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Radio 2.0 (En & Fr)
Fresh news about Radio 2.0  worldwide in preparation of coming webinars and conferences (English and French). Program and archives on www.rr20.fr #Multiplatform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Here Comes the New Dashboard - Radio Intelligence

Here Comes the New Dashboard - Radio Intelligence | Radio 2.0 (En & Fr) | Scoop.it
So what’s in store for the auto dashboard of tomorrow?

It may not be whatever’s on the drawing board in Detroit (or in the picture above).

It may really be whatever’s in your pocket.

So says venture capitalist John Backus:

In-car electronics, standalone GPS, satellite radio, seatback DVD players and HD radio will quickly disappear, replaced only by the smartphone powering a dumb screen on the dashboard.

In other words, argues Backus, YOU are the new dashboard.
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Mediamobile veut équiper chaque nouvelle voiture en radio numérique - Les Échos

Mediamobile veut équiper chaque nouvelle voiture en radio numérique - Les Échos | Radio 2.0 (En & Fr) | Scoop.it
Mediamobile, filiale de TDF, est candidate à l'appel du Conseil supérieur de l'audiovisuel pour créer une offre de radios comparable à celle de CanalSat dans la télé payante. A la différence de l'autre candidat Onde Numérique, Mediamobile propose l'accès à un bouquet de radios numériques uniquement dans les voitures avec un service gratuit pour le consommateur, une fois le récepteur acquis. Concrètement, Mediamobile, filiale de TDF, (70 %), Renault (25 %) et Vinci (5 %) offrirait aux véhicules une trentaine de stations en mode numérique parmi les grands groupes radiophoniques (RTL, Radio France, Europe 1...) avec différentes fonctionnalités. Comme la possibilité de revenir en arrière sur un programme, de commander la radio par la voix ou encore de « lire en conduisant » par la restitution vocale d'éditoriaux de journaux. En plus de cette offre média, il leur sera proposé des services liés au temps de parcours, à la disponibilité des parkings, la météo, déjà développés par Mediamobile... L'offre serait disponible en octobre 2013 si, bien sûr, le CSA donne son feu vert. La décision est attendue pour le mois de septembre.

Via technic2radio
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Jacobs Media’s All-Format Techsurvey8 Results

Jacobs Media’s All-Format Techsurvey8 Results | Radio 2.0 (En & Fr) | Scoop.it

The largest radio tech survey ever conducted
170 stations | 12 radio formats | 57,358 radio listeners

In Jacobs Media’s new study of core radio listeners, the high-tech revolution continues – but broadcast radio’s pathway to success may turn out to be more high-touch. Even as smartphones, tablets, and social media continue their march toward ubiquity, the elements that often matter to audiences transcend gadgets and platforms.

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Panel Radio, les vrais chiffres du média, pour les vrais professionnels des ondes - Old fashion mediaElectronLibre.info

Panel Radio, les vrais chiffres du média, pour les vrais professionnels des ondes - Old fashion mediaElectronLibre.info | Radio 2.0 (En & Fr) | Scoop.it

L’audience au trimestre de la radio mesurée par Médiamétrie ne serait rien sans la publication une fois l’an du panel Radio. Une enquête digne d’intérêt car, elle permet d’avoir une idée précise du nombre réel d’auditeurs d’une station sur une période allant jusqu’à 3 semaines, évitant ainsi la pollution des effets de "fidélisation" de l’auditeur. En effet, une radio n’est pas écoutée tous les jours par 100% de ses auditeurs, il est donc important d’avoir une mesure qui s’étale sur plusieurs jours : le panel.

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La radio numérique tente un come-back

La radio numérique tente un come-back | Radio 2.0 (En & Fr) | Scoop.it
La filière reste divisée alors que le Conseil supérieurde l'audiovisuel a actualisé l'appel à candidatures de 2008. La radio numérique terrestre (RNT) verra-t-elle le jour en 2012? Le Conseil supérieur de l'audiovisuel (CSA) le souhaite et vient d'actualiser l'appel à candidatures lancé en mars 2008 pour Paris, Nice et Marseille. Un appel pour couvrir vingt nouvelles agglomérations doit suivre.
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Agile, social, cheap: The new way NPR is trying to make radio

Agile, social, cheap: The new way NPR is trying to make radio | Radio 2.0 (En & Fr) | Scoop.it
The network is apparenty taking a page from agile software development, creating radio programs in "permanent beta" to reach new audiences.

