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Back To School: Hulu Serves More Than One Billion Video Ads In September

Back To School: Hulu Serves More Than One Billion Video Ads In September | Radio 2.0 (En & Fr) | Scoop.it
comScore’s online video stats for September are in, and in today’s non-news, Google Sites again ranks as the number one source of online video views.
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Radio 2.0 (En & Fr)
IV Rencontres Radio 2.0 Paris le 13 octobre 2014 à Radio France. Consultez toutes les archives sur www.rr20.fr et suivez l'actualité sur ce Scoopit (Francais + English) #Multiplaform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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New record of participation for Radio 2.0 Paris with +2.800 specialists On&Off - Replay Videos / Check Archives

New record of participation for Radio 2.0 Paris with +2.800 specialists On&Off - Replay Videos / Check Archives | Radio 2.0 (En & Fr) | Scoop.it

The 4th edition of Radio 2.0 Paris conferences tooks place at Radio France last 13th of September. 
It explored 'the new frontiers of Radio 2.0', beating records of participation with : 

2.423 unique listeners of the live stream 

350 professionnals present over the day at the Radio House

- 2.423 unique listeners of the live stream 

350 professionnals present over the day at the Radio House

Great level of participation

▪ 2nd Trendic Topic of the day on Twitter #TT

▪ 1.849 online votes for the Radio 2.0 Awards

▪ Few thousands of visits on the website

▪ 10 hours of online radio in binaural sound and Visual Radio

An extraordinary media coverage with more than 15 millions of impacts

▪ 7 media parters

▪ 67 journalists on place

▪ 66 mentions and articles

Exploring the new frontiers of Radio 2.04 main topics have been discussed:

▪ New Radio's skills and talents

▪ Latest innovation in audio distribution and listening

▪ Music prescription: Man vs Machine

▪ Latest innovation in online audioadvertising

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talkSPORT becomes official radio station for Liverpool FC

talkSPORT becomes official radio station for Liverpool FC | Radio 2.0 (En & Fr) | Scoop.it
talkSPORT becomes the official home of Liverpool FC matches in the Champions League.


Matthew Baxter, Chief Media Officer at Liverpool FC said: “Teaming up with a global sports radio station, like talkSPORT means that our fans get to follow all of our upcoming Champions League games in real time no matter where in the world they live. This season marks a big moment for the Club, as we return to the UEFA Champions League after a five year absence.”

talkSPORT is the world’s biggest sports radio station and is global audio partner of the Premier League. The station is an official broadcaster of the Barclays Premier League, FA Cup and the Capital One Cup. talkSPORT is available on 1089/1053AM, on digital radio, on mobile and online at talkSPORT.com


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Bob vous dit toute la vérité #WebRadioTV Itw par Broadcast Associés @ Satis 2014 [video]

Satis 2014 - Broadcast-associés - CCI Hauts-de-Seine - Le Club des Entreprises du Numérique et de l'Image


BTLV, la seule radio LIBRE et sans pub consacrée à la parapsychologie, aux OVNIS, aux Pyramides, à la santé, aux secrets d’États...www.bob-toutelaverite.fr

http://www.bob-toutelaverite.fr/


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Le SNRL ouvre ses bras aux webradios

Le SNRL ouvre ses bras aux webradios | Radio 2.0 (En & Fr) | Scoop.it
Emmanuel Boutterin, le président du SNRL (Syndicat National des Radios Libres), l'un des deux syndicats qui regroupe les radios associatives en France, a annoncé la semaine dernière, lors de son congrès annuel, que les webradios pourraient désormais rejoindre le SNRL.
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What’s Behind the Great Podcast Renaissance?

What’s Behind the Great Podcast Renaissance? | Radio 2.0 (En & Fr) | Scoop.it

Today, a very different problem exists: There are too many great podcasts to keep up with. There's "Serial," the true-crime drama hosted by "This American Life" producer Sarah Koenig. There's "99% Invisible," a design-themed podcast hosted by Roman Mars that has run several mega-successful Kickstarter campaigns. There's "StartUp," another product of the public-radio diaspora, which tells the episodic story of NPR veteran Alex Blumberg's attempt to create a podcasting business. Then there are the celebrities: Ice T, Snooki from Jersey Shore, Stone Cold Steve Austin — podcasters all. According to Edison Research, 39 million people listened to a podcast in the last month, the highest number on record.

