Radio 2.0 (En & Fr)
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Radio 2.0 (En & Fr)
Fresh news about Radio 2.0  worldwide in preparation of coming webinars and conferences (English and French). Program and archives on www.rr20.fr #Multiplatform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Les Indés Radio, la RNT et les projets de Sud Radio par Jean-Eric Valli | Radiotraque

Les Indés Radio, la RNT et les projets de Sud Radio par Jean-Eric Valli | Radiotraque | Radio 2.0 (En & Fr) | Scoop.it

Quelques jours après le dépôt des candidatures au CSA pour la Radio numérique terrestre, Jean-Eric Valli, président du GIE Les Indés Radios, revient sur le périmètre du groupement et sur le modèle économique extrapolé autour de la RNT pour les radios indépendantes. Membre du Sirti, il donne son point de vue sans concession sur l’évolution de l’installation de la RNT en France. En tant que président de Sud Radio Groupe, il détaille enfin les perspectives de Sud Radio.

 

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"la Radio Online. Un fenómeno imparable" Desayuno Temático IAB con Audioemotion los 19 y 20 de Junio (Madrid & Bcn)

"la Radio Online. Un fenómeno imparable" Desayuno Temático IAB con Audioemotion los 19 y 20 de Junio (Madrid & Bcn) | Radio 2.0 (En & Fr) | Scoop.it

Audioemotion se enorgullece de invitarles al próximo Desayuno Temático co-organizado con la IAB en Barcelona y Madrid, los días 19 y 20 de Junio respectivamente.

Apuntarse aquí : http://www.iabspain.net/desayunos-tematicos/

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L'écoute des podcasts radio progresse : 8 podcasts sur 10 téléchargés sont écoutés | Médiamétrie

L'écoute des podcasts radio progresse : 8 podcasts sur 10 téléchargés sont écoutés | Médiamétrie | Radio 2.0 (En & Fr) | Scoop.it
Les auditeurs Radio montrent un intérêt croissant pour l’écoute de la radio « en rattrapage » via les podcasts, que ce soit par abonnement ou en téléchargement à l’unité : ils sont près de 8 sur 10 à écouter les podcasts téléchargés, contre 7 sur 10 il y a un an.
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Deezer, à la conquête de l’Amérique Latine

Deezer, à la conquête de l’Amérique Latine | Radio 2.0 (En & Fr) | Scoop.it

Deezer poursuit son développement à l’international. Le service français de streaming musical, vient, en effet, d’annoncer son lancement dans 35 pays en Amérique Latine. On notera, toutefois, que le Brésil, qui possède une forte population d’internautes, n’est pas concerné pour le moment par l’arrivée de Deezer...

A l’instar du modèle français, Deezer proposera sur ses nouveaux marchés un panel de quatre offres différentes avec : un mode découverte (gratuit), un essai pour les offres Premium (gratuit pendant 15 jours), une formule Premium, commercialisée entre 3,49 $ et 4,25 $ selon les pays et un formule Premium +, disponible entre 6,99 $ et 8,49 $...

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"Séance Radio", la webradio pour les amoureux du 7ème art! | L'Atelier: Disruptive innovation

"Séance Radio", la webradio pour les amoureux du 7ème art! | L'Atelier: Disruptive innovation | Radio 2.0 (En & Fr) | Scoop.it
BNP Paribas propose aux mordus de cinéma sa webradio, entièrement consacrée à cet art à travers des chroniques et la diffusion des bandes originales. L'occasion de vivre ou revivre les émotions du grand écran!
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INFOGRAPHIC: The Camera Ready Journalist

INFOGRAPHIC: The Camera Ready Journalist | Radio 2.0 (En & Fr) | Scoop.it
Today is all about debuting some of the goodies that my team has been working on in anticipation of the Camera Ready release. Earlier today we debuted the special edition eBook cover for those who pledge $25 and above.
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TDF se renforce dans la diffusion des médias en ligne

