Radio-network company Dial Global and music ID app SoundHound have inked an exclusive deal to extend radio ad campaigns and sponsorships onto mobile phones through a platform called SoundHound for Radio.
SoundHound, like Shazam, lets people identify a song playing in their immediate vicinity simply by opening the app and holding their phone up.
This is how SoundHound for Radio works: Radio listeners will hear a call to action either from a radio host or in a radio ad to use their mobile phone to "SoundHound" the broadcast. Listeners don't have to open the app immediately, but can do so over a specified period of time that could be a few hours. Once they do so, they will be greeted with elements such as exclusive content, contest-entry forms or other sponsored promotional opportunities.