) | Scoop.it

Audioemotion se enorgullece de invitarles al próximo Desayuno Temático co-organizado con la IAB en Barcelona y Madrid, los días 19 y 20 de Junio respectivamente.

Apuntarse aquí : http://www.iabspain.net/desayunos-tematicos/

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Presentación del IV Estudio de Inversión en Marketing y Publicidad Móvil. 2011 | MMA Spain

La publicidad en el móvil en España crece un 67% en 2011

En esta cuarta oleada del Estudio, dirigido por MMA y elaborado por Accenture, han participado 48 empresas del sector y, han colaborado 21 anunciantes de primera línea, nos ofrece las cifras oficiales de inversión que registra el Sector de inversión publicitaria y tendencias mas representativas de lo que está ocurriendo en el ámbito del Marketing Móvil.

Por tipologías destaca el fuerte incremento de la inversión de internet en el móvil (display), con una cuota estimada del 42%, seguido por las aplicaciones, que han empujado de forma notoria el sector con un incremento del 26%.
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TechCrunch | Ultra-Targeted Advertising: Man Uses Pandora For Marriage Proposal

TechCrunch | Ultra-Targeted Advertising: Man Uses Pandora For Marriage Proposal | Radio 2.0 (En & Fr) | Scoop.it
When I was younger, my parents liked to listen to the big soft rock stations in Los Angeles. Once in a while, the sappy love songs would be interrupted by an emotional song dedication from a boy/girlfriend to their significant other.
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One-fifth of ad spending in Europe now online, says IAB | RAIN

One-fifth of ad spending in Europe now online, says IAB | RAIN | Radio 2.0 (En & Fr) | Scoop.it

A new report shows Europe's online ad market totaled nearly €21 billion last year, as the online segment now gets 20% of the total ad spend on the continent.

This in light of Europe's current economic malaise. Online ad spending grew 14.5% in 2011 over 2010, while the total ad market minus online grew less than 1%.

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Making Measurement Make Sense (3MS) : Five Guiding Principles of Digital Measurement | IAB

Making Measurement Make Sense (3MS) : Five Guiding Principles of Digital Measurement | IAB | Radio 2.0 (En & Fr) | Scoop.it

Making Measurement Make Sense (3MS)

A cross-industry coalition committed to developing brand-building digital metrics and cross-platform measurement solutions.

 

Principle #1 – Move to a “viewable impressions” standard and count real exposures online.

Principle #2 – Online advertising must migrate to a currency based on audience impressions, not gross ad impressions.

Principle #3 – Because all ad units are not created equal, we must create a transparent classification system.

Principle #4 – Determine interactivity “metrics that matter” for brand marketers, so that marketers can better evaluate online’s contribution to brand building.

Principle #5 – Digital media measurement must become increasingly comparable and integrated with other media.

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EASY VOYAGE teste un dispositif de campagnes sur la radio en ligne avec Radionomy

Afin de développer la visibilité et l'audience de son site, Easy Voyage a confié à Radionomy la stratégie de ses campagnes de radios digitales, de la création des spots audio à la diffusion de la campagne sur le bouquet de radios Radionomy avec un ciblage d'audience précis.

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Digital Audio Usage Trends: A Highly Engaged Listenership | White-Paper Targetspot

KEY FINDINGS
Digital Audio listeners are heavy content consumers overall, and spend significant time listening to Internet Radio.
Digital Audio usage is synergistic with Broadcast Radio while representing a highly engaging platform on its own.
Advertisers can increase their impact by placing campaigns on both Internet Radio and Broadcast Radio, and by using
multiple Internet Radio stations.

 

At the start of 2011, Digital Audio use has reached critical mass, reaching 39% of U.S. broadband households.


New research from TargetSpot offers important insights into Digital Audio usage trends and behavior. The findings reinforce the conclusion that Internet Radio is an attractive medium for listeners and a powerful vehicle for advertisers.
TargetSpot’s Digital Audio Usage Trends: A Highly Engaged Listenership evaluates the following elements of Internet
Radio listenership:
• Digital Audio (Internet Radio) includes both online-only Radio stations and Broadcast Radio stations streamed on a computer, mobile/smartphone or tablet device.
• Digital Audio attracts an audience that generates
significant amounts of tune-in time each day.
• Digital Audio usage is additive, not substitutive, to
Broadcast Radio use.
• Digital Audio listeners interact with the medium,
frequently checking their media players for song
titles or names of artists.
• Digital Audio listeners typically listen to multiple
stations daily.
• The strong connection to content enhances
engagement with advertising: 52% of Digital Audio
listeners recall hearing or seeing an Internet Radio
ad and 40% of those report responding to an ad.
• Ad exposure across multiple Internet Radio
stations increases response rates by 2 to 3x
compared to response rate to an ad from a single
Internet Radio destination.