TDF se renforce dans la diffusion des médias en ligne | Radio 2.0 (En & Fr) | Scoop.it
Le télédiffuseur rachète Yacast Media. Cette start-up a créé son propre réseau de serveurs pour optimiser la diffusion sur le Web des chaînes de télévision et des radios. Elle a la même clientèle et fournit le même service que TDF.
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Radio In Transition: A Q&A With Clear Channel's John Hogan Ahead of Billboard Country Summit | Billboard.biz

Radio In Transition: A Q&A With Clear Channel's John Hogan Ahead of Billboard Country Summit | Billboard.biz | Radio 2.0 (En & Fr) | Scoop.it

One of the most important segments of the Billboard Country Music Summit June 4-5 in Nashville will be the closing radio block...

Bob Pittman, widely recognized as the founder of MTV, became Clear Channel CEO last fall and has taken steps to better synchronize the heritage medium with its newer digital properties, including iHeartRadio and an artist integration program that places content on multiple platforms...

What doesn't get reported and what hasn't been talked about is the significant investment we're making to build for the future and to make sure that our brand can be heard on a variety of different distribution platforms and that they're as robust and compelling and resonant as they can be...

Look at the newspaper business. They didn't change. They didn't evolve. They didn't hire people for their digital business. They're gone, for all intents and purposes. I think that radio has been at an influxion point, and those that don't grasp the opportunity as we have run a real risk of becoming irrelevant.

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Musique : Beluga voudrait faire du caviar avec les données de Grooveshark- Ecrans

Musique : Beluga voudrait faire du caviar avec les données de Grooveshark- Ecrans | Radio 2.0 (En & Fr) | Scoop.it
Dans son nouveau site, le service de streaming musical Grooveshark permet de visualiser de nombreuses données sur ses utilisateurs. Imparfait, mais inscrit dans la quête actuelle aux big datas.

Via Simon Decreuze
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Social Works for Building Music Audiences | Radio-Info.com

Social Works for Building Music Audiences | Radio-Info.com | Radio 2.0 (En & Fr) | Scoop.it
Ironically, in a week where General Motors decided to make a bold statement against the power of Facebook advertising by pulling all social marketing, new data shows that social is responsible for Spotify’s latest success. Since launching in the U.S., integration with Facebook has been a key part of Spotify’s strategy to expand the reach of its appeal to potential premium users.
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EASY VOYAGE teste un dispositif de campagnes sur la radio en ligne avec Radionomy

Afin de développer la visibilité et l'audience de son site, Easy Voyage a confié à Radionomy la stratégie de ses campagnes de radios digitales, de la création des spots audio à la diffusion de la campagne sur le bouquet de radios Radionomy avec un ciblage d'audience précis.

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Digital Audio Usage Trends: A Highly Engaged Listenership | White-Paper Targetspot

KEY FINDINGS
Digital Audio listeners are heavy content consumers overall, and spend significant time listening to Internet Radio.
Digital Audio usage is synergistic with Broadcast Radio while representing a highly engaging platform on its own.
Advertisers can increase their impact by placing campaigns on both Internet Radio and Broadcast Radio, and by using
multiple Internet Radio stations.

 

At the start of 2011, Digital Audio use has reached critical mass, reaching 39% of U.S. broadband households.


New research from TargetSpot offers important insights into Digital Audio usage trends and behavior. The findings reinforce the conclusion that Internet Radio is an attractive medium for listeners and a powerful vehicle for advertisers.
TargetSpot’s Digital Audio Usage Trends: A Highly Engaged Listenership evaluates the following elements of Internet
Radio listenership:
• Digital Audio (Internet Radio) includes both online-only Radio stations and Broadcast Radio stations streamed on a computer, mobile/smartphone or tablet device.
• Digital Audio attracts an audience that generates
significant amounts of tune-in time each day.
• Digital Audio usage is additive, not substitutive, to
Broadcast Radio use.
• Digital Audio listeners interact with the medium,
frequently checking their media players for song
titles or names of artists.
• Digital Audio listeners typically listen to multiple
stations daily.
• The strong connection to content enhances
engagement with advertising: 52% of Digital Audio
listeners recall hearing or seeing an Internet Radio
ad and 40% of those report responding to an ad.
• Ad exposure across multiple Internet Radio
stations increases response rates by 2 to 3x
compared to response rate to an ad from a single
Internet Radio destination.