The shows are live (cheap) and/or adaptations of existing shows (easy), all produced in six- or 10- or 13-episode pilot runs instead of as permanent offerings. Listeners and local program directors are invited to help shape the sound of the programs, making it something of a public beta.

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Radio Intelligence - Radio Lessons from the Huffington Post

Radio Intelligence - Radio Lessons from the Huffington Post | Radio 2.0 (En & Fr) | Scoop.it
So if you’re a local media company with an expectation for news and information, I know you’re repurposing your content online and I know you’re aggregating content from elsewhere. But what about your original reporting? What about blogs by independent (and local) voices? What about commenting and participation from your consumers?

Indeed, is your digital platform positioned simply as a digital ad for your station? Simply a distribution point for content and marketing material for your over-the-air brand?

Or is it designed to be the hub for local people interested in your filter, your perspectives, and their own?

The goal is not to replicate HuffPo and shrink into its shadow. But nor is it to simply repurpose your content and promote your brand.

The goal is to leverage your brand in a fresh way and delight and engage your tribe by allowing that tribe to play together in the sandbox of your brand.
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Phase 2 of digital radio ads goes live

Phase 2 of digital radio ads goes live | Radio 2.0 (En & Fr) | Scoop.it

Commercial radio ads and BBC trails are promoting the latest ‘If you love radio, let it live’.

The Digital Radio UK campaign is part of the industry drive to build consumer understanding of the benefits of digital radio and to build digital listening towards the Government target of 50%.
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Worldwide Radio Summit 2012 Presents: Monetizing Radio -- The Future ABC's Of Generating Revenue

Worldwide Radio Summit 2012 Presents: Monetizing Radio -- The Future ABC's Of Generating Revenue | Radio 2.0 (En & Fr) | Scoop.it
Creative thinkers in sales, management and programming who can drive revenues and increase profits are the true rainmakers -- and their personal currency skyrockets. Is this you?

 

Revenue is the fuel that drives radio's ability to deliver quality output on a consistent basis to its audience, compete against other broadcast mediums, retain the best on-air personalities, sustain the basic foundation of operations and ensure stakeholders remain committed to radio. A myriad of new revenue models are developing worldwide that are ensuring that radio does not rely on single lane revenue methods based around advertising.

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IMAGINE YOUR OWN DIGITAL #RADIO...

IMAGINE YOUR OWN DIGITAL #RADIO... | Radio 2.0 (En & Fr) | Scoop.it

Hundreds of young Swiss students created their own Radio shape based on the Digital Radio Kit developped for the Radiowerkstatt workshop and contest.

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Why radio advertisers are shifting dollars to Pandora ?

Why radio advertisers are shifting dollars to Pandora ? | Radio 2.0 (En & Fr) | Scoop.it
Last week, Radio Ink posted an audio interview with the owner of a New Jersey car dealership, William Feinstein of Planet Honda, who has shifted his dollars out of radio and over to Pandora. Now I know what you’re thinking – another pro-Pandora/radio sucks blog post. But no, that’s not what this is about. I urge you to spend a few minutes, listen to the interview (linked above), and then consider what he’s really saying about radio and Pandora – and selling cars.

The essence of Feinstein’s complaints about radio focus on how he has been treated by reps over the years – in contrast to the service he’s receiving from Pandora.

> He needs metrics that matter.

> He needs to know the truth about both radio’s and Pandora’s strengths and weaknesses.

> He needs to be reminded of radio’s primary strengths and assets in terms that benefit his business.

> He needs to know that radio has a stake in his company’s success.

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IPAD. Discover the first B2C media of AFP with Radio France

IPAD. Discover the first B2C media of AFP with Radio France | Radio 2.0 (En & Fr) | Scoop.it
it is the first B2C media from AFP in partnership with Radio France. An iPad application, both personalized and innovative, which combines the best of France Info, France Inter, France Culture and AFP on the presidential and legislative elections.

The application, France 2012, relies on Trendsboard technology, a semantic algorithm that analyzes and prioritizes the real-time content of Radio France and AFP based on the conversations shared over the Internet.

With this technology, the user can control his information through three filters (political and campaign issues, candidates, and soon geolocation), just as in a video game. It presents the best content of these two major media groups - text, photos, audio and video - in a format each user can personalize in his or her own way. 