What's happening? And why now? The word podcast is roughly ten years old, after all, and the "pod" to which it refers has been discontinuedStill, the genre seems more alive than ever. I spoke to the people behind several popular shows, and they agreed: We're in a golden age of podcasting.

"What’s weird about this moment right now is that, broadly, you’ve got this huge audience of radio listeners," Blumberg, the host of the "StartUp" podcast, told me. "Now that audio has moved to on-demand," he added, "people are really jumping in."


...


Another reason that podcasts may be growing is that the economics are compelling. Producing an average podcast costs far less than producing a TV show or a radio show (all you really need is a microphone or two, a copy of Audacity or some other editing software, and a cheap hosting service for the audio files themselves). And the advertising rates on a successful podcast are big enough to pay for the costs many times over. Several top podcasters told me that their CPM (the cost to an advertiser per thousand impressions, a standard ad-industry unit) was between $20 and $45. Compare that to a typical radio CPM (roughly $1 to $18) or network TV ($5 to $20) or even a regular old web ad ($1 to $20), and the podcast wins. Podcasts can charge higher ad rates because of the personal nature of the single-host format — as an advertiser, it's far better to have "Serial"'s Sarah Koenig reading your copy out loud than to burst in with a prepackaged ad that nobody will pay attention to.

But as I talked to podcasters, they told me that the biggest reason for the podcast renaissance has nothing to do with the podcasts themselves, or the advertisers funding them.

The secret to radio's success has always been the drive-time commuter. An estimated 44 percent of all radio listening takes place in the car, and that's the way the radio industry likes it. Car-based listeners are captive, they tune in for long stretches at a time, and they're valuable to advertisers. And drivers' dedication to the AM/FM spectrum has made radio a remarkably stable medium — even in 2013, according to the Pew Research Center and Nielsen Audio, 91 percent of Americans over age 12 listened to the radio on a weekly basis.

Now, though, cars are going online. Both Google and Apple have rolled out connected-car platforms (Android Auto and Apple CarPlay, respectively), and most new cars sold in the U.S. these days come with the ability to play smartphone audio over the car's speakers, either through Bluetooth connectivity or through a USB or auxiliary plug. One industry group, GMSA, estimates that 50 percent of all cars sold in 2015 will be internet-connected, and 100 percent by 2025.

Connected cars are a boon for the entire streaming audio industry, but they're especially exciting for podcast makers, whose shows are perfectly suited to in-car listening. Just as TV watchers can now choose Netflix or Amazon streams over surfing channels, radio listeners will soon have a bevy of on-demand options at their disposal.

Podcasts have also gotten help from software makers. Apple, whose iTunes provided the launching pad for most early podcasts, gave podcasts their own, non-deletable app on the latest version of its mobile operating system. And several slick third-party apps — Stitcher, Overcast, and Castro among them — have popped up with more robust functionality.

"With iTunes it was always a matter of plugging in your phone and syncing it," Mars said. "There’s still probably a couple steps too many for it to really be widespread, like TiVo. But I think it’s improved."

Combined with the macro trends of on-demand audio and connected cars, these tools have made it possible for people like Roman Mars and Alex Blumberg (whose podcasting start-up has raised more than $1 million to date) to make a living doing podcasts. And the advertisers who aren't paying attention to long-form audio storytelling might soon be convinced to give the genre another look.

"Radio has been saved the disruption that has happened to other media. It’s been frozen in time for 50 years," Blumberg said. "Now that everyone is walking around with a radio in their pocket at all times, and now that all cars are going to be connected, the form can flourish again."

It's actually about cars.