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Why radio advertisers are shifting dollars to Pandora ?

Why radio advertisers are shifting dollars to Pandora ? | Radio 2.0 (En & Fr) | Scoop.it
Last week, Radio Ink posted an audio interview with the owner of a New Jersey car dealership, William Feinstein of Planet Honda, who has shifted his dollars out of radio and over to Pandora. Now I know what you’re thinking – another pro-Pandora/radio sucks blog post. But no, that’s not what this is about. I urge you to spend a few minutes, listen to the interview (linked above), and then consider what he’s really saying about radio and Pandora – and selling cars.

The essence of Feinstein’s complaints about radio focus on how he has been treated by reps over the years – in contrast to the service he’s receiving from Pandora.

> He needs metrics that matter.

> He needs to know the truth about both radio’s and Pandora’s strengths and weaknesses.

> He needs to be reminded of radio’s primary strengths and assets in terms that benefit his business.

> He needs to know that radio has a stake in his company’s success.

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Spotify Details Strategic Partnership with Coca-Cola

Spotify Details Strategic Partnership with Coca-Cola | Radio 2.0 (En & Fr) | Scoop.it
Spotify CEO Daniel Ek announced on Wednesday during an Ad Age Digital conference in New York City that it is partnering with companies such Coca-Cola and will build branded apps for them within the music platform. The music-streaming service held its own press event hours later to further discuss the partnership with Coca-Cola.


“We are taking the music agenda to the next level with Coca-Cola,” Ek told attendees. “This is a huge milestone for us. This will bring awareness to more people around the world about Spotify and enable them to share music with family and friends.”

Although some expected a Spotify iPad app launch at the press event, Ek said it wouldn’t debut today.

“It’s in the works,” Ek said. “Today’s focus is on our partnership with Coca-Cola.”

Coca-Cola will not only use Spotify as the key underlying technology to support its music strategy, it will integrate the service into its Facebook presence and Timeline. The team will also be dedicated global partners in 2013 for a new campaign to be unveiled later in the year.

Emmanuel Seuge, head of global sports and entertainment marketing at Coca-Cola, noted that the move is a strategic partnership more than an advertising deal.

“This is not an advertising deal and we don’t disclose the amount of investment anyway,” Seuge said. “This is more of a strategic partnership. Our logo is important, but we want to be a part of the conversation with music fans. We are going to push our content more than our logo.”


Via Albin Serviant
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NPR’s New Ability to Power Streaming Monetization | Marc Ramsey Media

NPR’s New Ability to Power Streaming Monetization | Marc Ramsey Media | Radio 2.0 (En & Fr) | Scoop.it
NPR’s recent deal with Triton Digital is more than a means of measuring webcast metrics. It’s also an important step in the direction of monetizing NPR’s streaming content and sharing that revenue potential and that power with affiliate stations.

In particular, this new deal gives local affiliates the ability to replace over-the-air spots with stream-only spots. Given the unique nature of the content, the revenue prospects for both local stations and the network are considerable.

 

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Pandora And Mobile Ads, A Touch Too Much: Part II - Seeking Alpha

Pandora And Mobile Ads, A Touch Too Much: Part II - Seeking Alpha | Radio 2.0 (En & Fr) | Scoop.it

If you are invested in Pandora (P) or Sirius XM (SIRI), you are probably painfully aware of the ongoing debate: Does Sirius XM compete with Pandora? And if so, is either company a better investment than the other? I have come to the conclusion that yes they are indeed competitors. However, it is unlikely that the success of one would spell doom for the other. They both afford a better potential to produce returns far greater than the debt-laden, terrestrial behemoth Clear Channel (CCMO.PK). Clear Channel is the king of radio, but it is slowly and steadily losing favor over its dominion.

 

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Etude Yahoo! - Brand Content : quels nouveaux enjeux pour les marques ? | Flickr - Photo Sharing!

