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This is how Pandora has Changed Audio Advertising . Itw Doug Sterne VP Audio Sales | Mark Ramsey

This is how Pandora has Changed Audio Advertising . Itw Doug Sterne VP Audio Sales | Mark Ramsey | Radio 2.0 (En & Fr) | Scoop.it

Pandora is changing more than the way folks consume radio – it’s changing the way agencies view audio advertising.

This was at the center of my conversation with Pandora VP Audio Sales Doug Sterne at thehivio audio future festival in San Diego in June, 2014.

Among the questions Doug answers:

  • What impact has online radio in general — and Pandora in particular — had on audio as a force among agencies?
  • For online radio, audio is more than just audio. What creative opportunities has online radio opened up for agencies and their clients?
  • Mobile is obviously the direction all technology is headed in. What are the advantages of online radio in that space?
  • Targeting — How does targeting continue to evolve, and how does that contribute to monetization?
  • How does Pandora keep registration information up to date?
  • What is the level of acceptance for online radio as an alternative to traditional radio for the advertisers you speak to?
  • What does the advertising market want in terms of measurement?
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Radio 2.0 (En & Fr)
Fresh news about Radio 2.0  worldwide in preparation of coming webinars and conferences (English and French). Program and archives on www.rr20.fr #Multiplatform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Comportements et mesure de l'écoute en ligne à l'heure des 3 écrans [étude] Mediametrie au Radio 2.0 2017

Comportement et mesure de l ecoute en ligne a l'heure des 3 ecrans mediametrie radio 2.0 2017
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Prisma Media s’associe avec Deezer pour lancer des podcasts

Prisma Media s’associe avec Deezer pour lancer des podcasts | Radio 2.0 (En & Fr) | Scoop.it

Le groupe de presse s’est allié à Deezer pour proposer certains articles en version podcast sur la plate-forme. Objectif : rajeunir et élargir son public.

« Allez chercher l’audience là où elle se trouve. » C’est la raison qu’a invoquée Prisma Media pour expliquer son partenariat avec Deezer. Le groupe de presse diffusera désormais sur la plate-forme de streaming des podcasts produits par cinq de ses titres (Capital, Femme actuelle, Business Insider, Ça m’intéresse et Voici).

Une manière de toucher un public plus large pour un groupe qui fait face à l’érosion du lectorat de ses magazines. « Aujourd’hui, les gens lisent, regardent et écoutent l’information. Nous voulons faire face à cette multiplication des supports pour conquérir une nouvelle audience et répondre aux évolutions de la consommation », explique Mickaële Angeletti, qui pilote ce projet, officialisé lundi 20 mars par Prisma Media.

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Spotify acquires content recommendation startup MightyTV | Techcrunch

Spotify acquires content recommendation startup MightyTV | Techcrunch | Radio 2.0 (En & Fr) | Scoop.it
Spotify this morning announced its latest move to expand its marketing and advertising horizons: it has acquired and shut down content recommendation service..
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XAPPmedia and Federated Media Launch First Amazon Alexa Skill for Radio - Voicebot

XAPPmedia and Federated Media Launch First Amazon Alexa Skill for Radio - Voicebot | Radio 2.0 (En & Fr) | Scoop.it
Radio once occupied a central space in American homes and created a shared listening experience. Mobile devices and the rise of personalized listening changed that dynamic. The voice-first devices like Amazon Echo and Google Home are bringing audio back into shared spaces again. A 2016 survey by Experian revealed that over 80% of Amazon Echo owners had used the devices to play music, 66% to access the news, 41% to connect to a music service and 36% to hear the traffic. These are all traditional radio use cases. The question has been what can radio do to become relevant in an interactive voice and audio model.
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Hearing Voices - Issue #15, or "the SXSW edition, sort of"

Hearing Voices - Issue #15, or "the SXSW edition, sort of" | Radio 2.0 (En & Fr) | Scoop.it
Hearing Voices - "Mr. Thomas A. Edison recently came into this office, placed a little machine on our desk, turned a crank, and the machine enquired as to our he
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SoundCloud Gets A Lifeline: $70 Million In Debt Financing

SoundCloud Gets A Lifeline: $70 Million In Debt Financing | Radio 2.0 (En & Fr) | Scoop.it
After publicly admitting that it could run out of cash later this year, SoundCloud has received $70 million in debt financing. The company had, for months, tried and failed to raise $100 million in venture financing. __________________________________ Struggling music service SoundCloud has received a much needed $70 million loa
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The Next Audio Distribution Mechanism: Facebook Messenger? | Radio magazine

The Next Audio Distribution Mechanism: Facebook Messenger? | Radio magazine | Radio 2.0 (En & Fr) | Scoop.it

Since Facebook Messenger is a much more intimate experience, it was only natural that the intimacy of audio should be explored. Working with Andrew Davies, Distribution and Partnerships Coordinator from ABC Radio, the team recently made a number of pieces of original audio to accompany the network's Oscar coverage.