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Podcasting Will Explode, and 4 Other Predictions From Top Media Minds

Podcasting Will Explode, and 4 Other Predictions From Top Media Minds | Radio 2.0 (En & Fr) | Scoop.it
PODCASTING WILL EXPLODE.

“The coming explosion of podcasting,” Jacob Weisberg, chairman of The Slate Group, said flatly when asked about next big thing in the storytelling space. “The most intense connection and most intense engagement I’ve ever seen run any medium is around podcasting, because it combines the intimacy of the human voice with time-shift listening,” he said, referring to the recording and storage of audio, which offers listening flexibility—in sharp contrast to rigid radio schedules.

Podcasts in cars is a trend that could potentially catalyze the medium. One in five U.S. adults listens to podcast at least occasionally, and mobile podcasting in the car grew 10 percent from 2010 to 2012. As Weisberg noted, the average listener is listening to nine hours a month. “I’ve just never seen anything like it,” he said.

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'Serial' Podcast: Making Sense of a Media Phenom

'Serial' Podcast: Making Sense of a Media Phenom | Radio 2.0 (En & Fr) | Scoop.it

It’s happened. A podcast has achieved the status of a cultural phenomenon.

Where podcasting has largely either operated as a supplementary commentary on culture (from new films to dead authors to linguistics, and probably everything else) or an extension of talk radio (political or public radio-style podcasts), serving as the custodian of our connected watercooler conversations, This American Life’s Serial podcast has now found itself at the center of a cultural conversation and a thing to be witnessed on its own – the type of thing people make podcasts about.

Serial as a phenomenon can be largely credited to its inventive use of the medium – to tell a story over weeks like a must-see television show. And like the way we currently watch television, Serial has inspired a regular output of recapsconversations, fan theoriesthinkpieces, and parodies. Add the stakes inherent in the fact that Serial is one journalist’s episode-to-episode investigation of a complicated 15-year-old murder case, and what you have is the capacities of a storytelling platform transforming real life into accessible, compelling, perhaps exploitative drama.

But the way we’ve been making sense of Serial as a phenomenon says a great deal about how we relate to – and “elevate” – new media phenomena based on prior media phenomena.





Read more at Film School Rejects: http://filmschoolrejects.com/features/serial-podcast-as-media-phenomenon.php#ixzz3JW50A1s1

Read more at http://filmschoolrejects.com/features/serial-podcast-as-media-phenomenon.php#MdGJPAvMwGSZ4YzX.99

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La #RadioFilmée / Raisons et mécanisme selon Laurent Nuytens dir exploitation antenne d'Europe1 | CSA

La #RadioFilmée / Raisons et mécanisme selon Laurent Nuytens dir exploitation antenne d'Europe1 | CSA | Radio 2.0 (En & Fr) | Scoop.it

Une nouvelle pratique s'est développée depuis plusieurs années : l'enregistrement vidéo des émissions de radio. Quels en sont les raisons et le mécanisme ?

La radio reste le média du son par excellence. Toutefois, la pratique s'est répandue, depuis plusieurs années, de filmer le studio lors de l'enregistrement de certaines émissions de radio. La vidéo est alors mise en ligne en direct (en streaming) sur le site internet de la station et/ou insérée dans un catalogue de vidéos de façon à être consultable après la diffusion à l'antenne. Il arrive également que des extraits d'une vidéo soient repris par des chaînes de télévision, par exemple lorsqu'une personnalité politique a fait une déclaration notable au cours de l'émission.

Laurent Nuytens, directeur de l'exploitation antenne d'Europe 1, explique dans cette vidéo les raisons pour lesquelles les stations ont été amenées à filmer des émissions, les moyens humains et les techniques qui sont nécessaires, et comment se fabrique la radio filmée. 

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After Uber, Spotify To Take Car Strategy Up Another Gear With BMW Deal

After Uber, Spotify To Take Car Strategy Up Another Gear With BMW Deal | Radio 2.0 (En & Fr) | Scoop.it

Today Uber CEO Travis Kalanick and Spotify CEO Daniel Ek formally confirmed a partnership that will let passengers activate and listen to their Spotify music when they get into Uber cars, but it turns out that this is just part one of two car-related announcements Spotify has planned for this week. Tomorrow, it’s announcing an integration in BMW’s connected car platform.