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Scale: It’s Easier to Have than to Get

Scale:  It’s Easier to Have than to Get | Radio 2.0 (En & Fr) | Scoop.it
Radio has scale. And to the degree that radio has the kind of content that makes one station – or the radio medium itself – unique from any other station or medium, scale amplifies the value of that content. And the only thing harder than creating great content is creating great content that scales.

 

Read the full article hre : http://www.markramseymedia.com/2012/05/scale-its-easier-to-have-than-to-get/

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IP France s’allie à Go Shop pour prolonger les campagnes radio sur SMS - Offremedia

IP France s’allie à Go Shop pour prolonger les campagnes radio sur SMS - Offremedia | Radio 2.0 (En & Fr) | Scoop.it
IP France a adopté la solution Go Shop fondée par Bertrand Jonquois (voir archive) pour lancer une offre permettant d’amplifier les prises de paroles radio et de susciter l’achat en point de vente.
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Listener online engagement with BBC Radio programming

This is a study of the online behaviours and cultures of listeners and fans of BBC radio but it consists of
four distinct yet connected case studies.

How fans of BBC Radio use the internet to interact around programmes; potentially extending and enhancing their experience of the medium.

 

What benefit and value do the fans derive from this behaviour and should we, the BBC, do more or less to support it? Does it make the fans love the programme more? Will fan activities get taken up by other listeners (i.e. those who don't self-identify as fans). Do fans spread the word and make the programme more popular? How can fans affect what programmes are made or how the story goes? What benefits are there for the programme makers? And what happens when programme makers try to stop these fan behaviours?


The areas of radio studies and fan studies are both well-developed, however radio audiences have been
generally under-researched and there has been very little work at the intersection of these two areas that is radio fan studies. We think that by applying theories of fan cultures and active audiences to radio we have contributed a significant body of research.

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Radio News Conference 2012 : democracy, quality and depth of reporting

Radio News Conference 2012 : democracy, quality and depth of reporting | Radio 2.0 (En & Fr) | Scoop.it

See http://rnews.ebu.ch/events/120614_rNews2012.php#registration a full conference agenda and registration details

For its 2012 edition, to be held at the kind invitation of Czech Radio in the Czech capital Prague, the Radio News Conference addresses the role of public service journalists in today's world of ubiquitous media, focusing on democracy, quality and depth of reporting


Via radiomike
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AdsRadios : 1ère régie radio 2.0 en France ! Rejoignez-nous!

AdsRadios : 1ère régie radio 2.0 en France ! Rejoignez-nous! | Radio 2.0 (En & Fr) | Scoop.it

AdsRadios : 1ère régie radio 2.0 en France!


Via Arnaud Beaussier
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Master Class: How To Turn Your Podcast Into A Media Network

Master Class: How To Turn Your Podcast Into A Media Network | Radio 2.0 (En & Fr) | Scoop.it
Many podcasters claim to be pioneers. Ricky Gervais, for instance, is widely considered one of the godfathers of the medium, having launched The Ricky Gervais Show as a podcast back in 2005.
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TechCrunch | Ultra-Targeted Advertising: Man Uses Pandora For Marriage Proposal

TechCrunch | Ultra-Targeted Advertising: Man Uses Pandora For Marriage Proposal | Radio 2.0 (En & Fr) | Scoop.it
When I was younger, my parents liked to listen to the big soft rock stations in Los Angeles. Once in a while, the sappy love songs would be interrupted by an emotional song dedication from a boy/girlfriend to their significant other.
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One-fifth of ad spending in Europe now online, says IAB | RAIN

One-fifth of ad spending in Europe now online, says IAB | RAIN | Radio 2.0 (En & Fr) | Scoop.it

A new report shows Europe's online ad market totaled nearly €21 billion last year, as the online segment now gets 20% of the total ad spend on the continent.