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Vegas conference jam-packed with insightful discussions, new research, new ideas | RAIN: Radio And Internet Newsletter

Vegas conference jam-packed with insightful discussions, new research, new ideas | RAIN: Radio And Internet Newsletter | Radio 2.0 (En & Fr) | Scoop.it

RAIN Summit West 2012 this past Sunday was a whirlwind of a day, packed to the brim with new research, fascinating discussions and more than a few thought-provoking ideas. It was without a doubt our biggest and best conference yet: hundreds of people attended to hear from more than 50 speakers, 2 keynote presentations, 2 research presentations, 3 POVs (Points of View) and 7 panels.

Original article with list of links to articles covering the event.

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La Radio: Tradicional vs Online en España - Nuevo Estudio AIMC

La Radio: Tradicional vs Online en España - Nuevo Estudio AIMC | Radio 2.0 (En & Fr) | Scoop.it

Principales conclusiones del estudio “Radio: Tradicional vs Online (Radio On Off)”,
1. Un 15% de los internautas accede en el mismo día a Radio tradicional y a
Radio a través de Internet. Esta cifra se eleva al 47% si hablamos de los últimos
30 días.
2. El 17% del consumo de Radio entre los internautas se realiza de forma Online.
3. El dispositivo prioritario de acceso a la Radio en Internet es el ordenador
portátil, al que se dedica el 48% del tiempo, seguido del ordenador de
sobremesa con el 29% de los minutos. El teléfono móvil ya supone un 13% del
tiempo dedicado a escuchar Radio por internet y los tablets un 8%.
4. El hogar sigue siendo el centro de consumo de Radio incluso en la versión
Online: el 67% del tiempo de escucha por Internet se realiza en casa, el 25% en
el trabajo y 7% escucha “en movimiento”.
5. La escucha de Radio en diferido/Podscat solo supone un 4% del tiempo
dedicado a la Radio por Internet, siendo el resto consumo de Radio en directo.
6. Los que acceden a los dos tipos de Radio declaran mayoritariamente, 79%, que
escuchan la Radio tradicional el mismo tiempo que antes, por lo que el
consumo Online de Radio incrementa su tiempo total dedicado a escuchar
Radio. Para un 18% sí ha supuesto cierta reducción del consumo de Radio
tradicional.
7. Entre los que solo acceden a la Radio tradicional, un 10% lo achaca a que su
conexión es lenta, mientras que un 37% no ha accedido nunca y un 34% utiliza
otros dispositivos portátiles sin conexión a Internet.
8. El 79% de los que escuchan Radio a través de Internet ha escuchado alguna
emisora exclusiva de Internet en los últimos 30 días.

El informe de resultados del estudio aquí : http://bit.ly/MSLdlD

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Lancement de la RNT : La radio à l’aube d’une nouvelle ère | SNRL

Lancement de la RNT : La radio à l’aube d’une nouvelle ère | SNRL | Radio 2.0 (En & Fr) | Scoop.it
Malgré les pressions incessantes du Bureau de la Radio(1), les rapports contestés dont celui réalisé par Marc Tessier(2), et les nombreuses tentatives d’un gouvernement complice pour faire échouer ce dossier depuis 2009, nous sommes heureux de constater que l’arrivée de la RNT en France est enfin proche.
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Fred Jacobs on the Emotional Attractions to Radio

Fred Jacobs on the Emotional Attractions to Radio | Radio 2.0 (En & Fr) | Scoop.it

In this highlight from the Jacobs Media TechSurvey8 poll, Fred Jacobs summarizes the key ways broadcasters can tap into the emotional benefits of radio to improve the lives (and the listening) of its audiences

...

'Do what radio does really well that other guys

can't or won't do'

...

Read, watch or listen full article.

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Le podcast est incontournable pour les radios, mais pas rentable

Le podcast est incontournable pour les radios, mais pas rentable | Radio 2.0 (En & Fr) | Scoop.it

La radio de rattrapage, podcast, qui totalise 17 millions de téléchargements par mois en France, est devenu incontournable dans la stratégie web des stations, même si l'activité reste déficitaire."En tant que radio généraliste, le podcast nous permet de toucher un nouveau public tout en fidélisant notre public actuel qui ne peut pas forcément nous écouter tous les jours en FM", selon Marc Gonnet, directeur marketing d'Europe 1...

"Mais nos investissements sur le web ne se résument pas à faire en sorte que l'on puisse y retrouver nos émissions", précise Joël Ronez, directeur des nouveaux médias du groupe Radio France.

"On a la conviction que la radio doit se renouveler technologiquement pour garder une compétitivité face au web et aux mobiles, très utilisés par la jeune génération", explique-t-il...