“Instead of doing car integrations, we thought about next generation…This is a way for us to reach a younger, a more millennial audience,” Ek had said on the call.

The BMW deal will be the third integration of its kind for Spotify, which inked its first car integration in 2013 with Ford and then quickly expanded that with a second deal with Volvo. It’s also integrated into the Apple Car Play service. BMW is the world’s 10th-biggest car maker globally but it’s also a key partnership because of its combination of iconic and high-end brands, which include BMW itself but also Rolls-Royce and Mini.


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Skyrock rejoint l’offre radio digitale de TargetSpot | LaLettrePro

Skyrock rejoint l’offre radio digitale de TargetSpot | LaLettrePro | Radio 2.0 (En & Fr) | Scoop.it

Radio leader de la Nouvelle Génération depuis près de 20 ans, Skyrock a très tôt pris le virage de la radio sur IP, en phase avec les usages de ses auditeurs. C’est pour cette raison que nous avons choisi TargetSpot, un précurseur de la publicité audio digitale, devenu leader sur son marché, pour valoriser et monétiser notre audience" a indiqué Florence de Préville, directrice générale de Skyrock Régie.


La régie TargetSpot se chargera désormais de la commercialisation des espaces publicitaires audio digitaux de la mythique radio Skyrock. Grâce à ce partenariat, TargetSpot répond aux besoins de Skyrock en lui proposant "une solution digitale radio sur-mesure et adaptée à ses besoins".

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Why Music Streaming Is Still In A Period Of Acceleration

Why Music Streaming Is Still In A Period Of Acceleration | Radio 2.0 (En & Fr) | Scoop.it

High-profile tussles with Taylor Swift aside, Spotify’s latest paid subscriber numbers are just the latest stats suggesting the music streaming model is here to stay. While the dispute between Swift and usually media-shy Spotify CEO Daniel Ek does highlight there’s still work to be done before artists are happy, consumers have spoken and it looks like there's no going back.

That was the consensus on the music panel at the NOAH conference in London last week at least, with Credit Suisse analyst Omar Sheikh saying the music-streaming space is still in a period of acceleration and will be for some time yet. With total number of paying subscribers to streaming services now standing at an estimated 22bn globally, he says when Apple’s big push on Beats comes, the service will ramp up the acceleration in paying subscribers even more.

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Promotion d'une appli mobile : ASO, social media, campagnes marketing…

Dans l’océan des applications disponibles sur les stores, émerger est indispensable au succès, mais y arriver est un véritable challenge. Comment mettre en place un plan marketing mobile en utilisant au mieux les leviers gratuits et les leviers payants ? Réponse dans cette présentation donnée lors des AppDays 2014
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La carte de visite musicale - Offremedia

La carte de visite musicale - Offremedia | Radio 2.0 (En & Fr) | Scoop.it
MuzZone est un magasin russe d’instruments de musiques. Pour le promouvoir avec un budget minimal, l’agence a proposé une idée originale : adapter la carte de visite au domaine, en en faisant le meilleur moyen de se rappeler du magasin, en créant une carte de visite musicale. Grâce à un marquage spécifique, les cartes produisent certaines notes. Ainsi, en suivant les instructions, vous pouvez jouer une mélodie. Distribuées lors d’événements musicaux, aux clients, aux visiteurs et aux musiciens, ces cartes de visite originales ont contribué à développer la notoriété de MuzZone.
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Deezer accélère sur la publicité vidéo programmatique immersive avec Massmotionmedia - Offremedia