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Le podcast, nouveau terrain de jeu de la radio | Telerama

Le podcast, nouveau terrain de jeu de la radio | Telerama | Radio 2.0 (En & Fr) | Scoop.it
Pas de contraintes de temps ni d'audimat, peu de moyens et beaucoup de liberté : les créateurs se ruent sur les podcasts. Qui séduisent même des noms connus comme Pascale Clark.
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Designing NPR One For Samsung Gear – Design at NPR

Designing NPR One For Samsung Gear – Design at NPR | Radio 2.0 (En & Fr) | Scoop.it
Recently, NPR partnered with Samsung to launch an NPR One app on the Gear S2 and S3. With this partnership, NPR saw an opportunity to reach a new segment of digital listeners on an innovative new…
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People are finally paying for online content—and music-streaming sites are leading the way

People are finally paying for online content—and music-streaming sites are leading the way | Radio 2.0 (En & Fr) | Scoop.it
Conventional wisdom holds that the internet is the land of the free: free music, free news, free podcasts and apps. But we may finally be entering an age when internet users are willing to pony up for the entertainment and services they enjoy. Subscriptions for online and investigative news outlets are up—particularly in th
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Personalised recommendations and playlists : Webinar on Musicovery API new features Musicovery API March 23, 4pm 

Personalised recommendations and playlists : Webinar on Musicovery API new features Musicovery API March 23, 4pm  | Radio 2.0 (En & Fr) | Scoop.it

On march 23, 2017- 4.00 PM, Musicovery will give a webinar presenting the new features of its API.

 

The webinar will address the following topics:

  1. General presentation of Musicovery API: personalised recommendations and playlists.
  2. The new features of Musicovery API:
    • the possibility to use the catalog of songs of a partner for recommendations and playlists.
    • the selection of the most appropriate activity radios for each time of the day and day of the week.
    • the selection for a specific listener of most personalized but renewed and diversified playlist types
    • The possibility to generate similar artists from more than one seed artist
  3. Q&A

 

The webinar is expected to last about 1 hour.

If you want to attend please register here :

https://sites.google.com/view/musicovery-webinar-register

 

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Nielsen Q3: Radio and smartphone streaming post another year of growth – RAIN News

Nielsen Q3: Radio and smartphone streaming post another year of growth – RAIN News | Radio 2.0 (En & Fr) | Scoop.it
Nielsen has released the Q3 2016 edition of its comparable metrics report on U.S. media consumption. Radio continues to have strong weekly reach at 93% of all surveyed adults. Respondents said they listen to radio an average of 5.1 days a week. It also holds an 18% share of the average audience composition broken out by platform; television remains the biggest slice of that pie for the overall adult audience.

This report often sheds light on how much age impacts media choices. For instance, while television has a 43% share of average audience composition across all adults, for the age 18-34 group, it’s only 28%. In fact, television falls second place behind smartphones, which had a 29% share for that demographic. Radio has 17% for those ages.
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Medidor único: los diarios digitales rechazan una eventual reelección de Comscore

Medidor único: los diarios digitales rechazan una eventual reelección de Comscore | Radio 2.0 (En & Fr) | Scoop.it
El anuncio de la AIMC y de IAB de poner en marcha un nuevo proceso para elegir a un nuevo medidor digital único ha sido muy bien recibido en la mayoría de los diarios digitales medidos por Comscore. Para nadie es un secreto las múltiples quejas del sector contra esta compañía que lleva ejerciendo de medidor único recomendado desde su elección en 2012 y, por tanto, se valora que por primera vez en cinco años se ponga en marcha un nuevo proceso concursal.

La AIMC e IAB movían ficha a comienzos de marzo confirmando a Comscore como medidor durante este 2017 y 2018, pero bajo la condición de que incorporara una serie de medidas para responder a las demandas de los diarios digitales, que desde hace varios meses vienen intensificando sus críticas contra el medidor. De esta manera, Comscore se comprometió a incorporar en el panel nuevos dispositivos y sistemas operativos de acceso en movilidad; medición de vídeo multiplataforma; servicios de control de calidad locales; medición en dispositivos móviles de menores de 18 años y desarrollo y mejora de las herramientas de explotación.