Etude Yahoo! - Brand Content : quels nouveaux enjeux pour les marques ? | Flickr - Photo Sharing! | Radio 2.0 (En & Fr) | Scoop.it
A l’ occasion de la 2ème édition de la conférence organisée par Yahoo! Studio sur le Brand Content, « Et ma marque dans tout ça ? », Yahoo!, groupe media digital leader, révèle les résultats de sa dernière étude sur la perception des contenus de marque par les consommateurs. Près de 80% des internautes apprécient l’idée qu’une marque propose du contenu, d’autant plus si celle-ci est reconnue comme experte dans son domaine (83%).
Qu’attendent les consommateurs des marques en matière de contenu ? Quels privilèges et types d’interaction plébiscitent-ils ? Yahoo! fait le point.
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IP France s’allie à Go Shop pour prolonger les campagnes radio sur SMS - Offremedia

IP France s’allie à Go Shop pour prolonger les campagnes radio sur SMS - Offremedia | Radio 2.0 (En & Fr) | Scoop.it
IP France a adopté la solution Go Shop fondée par Bertrand Jonquois (voir archive) pour lancer une offre permettant d’amplifier les prises de paroles radio et de susciter l’achat en point de vente.
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AdsRadios : 1ère régie radio 2.0 en France ! Rejoignez-nous!

AdsRadios : 1ère régie radio 2.0 en France ! Rejoignez-nous! | Radio 2.0 (En & Fr) | Scoop.it

AdsRadios : 1ère régie radio 2.0 en France!


Via Arnaud Beaussier
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Infographic: Rich Media Mobile Advertising are a key to Engagement

Infographic: Rich Media Mobile Advertising are a key to Engagement | Radio 2.0 (En & Fr) | Scoop.it
ADOTAS – In this infographic from Medialets, it’s clear that rich media ads are a key to engagement.
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Local Ad Spend: $150B in 2016 - Where Will It Be Spent?

Local Ad Spend: $150B in 2016 - Where Will It Be Spent? | Radio 2.0 (En & Fr) | Scoop.it

BIA/Kelsey's 2012 Media Ad View reports indicate local advertising spending will grow from $132 billion in 2011 to more than $150 billion in 2016, representing a compound annual growth rate of 2.6 percent. Within those numbers, mobile and online will account for the largest increase in local ad spending, rising from $11.1 billion in 2011 to $21.8 billion in 2016 (CAGR: 14.4 percent)

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RAB launches an app to hear radio ads

RAB launches an app to hear radio ads | Radio 2.0 (En & Fr) | Scoop.it
Want to hear radio adverts on your iPhone? There's an app for that.

Clare Bowen, Head of Creative Development at the RAB said: “From speaking to agencies, we’ve heard that good radio advertising is notoriously hard to track down. The LoveRadioAds app will put a vast range of radio ads directly into people’s hands. Since you can access it on your Smartphone, we believe it will be a really useful tool for teams working on radio briefs and also for media agencies and clients wanting to showcase their work and hear what other radio advertising is out there.”

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5 Ways Digital Has Forced Agencies to Adapt

5 Ways Digital Has Forced Agencies to Adapt | Radio 2.0 (En & Fr) | Scoop.it

Technology advancements have changed the way business gets done for all kinds of companies, including media agencies. Established agencies are competing with newer, more nimble firms founded by digital natives, and leaders in the field are innovating best practices and inventing new ways to deploy messages, activate consumers and measure outcomes.Clearly, digital has forced us to adapt. But what are some of the biggest changes? We spoke with a few agency leaders to learn how the digital revolution has impacted their companies.

1. Strategic Counselor and IT Help Desk

2. Scouting the Next Big Thing

3. Speed Equals Relevance

4. Collaboration Among Practitioners

5. Updating Operations Systems

Adapt to Thrive

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Sarenza.com intègre la radio 2.0 dans sa campagne radio de mai avec AdsRadios | Offremedia

Sarenza.com intègre la radio 2.0 dans sa campagne radio de mai avec AdsRadios | Offremedia | Radio 2.0 (En & Fr) | Scoop.it
Habitué des campagnes radio, le site de e-commerce Sarenza.com a décidé d’élargir la couverture de ses spots en intégrant la radio 2.0 dans sa campagne «pré-été» diffusée en mai et qui propose entre autres de gagner «3 000 euros de chaussures».