Deezer accélère sur la publicité vidéo programmatique immersive avec Massmotionmedia - Offremedia | Radio 2.0 (En & Fr) | Scoop.it
Le nouveau format «Immersive» de Deezer est un interstitiel vidéo qui s'intègre entre deux titres d'une playlist, ou en cours de lecture du «Flow» (flux de recommandations musicales). «Nos utilisateurs gratuits sont nos futurs abonnés, précise Tristan Rachline, Directeur de la régie Deezer Media. Monétiser notre espace est crucial, mais cela ne peut pas se faire au détriment de l'audience. Le format Immersive développé en coopération avec Massmotionmedia combine une surface vidéo HD à une intégration quasi native au sein de notre site.»
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Quelle musique allons-nous consommer ? Influencia

Quelle musique allons-nous consommer ? Influencia | Radio 2.0 (En & Fr) | Scoop.it
Influencia - Prise dans la boucle des nouvelles technologies et de l'expérience digitale qu'en ont les consommateurs, l'industrie musicale compose actuellement une nouvelle partition économique. Marques et pubs sauront-elles s'y accorder ? Attention aux larsens pour certains.


La musique n’est pas faite pour être écoutée sur Internet ? Ce postulat anachronique, Coldplay,Radiohead et les Black Keys en font le socle de leur combat très médiatique contre le numérique.Télérama parle d’une « nage à contre-streaming », INfluencia userait plutôt de l’adjectif « rétrograde » pour définir cette bataille d’arrière-garde, mais compréhensible. Les chiffres sont là, narquois et chafouins. Gravée dans le marbre, la tendance qu’ils démontrent dessine le futur de la musique, une industrie en transition liée aux innovations et aux usages de demain.


Via Christian Menez
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France Culture : 7.5 millions de podcasts téléchargés

France Culture : 7.5 millions de podcasts téléchargés | Radio 2.0 (En & Fr) | Scoop.it
Depuis quelques mois, Médiamétrie ne publie plus les études qui calculent le nombre de podcasts téléchargés chaque mois. Comme elles ne veulent pas favoriser les podcasts par rapport au streaming, les "grandes radios" ne veulent plus que ces chiffres soient publiés. Mais cela n'empêche pas certaines stations de publier leurs résultats. Surtout si ces derniers sont bons...


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Thierry POT's curator insight, November 26, 2:43 PM

Les contenus dé-linéarisés ont la côte !

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Arte Radio enfile les gants de boxe : immersion sonore en son binaural | Telerama

Arte Radio enfile les gants de boxe : immersion sonore en son binaural | Telerama | Radio 2.0 (En & Fr) | Scoop.it
Grimper sur le ring, ressentir les coups, vivre un K.O... Le journaliste Alexandre Mognol transporte l’auditeur au cœur d’un combat de boxe thaï, en interrogeant le champion Jean-Charles Skarbowsky à l’aide d’un micro binaural...

Passer trois minutes dans la tête d'un boxeur : c'est ce que propose Alexandre Mognol avec Dans les gants,un documentaire diffusé par Arte radio. Il y interroge le champion du monde de boxe thaï Jean-Charles Skarbowsky, lors de l'entrainement d'un de ses élèves. Une immersion sonore en relief avec une perception du réel rarement égalée grâce au son binaural. Accrochez-vous, Arte Radio vous fait monter sur le ring !

http://www.telerama.fr/radio/arte-radio-enfile-les-gants-de-boxe,119493.php


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Spotify devient rentable en France

Spotify devient rentable en France | Radio 2.0 (En & Fr) | Scoop.it
Le service suédois de musique par abonnement a dégagé ses premiers bénéfices en 2013 dans l'Hexagone. En croissance de plus de 66%, Spotify pèse pour plus d'un tiers du marché français du streaming


La musique paie pour Spotify. Le service de streaming musical est devenu rentable en France sur son dernier exercice. La société d'origine suédoise a enregistré une progression de son chiffre d'affaires de plus de 66% en un an pour atteindre les 18,75 millions d'euros. Grâce à cette croissance, Spotify a dégagé un bénéfice net de 311.426 euros en 2013
En savoir plus sur http://lexpansion.lexpress.fr/high-tech/spotify-devient-rentable-en-france_1623493.html#0BHxaYJPxl1A0IvB.99

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Radio gaga: Is podcast binge listening replacing TV?