Paralelamente, se ha abierto un periodo de concurrencia para tener un nuevo medidor único en 2019. La iab, la asociación de anunciantes digitales de España, confirmaba esta semana que ya ha empezado este proceso concursal con la creación de una mesa de contratación de perfiles técnicos representativos de la industria, la redacción de los pliegos que incluirán los requisitos a cumplir por los candidatos, y el proceso final de resolución de concurso. El objetivo es que en otoño de este año ya tengan el nombre del nuevo medidor recomendado. En 2018, y en el caso de la selección de un nuevo medidor se iniciará un proceso de implantación y adaptación.
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maRadio.be devient 'Radioplayer.be'

maRadio.be devient 'Radioplayer.be' | Radio 2.0 (En & Fr) | Scoop.it
Afin de simplifier l’accès aux radios, webradios et contenus à la demande offerts par maRadio.be et garantir une ergonomie optimale en mobile, le radioplayer se décline désormais en une application pour smartphones et tablettes iOs et Android: Radioplayer.be.
L’application reprend les caractéristiques principales du player web audio : contenu en direct, à la demande et puissant moteur de recherche. D’autres fonctionnalités sont également présentes, comme le mode voiture ou la fonction réveil au son de la radio de son choix. L’on peut désormais emmener plus facilement les radios belges francophones et leurs contenus à la demande avec soi, tout en parcourant les recommandations et sauvegardant ses favoris. L’application Radioplayer.be est disponible gratuitement sur radioplayer.be ainsi que sur l’Apple Store et Google Play
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NRJ et Because Music s'associent sur Shazam

NRJ et Because Music s'associent sur Shazam | Radio 2.0 (En & Fr) | Scoop.it
Nous sommes fiers de cette opération innovante et inédite en France avec Because Music et Shazam. La radio reste aujourd'hui encore et de loin le média prescripteur pour la musique. Satisfaire nos auditeurs et les connecter avec leurs hits et leurs stars préférées est notre mission” a déclaré Gaël Sanquer, directeur des antennes de NRJ Group. Cette action signe également le lancement de l'offre "Shazam for Radio"  dédiée aux labels et encore inédite en France, et fait suite aux succès d’opérations similaires en Italie et en Allemagne.
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The Podcasting Market Earns Hundreds of Millions of Dollars Because It’s Working

The Podcasting Market Earns Hundreds of Millions of Dollars Because It’s Working | Radio 2.0 (En & Fr) | Scoop.it
Stamps.com and Mailchimp buy all those podcast spots because they are working, according to leaders at Gimlet Media and Slate's Panoply.
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Facebook set to challenge YouTube and Spotify with 'comprehensive music strategy' - Music Business Worldwide

Facebook set to challenge YouTube and Spotify with 'comprehensive music strategy' - Music Business Worldwide | Radio 2.0 (En & Fr) | Scoop.it
The prospect of Facebook taking on the likes of Spotify and YouTube in the world of music streaming is no longer a matter of ‘if’ – it’s a matter of ‘when’.
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Why The Music Industry Is Finally Taking Podcasts Seriously

Why The Music Industry Is Finally Taking Podcasts Seriously | Radio 2.0 (En & Fr) | Scoop.it
Podcasts may be the missing link for a growing industry looking to invest more in compelling stories and their passionate fans.
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Gimlet Media pinpoints the power of podcasts

Gimlet Media pinpoints the power of podcasts | Radio 2.0 (En & Fr) | Scoop.it

Gimlet Media's lightly branded audio shows are pulling in the listeners for clients such as eBay and Tinder.

Brands have some lofty ambitions for their content. But while the likes of Mondelez and PepsiCo aspire to make big-budget video productions that audiences will pay for, there’s a more humble, digital medium promising the kind of consumer engagement marketers dream of: podcasting.

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Le son binaural à France Télévisions, de la recherche à la production

Le son binaural à France Télévisions, de la recherche à la production | Radio 2.0 (En & Fr) | Scoop.it
Le son binaural est une technique qui permet grâce à un casque audio standard de restituer le son en relief, à l’image d’une écoute naturelle. Concrètement, il s’agit de fournir à chacune de nos oreilles, un son gauche et un son droit spécifiques et c’est parce qu’il existe des différences entre les deux que notre cerveau saura placer les sources sonores dans l’espace. On sait par ailleurs que notre perception du relief sonore dépend de notre morphologie (forme des pavillons d’oreille, du visage, …).
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Des articles de magazines Prisma Media disponibles en audio sur Deezer

Des articles de magazines Prisma Media disponibles en audio sur Deezer | Radio 2.0 (En & Fr) | Scoop.it
Prisma Media s’est associé à Deezer pour proposer aux utilisateurs de la plateforme de streaming musical certaines publications de ses marques médias grâce à une transformation audio opérée par l’application Infonity. Les utilisateurs peuvent ainsi retrouver des articles des hebdomadaires Voici et Femme actuelle et des mensuels Ça m’intéresse, Capital ou Business Insider.

