SoundCloud, the music streaming service that’s trying to negotiate deals with the big music labels, may have made that task a bit easier: It has hired one of the label’s key executives.
The Berlin-based company has hired Stephen Bryan, who until yesterday was heading up digital business at Warner Music Group — and negotiating with SoundCloud.
Warner is one of the three big labels talking to SoundCloud about a deal that would give the service some rights to play its catalog, in exchange for revenue-sharing and an equity stake.
Bryan, who has worked at Warner for close to two decades, will head up biz dev and strategy for SoundCloud, which raised $60 million near the end of last year.
SoundCloud has been positioning itself as a sort of “YouTube for audio” and lets users post and share music files. In theory, it’s not supposed to be a platform for copyrighted music, though lots of music acts and their labels have already been using the company as a marketing platform.