Radio gaga: Is podcast binge listening replacing TV? | Radio 2.0 (En & Fr) | Scoop.it
If you happened to find yourself on Twitter yesterday morning you might well have read an unusually high number of agitated tweets, all asking the same thing: “Does anyone know when the next episode of Serial will arrive?”

For those not yet in the know, Serial is a highly addictive weekly podcast from the people behind US radio institution This American Life. Revolving around the 1999 murder of school student Hae Min Lee in Baltimore, Maryland, and the conviction of her ex-boyfriend Adnan Syed, Serial sifts through the evidence surrounding the case, unearthing discrepancies, talking to key witnesses and looking at whether Syed is, as he continues to claim, innocent.


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NRJ sur les mobiles en son ultra haute définition | LaLettrePro

NRJ sur les mobiles en son ultra haute définition | LaLettrePro | Radio 2.0 (En & Fr) | Scoop.it
NRJ, première marque radio de France sur les mobiles, poursuit sa stratégie d’accompagnement des auditeurs en mobilité et prouve une fois de plus son savoir-faire et son leadership sur le marché : la station diffuse son programme NRJ Premium sur mobiles en Audio Ultra HD, le plus haut débit existant sur le marché, compatibles iOS iPhone et iPad et disponible sur l’App Store d’Apple.
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Hidden In Spotify’s App Code Alongside Uber, Plans To Launch Podcasts And Something ‘Magic’

Hidden In Spotify’s App Code Alongside Uber, Plans To Launch Podcasts And Something ‘Magic’ | Radio 2.0 (En & Fr) | Scoop.it

Spotify’s upcoming integration with Uber — getting announced formally today — is not the only development the music streaming service has planned to grow its business. The company has plans for a podcasting service as well as an as-yet undetermined feature that is currently set up under the name “Magic.”

The features, uncovered in a developer build of the app, sit alongside code that also shows the Spotify end of the Uber integration. On Friday, we revealed the Uber side of the Spotify service — which will let users stream their Spotify music as they come into an Uber car.

Update with Spotify’s response: “We’ve had spoken word content in our catalogue for quite a while now, highlighted in the ‘Word’ section within Browse,” a spokesperson says. “In order to keep improving Spotify, we are always testing new things to our different platforms and to various user groups. We don’t have any more information to share right now – but as soon as we do, we’ll let you know!”

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La radio d'entreprise, un nouveau mode de communication interne [podcast] France Info

La radio d'entreprise, un nouveau mode de communication interne [podcast] France Info | Radio 2.0 (En & Fr) | Scoop.it

On écoute de plus en plus la radio dans les entreprises. La radio, un nouveau mode de communication interne à destination des salariés


Elle vient le plus souvent s’ajouter aux différents médias qui s’adressent aux salariés. L’écrit pour analyser un dossier lourd, la vidéo pour mettre en valeur une réalisation, le web pour stocker des données et la radio pour tout ce qui doit aller vite, tout ce qui est important, et tout ce qui peut s’incarner.

Airbus et le ministère de la Défense ont choisi par exemple la radio pour diffuser leurs offres d’emploi en interne, et même à destination du grand public. Quand c’est un chef de service qui parle du poste à pourvoir, c’est plus vivant, et on peut même écouter le témoignage de salariés qui exercent le métier, dans l’endroit en question. Le Ba-ba de la radio, dont l’efficacité n’a pas échappé aux communicants de l’entreprise.


Grâce notamment aux nouvelles technologies. Désormais, les salariés peuvent écouter des programmes courts sur leur smartphones ou leur tablette, dans les transports, au bureau, ou même chez eux, en France ou à l’étranger. Gros avantage par rapport à l’écrit ou à la vidéo : on peut faire autre chose pendant qu’on écoute la radio.

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Pauline et Inès's curator insight, November 19, 3:42 AM

La radio d'entreprise est de plus en plus utilisée en communication interne.

 

Elle vient souvent compléter un dispositif déjà existant : l’écrit pour analyser un dossier lourd, la vidéo pour mettre en valeur une réalisation, le web pour stocker des données et la radio pour tout ce qui doit aller vite, tout ce qui est important, et tout ce qui peut s’incarner.