Via Musicovery
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Failure, or Opportunity? Just 3% of Apple Users Are Subscribed to Apple Music

Failure, or Opportunity? Just 3% of Apple Users Are Subscribed to Apple Music | Radio 2.0 (En & Fr) | Scoop.it
RBC Capital Markets' analyst Amit Daryanani believes Apple is set for a solid 2017. Yet, only 3% of its core user base has subscribed to Apple Music. Why?
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Google removes audio ads from Google Home hours after introducing them

Google removes audio ads from Google Home hours after introducing them | Radio 2.0 (En & Fr) | Scoop.it
Google Home owners were surprised to find themselves bombarded with audio ads for Disney's upcoming live-action Beauty and the Beast remake this week.
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Why marketers should take note of Facebook and Amazon's moves in digital audio

Why marketers should take note of Facebook and Amazon's moves in digital audio | Radio 2.0 (En & Fr) | Scoop.it

Already this year, we’ve seen major digital players such as Facebook and Amazon claim their interest in digital audio. This sits alongside global businesses such as Pandora extending their ad tech partnerships, working towards a much more sophisticated digital audio offering.

Facebook acknowledging the power of audio (or the power of sound as we like to refer to it!) in the launch of the Facebook Live Audio platform should make marketers sit up and listen. In fact, Facebook themselves state that 41% of their videos are meaningless with the sound off and the company has also introduced automatic sound to videos in its mobile app, demonstrating how serious a subject it believes it to be.

Another tech giant to join the digital audio conversation is Amazon. The Amazon Alexa was the talk of CES this year and could potentially open a raft of opportunities for brands as they experiment with integrating with the tech. Voice activation could mean a real change in the way brands use digital audio – only this month, the world’s first voice-controlled hybrid radio adaptor was launched by Radioplayer, bringing voice activation to the forefront of a consumer experience.     

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Do People Listen To An Entire Podcast?

Do People Listen To An Entire Podcast? | Radio 2.0 (En & Fr) | Scoop.it

The duration of a podcast is a touchy subject among many legacy podcasters.  Some producers run hour and longer podcasts with pride.  Most are confident that their "fans" are on board for the full ride. Indeed some are.  

However, producers coming from commercial and non-commercial radio tend to be more wary of program length and watch the clock more closely. This is often the result of years of experience with PPM meters and viewing other listening metrics, which for broadcasters, means recognition of the tyranny of radio buttons and for podcasters the stop and delete buttons.  

Radio broadcasters know the average time spent listening per occasion to a station is 10 minutes. TV producers run short segments during news broadcasts.  The average length of a YouTube video is 4 minutes 20 seconds.  People graze, lose attention and change content sources.  

Holding attention is ever more challenging even when people are self-selecting a topic of interest as they do with podcasts.  

My daughter listens to a great food podcast and when her commute is done, so is her time with the podcast.

Many years of radio programming has conditioned me to urge efficient content packaging - regardless of length - and always respectful of self indulgence.  

The item below from RAIN NEWS Chief Brad Hill includes a quote from me - thanks Brad -  but more significantly it focuses on some of the science of podcast length. The recently released Infinite Dial study, which is self-reported data, indicates high completion rates for podcasts. That's great news and indeed it is likely that podcasts have longer "time-spent" than most audio media.  It is also true, however, that not all podcasts are created equal. NPR, which includes some of the best crafted podcasts in the business has evidence to show how tough it really is to engage and hold an audience for a long period of time.  

MY ADVICE WILL ALWAYS BE; GO ON AS LONG AS YOU NEED, THEN STOP.  AND, IF YOU DON'T EDIT, THE AUDIENCE WILL DO IT FOR YOU.  EVERYONE'S TIME IS A PRECIOUS COMMODITY.

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Streaming helps the radio star | CBC Radio

Streaming helps the radio star | CBC Radio | Radio 2.0 (En & Fr) | Scoop.it
If Netflix is using user-generated data to confidently launch successful programs like House of Cards, then it's fair to say it's been borrowing a page from the digital music industry's playbook.

Music streaming services like Spotify, Apple Music and Deezer have long been collating data from users to create everything from curated playlists to algorithms that can predict when a song is about to become a hit.

"There are literally billions and billions of data points," says Paul Smernicki, who was the head of digital music for the UK division of Universal Music for the last 17 years.
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