People are spending less time watching scheduled broadcast TV and more time watching streamed and on-demand TV online according to a new study from Ericsson.
Ericsson’s TV & Video Consumer Trend Report 2011 shows that 84% of respondents watched broadcast TV at least once a week, compared with 88% of respondents in last year’s study. By contrast, 33% watched online content at least once a week, up from 30% a year earlier.
Meanwhile, people said the most popular features of their TV service were the quality of the video, no commercials, a wireless home and personalised services. Respondents said they would be most willing to pay for “movie releases direct to the TV.
Ednote: I stronly believe that it requires a serious reaction from broadcasters, as the on-demand wave is coming:
- Push VOD for quality movie that people will pay
- OTT for niche content & catch-up TV
Via Claude Seyrat