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Radioline permet à Android d’intégrer la radio | LaLettrePro

Radioline permet à Android d’intégrer la radio | LaLettrePro | Radio 2.0 (En & Fr) | Scoop.it
Radioline, leader de l’agrégation en Europe, annonce que les développeurs Android pourront désormais inclure la radio dans leurs applications. Pour la première fois au monde, cette annonce de Radioline marque l’arrivée sur le marché du premier agrégateur de radio qui permettra aux développeurs Android d'inclure la radio dans le cadre de leur contenu.
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What Does Your Brand Sound Like?

What Does Your Brand Sound Like? | Radio 2.0 (En & Fr) | Scoop.it

Only five of the world's top 10 brands have sonic strategies.

Just what is a sonic strategy? Joel Beckerman defines it as a "comprehensive blueprint" for all the aural aspects of a brand's identity: how the interior of its stores sound, what sounds its products make and what kinds of music its ads should use.

"Brands that have a sonic strategy are ones that are really thinking about how we can use music and sound to connect with people," said Mr. Beckerman, founder of Man Made Music and co-author of the recently released "The Sonic Boom: How Sound Transforms the Way We Think, Feel and Buy."

"The brands that don't do that tend to be either kind of schizophrenic or they'll do things that are completely wrong-headed."

For the past couple decades, Mr. Beckerman has made himself a student of how music and sound have the ability to create a brand experience for customers, and he's put his knowledge to work for some of the world's biggest brands. He's the man behind AT&T's sonic logo; he composed the theme music for Univision and he created some original music for the broadcast of Super Bowl XLVI.

A sonic hit can mean so much. Take Intel's four-note sonic logo, which customers can recognize on four different continents. But striking the wrong note, Mr. Beckerman said, can have very real consequences. "Sound either makes you love or hate brands," he said. "There's no middle ground.


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Et si Apple achetait SoundCloud ?

Et si Apple achetait SoundCloud ? | Radio 2.0 (En & Fr) | Scoop.it

SoundCloud est devenu au fil du temps une plateforme de distribution et de publication de musique qui compte dans l'industrie, avec plus de 250 millions d'utilisateurs et des milliers d'artistes qui y partagent leurs créations en toute liberté. Eric Whalforss, le cofondateur du service, a dressé pour le Financial Times le bilan de cette expérience qui a pris racine entre Stockholm et Berlin, où la start-up s'est définitivement installée en août 2007. On y apprend que SoundCloud, grâce à sa nature plus libre et indépendante que les Spotify, Deezer et consorts, est beaucoup moins dépendant des licences des maisons de disques.

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Google, Spotify, & Pandora bet a computer could generate a better playlist than you can

Google, Spotify, & Pandora bet a computer could generate a better playlist than you can | Radio 2.0 (En & Fr) | Scoop.it

Google, Pandora, and Spotify haven’t exactly advertised it, but they are all working on using a type of artificial intelligence called “deep learning” to make a better music playlist for you.

All three have recently hired deep learning experts. This branch of A.I. involves training systems called “artificial neural networks” with terabytes of information derived from images, text, and other inputs. It then presents the systems with new information and receives inferences about it in response. Companies including Google, Baidu, and others have put deep learning to work for all sorts of purposes — advertising, speech recognition, image recognition, evendata center optimization. A startup even intends to use deep learning to recognize patterns in medical images.

Now these companies are turning to music. A neural network for a music-streaming service could recognize patterns like chord progressions in music without needing music experts to direct machines to look for them. Then it could introduce a listener to a song, album, or artist in accord with their preferences.

Putting these complex systems into production won’t necessarily happen overnight. But look out: Once in place, deep learning could be the kind of technology that inspires listeners to stick around music-streaming services for years to come.

“It’s a really exciting area, and certainly, it’s of high interest to Pandora,” Pandora senior scientist Erik Schmidt told VentureBeat in an interview.

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