En renfort de son dispositif FM, le chausseur en ligne a confié à la régie publicitaire AdsRadios la diffusion d’une campagne audio-display d’un mois sur «une dizaine de sites de radios en ligne et de plateformes de streaming» parmi lesquels Allomusic, RFI, MusicMe…

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Radio Advertising Drives Website Visits | Asia Media Journal

Radio Advertising Drives Website Visits | Asia Media Journal | Radio 2.0 (En & Fr) | Scoop.it

People are six times more likely to go to an advertiser's website if have heard their advertisement on radio, according to latest research by Colmar Brunton, and released today by Commercial Radio Australia.

The research shows that radio advertising has an immediate effect on people’s digital activity, with over three quarters of respondents or 78% of those exposed to advertising, visiting a website or Facebook page or searching for the brand online, within 24 hours.

Chief executive officer of Commercial Radio Australia, Joan Warner said the research shows the close connection between radio and online for advertisers.

The main findings of the independent research, commissioned by Commercial Radio Australia, are:

- people are, on average, six times more likely to visit a brand's website if they hear a radio ad with a digital call to action, than those not exposed to the radio ad

- radio advertising has an immediate effect. Over three quarters (78%) of those who heard the ads took some form of digital activity within 24 hours

- commercial radio generates significantly more visits to a web page if a digital call to action is included in a commercial

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Les marques et les artistes, seulement un mariage d'argent ? par Raphaël Aflalo - Chronique e-Business

Les marques et les artistes, seulement un mariage d'argent ? par Raphaël Aflalo - Chronique e-Business | Radio 2.0 (En & Fr) | Scoop.it

Les marques, constamment à la recherche de nouveaux moyens de communication, se rapprochent de plus en plus des artistes, dont les audiences online, souvent des millions de fans, servent de tremplin à forte valeur ajoutée.

L’association marques-artistes avait au départ pour objectif principal de créer du contenu inédit et à haute valeur ajoutée: quand Arcade Fire, American Express et Youtube se rejoignent en 2010 pour créer la première diffusion en ligne et en direct d’un concert du groupe canadien, il s’agit avant tout pour la multinationale financière de se démarquer en tant que producteur d’expériences uniques.
Mais si une marque peut, en plus de la qualité de ces contenus, garantir sa diffusion à des millions de consommateurs toujours plus à l’écoute de leurs artistes préférés, c’est une étape de plus vers une campagne réussie.

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Radio's online big advantage | Borrell Radio @ RAIN Summit

This presentation was given by Gordon Borrell at the RAIN Summit West, a pre-NAB Show conference, on April 15, 2012, at the Las Vegas Hilton.

The presentation theme was around the radio industry’s big advantage when it comes to the Internet, yet its general inability thus far to capitalize on it.

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Radio Seeks to Exploit Mobile Better | Radio World

Radio Seeks to Exploit Mobile Better | Radio World | Radio 2.0 (En & Fr) | Scoop.it

The Radio Advertising Bureau has put together a Tuesday morning panel at the 2012 NAB Show titled “Is Mobile Marketing the Future of Advertising in Radio?”...

John Potter, vice president of training at the Radio Advertising Bureau, cited overall mobile ad revenues for 2011 at more than $1 billion. “And it’s projected for huge increases over the next five years. Mobile is off to the races.”...

In addition to providing the user the ability to tune in any station’s audio streams, a smartphone brings user interactivity and pictures — stills, videos or graphics — to the screen. This visual element can present added value to an advertiser...

“At the end of the day, the ability of a radio station to get their icon on the desktop of a person’s smartphone is the best branding you can have. It’s akin to having a pushbutton on a car radio.”

As to some features that a station can add through an app, Jacobs listed links to podcasts, videos, news, schedules, social media, the last-five-songs, places for listeners to post pictures from station events and more...

Listening to Internet radio with mobile devices is a parade that’s well underway. The trick for radio is to get out in front of it.

 

 

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Pandora: 400 Local Ad Campaigns In 2012 | NetNewsCheck.com

Pandora: 400 Local Ad Campaigns In 2012 | NetNewsCheck.com | Radio 2.0 (En & Fr) | Scoop.it
Online radio company Pandora today announced that it has confirmed more than 400 local advertising campaigns in the first quarter this year.

"Our cutting-edge advertising solutions are rapidly becoming a top choice among local marketers eager to combine the power of targeting with digital, mobile, audio and video advertising solutions to get their campaigns seen and heard by exactly the right group of people,” John Trimble, Pandora’s chief revenue officer said in a statement.

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