This in light of Europe's current economic malaise. Online ad spending grew 14.5% in 2011 over 2010, while the total ad market minus online grew less than 1%.

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RAB launches an app to hear radio ads

RAB launches an app to hear radio ads | Radio 2.0 (En & Fr) | Scoop.it
Want to hear radio adverts on your iPhone? There's an app for that.

Clare Bowen, Head of Creative Development at the RAB said: “From speaking to agencies, we’ve heard that good radio advertising is notoriously hard to track down. The LoveRadioAds app will put a vast range of radio ads directly into people’s hands. Since you can access it on your Smartphone, we believe it will be a really useful tool for teams working on radio briefs and also for media agencies and clients wanting to showcase their work and hear what other radio advertising is out there.”

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Radio Is An Emotional Attachment | MediaPost

Radio Is An Emotional Attachment | MediaPost | Radio 2.0 (En & Fr) | Scoop.it
According to Jacobs Media’s new study of core radio listeners, the high-tech revolution continues, but broadcast radio’s pathway to success may turn out to be more high-touch. The elements that often matter to audiences transcend gadgets and platforms.
Read more: http://www.mediapost.com/publications/article/175132/radio-is-an-emotional-attachment.html#ixzz1wjr80vcR
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Programming : News/Talk/Sports : TECHSURVEY8: An Interview with Jacobs Media President Fred Jacobs | Radio-Info.com

Do you know your audience? How are News/Talk listeners using radio and other media?

You may be surprised. Fred Jacobs, President of Jacobs Media, who is being honored this year with the Conclave's Rockwell Lifetime Achievement award for broadcasting, shares results from his company's Techsurvey8. More than 57,000 listeners participated, in 12 formats, including News/Talk. One of the essential findings, according to Jacobs is, “Radio needs to become more competitive in serving the first-thing-in-the-morning need.”

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Sarenza.com intègre la radio 2.0 dans sa campagne radio de mai avec AdsRadios | Offremedia

Sarenza.com intègre la radio 2.0 dans sa campagne radio de mai avec AdsRadios | Offremedia | Radio 2.0 (En & Fr) | Scoop.it
Habitué des campagnes radio, le site de e-commerce Sarenza.com a décidé d’élargir la couverture de ses spots en intégrant la radio 2.0 dans sa campagne «pré-été» diffusée en mai et qui propose entre autres de gagner «3 000 euros de chaussures».

En renfort de son dispositif FM, le chausseur en ligne a confié à la régie publicitaire AdsRadios la diffusion d’une campagne audio-display d’un mois sur «une dizaine de sites de radios en ligne et de plateformes de streaming» parmi lesquels Allomusic, RFI, MusicMe…

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Radio Advertising Drives Website Visits | Asia Media Journal

Radio Advertising Drives Website Visits | Asia Media Journal | Radio 2.0 (En & Fr) | Scoop.it

People are six times more likely to go to an advertiser's website if have heard their advertisement on radio, according to latest research by Colmar Brunton, and released today by Commercial Radio Australia.

The research shows that radio advertising has an immediate effect on people’s digital activity, with over three quarters of respondents or 78% of those exposed to advertising, visiting a website or Facebook page or searching for the brand online, within 24 hours.

Chief executive officer of Commercial Radio Australia, Joan Warner said the research shows the close connection between radio and online for advertisers.

The main findings of the independent research, commissioned by Commercial Radio Australia, are:

- people are, on average, six times more likely to visit a brand's website if they hear a radio ad with a digital call to action, than those not exposed to the radio ad

- radio advertising has an immediate effect. Over three quarters (78%) of those who heard the ads took some form of digital activity within 24 hours

- commercial radio generates significantly more visits to a web page if a digital call to action is included in a commercial

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