Many of you who didn’t make it the Jacobs Summit and Arbitron Client Conference last week have asked me how it went. Or worse, could I give you a quick summary of the high points.
We packed our “Radio 360°” 4-hour block with nine sessions. Suffice it to say, it moved very quickly. We programmed it with a “sine wave” mentality – and sure enough, it weaved through some very diverse speakers and topics in a very fast-paced way. From hot to cold, from commercial to public, from loud to soft, from veteran to rookie.