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Les radios généralistes fidélisent plus leurs auditeurs que les musicales - Actus TV sur nouvelobs.com

Les radios généralistes fidélisent plus leurs auditeurs que les musicales - Actus TV sur nouvelobs.com | Radio 2.0 (En & Fr) | Scoop.it
L’auditeur zappe sur les stations musicales mais reste fidèle à sa radio généraliste. Selon une étude publiée jeudi par Médiamétrie, l’audience d’une généraliste comme France Inter est plus fidèle mais moins diversifiée que celle d’une station musicale comme NRJ. L’étude démontre également que les personnes écoutent plus la radio en voiture (77, 3%) qu’à leur domicile (74%) ou sur leur lieu de travail (17, 3%).
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Radio Intelligence - Do you Talk to your Listeners?

Radio Intelligence - Do you Talk to your Listeners? | Radio 2.0 (En & Fr) | Scoop.it
“Will you talk to me?”

I mean, one-on-one?

...

As a practitioner of consumer research, I’m not foolish enough to believe that one conversation with one listener represents a fact, but it does represent a story. And the sum total of all listener behavior is the sum total of those stories. So if you don’t start asking for stories, you’ll never understand why people do what they do, and God knows the ratings will never tell you...

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Radio Intelligence - What “Local” REALLY Means (and it’s not what you think)

Radio Intelligence - What “Local” REALLY Means (and it’s not what you think) | Radio 2.0 (En & Fr) | Scoop.it
It’s a constant refrain in the radio industry. It’s usually expressed as one of our key advantages relative to media and advertising options which are not “local” and not active in the local community.
What what does “local” mean – really?
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Radio, Should You Register Your Listeners Online?

Radio, Should You Register Your Listeners Online? | Radio 2.0 (En & Fr) | Scoop.it
Registration of consumers on radio’s web platforms is a hot topic at this week’s NAB.

In this video I lay out some of the key arguments as to why broadcasters should absolutely positively require registration in exchange for value (and yes, those last four words are key).

We are in a world of registration. Are you ready, able, and worthy to be part of it?

 

Watch the original video here : http://www.markramseymedia.com/2012/04/radio-should-you-register-your-listeners-online/

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Mobile Sites vs. Apps: The Coming Strategy Shift (Jakob Nielsen's Alertbox)

Mobile apps currently have better usability than mobile sites, but forthcoming changes will eventually make a mobile site the superior strategy.
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Jacobs Media Techsurvey8 Debuts Important New Data At Worldwide Radio Summit

Jacobs Media Techsurvey8 Debuts Important New Data At Worldwide Radio Summit | Radio 2.0 (En & Fr) | Scoop.it

The JACOBS MEDIA TECHSURVEY 8 -- an all-industry radio survey that measured how radio listeners from nearly 200 stations react to social platforms and digital technology across all major radio formats -- will debut, at noon on FRIDAY, APRIL 27th at at THE WORLDWIDE RADIO SUMMIT 2012

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BBC - BBC Internet Blog: BBC Mundo iPhone app

BBC - BBC Internet Blog: BBC Mundo iPhone app | Radio 2.0 (En & Fr) | Scoop.it

As well as the international social networks you can share articles via the popular Spanish network Menéame. You can also make the latest news stream ('Ultimas noticias') your default homepage in preference to the headlines ('Principales noticias'). On the BBC Mundo website as in much of Latin America the simple stream of the latest news is one of the most popular sections, so if you prefer to see this first you can now do so by clicking on the configuration ('Configurar') icon.

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Radio World: Radio Talks Digital Strategies

Radio World: Radio Talks Digital Strategies | Radio 2.0 (En & Fr) | Scoop.it
After more than a decade of radio streaming, many people still are wondering whether the phenomenon can actually provide real profits. The answer depends on whom you ask, according to Skip Pizzi, director of digital strategies at the NAB.
“There (is) a wide variety of business models that folks are using … particularly in the new media space, where people are still trying things out.”

As radio stations seeking to increase listenership strive to become ubiquitous, Pizzi encourages managers to experiment with online content, not just copy their on-air programming onto the Web.

 

While unfortunately there are no industry-wide figures on the profitability of streaming radio, the fourth quarter 2011 financial filing from Salem Communications provides an example worth mulling. Overall broadcast revenue at Salem increased 2.8 percent compared to the same period a year earlier, but the Internet revenue portion increased 37.1 percent. Internet operating income nearly doubled. (Salem owns or operates 96 stations; it calls itself the largest commercial U.S. radio broadcasting company that provides programming for audiences interested in Christian and conservative opinion radio content.)

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