Until now, media companies have focused on getting audiences to watch shows “live” via a TV set, where the bulk of advertising dollars are.
But transmedia storytelling — which is defined as telling a story that extends across multiple media platforms (for television, it’s going beyond the on-air show) — has the ability to upend that. “Transmedia” is one of those hot buzz words du jour, with conferences, articles and trend reports devoted to it. Yet it’s not a new concept. Star Wars, The Matrix, Dr. Who and Pokeman all expanded beyond their core franchise decades ago — to games, books and alternative realities.