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Veille V Rencontres Radio 2.0 Paris le 13 octobre 2015 à la Sacem. 'La Radio 2.0  et vous ? Racontes moi une histoire". Consultez toutes les archives sur www.rr20.fr et suivez l'actualité sur ce Scoopit (Francais + English) #Multiplaform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Pr Rencontres Radio 2.0 to join the Salon de la Radio in Paris and Webinar #1 Personalizing Broadcast Radio

French professional event ‘Les Rencontres Radio 2.0’ is more and more popular and now encounter a wider audience since it was created 5 years ago. In order to …
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'Personalizing Broadcast Radio' first Radio 2.0 Webinar, online and free, with MusicoveryB2B, this Thursday March 3, from 4:00 to 4:45 pm (CET, GMT+1).

Info and registration: http://www.rr20.fr/webinar/ #SmartRadio

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Live concerts could be just the ticket for virtual reality

Live concerts could be just the ticket for virtual reality | Radio 2.0 (En & Fr) | Scoop.it
NextVR is teaming up with music promoter Live Nation to offer hundreds of concerts in virtual reality. Could this be the non-gaming experience the industry has been waiting for?
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8 NPR One things I wish I had known or done when I was at a station

NPR One listeners are significantly younger than our traditional broadcast audience: 40% are under 35 years old. 31% of NPR One users claim they are not

 

1. NPR One can help grow audience

2. Local matters to NPR One listeners

3. Focus on getting your best stuff into NPR One

4. Get your podcasts listed on StationConnect and make sure they have cover art

5. Encourage people to follow podcasts on NPR One and not iTunes

6. NPR One is how you meet your future donors

7. StationConnect is your friend. Get to know it and introduce your staff to it.

8. Get your older stations members to get their kids listening to public radio on NPR One

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Radioline Picks Triton Digital's A2x To Monetize Digital Audio Advertising Inventory

Radioline Picks Triton Digital's A2x To Monetize Digital Audio Advertising Inventory | Radio 2.0 (En & Fr) | Scoop.it
Radioline Picks Triton Digital's A2x To Monetize Digital Audio Advertising Inventory
Triton Digital on Monday said Radioline, a European radio and podcast aggregator, has selected a2x, Triton’s programmatic audio advertising exchange, in a partnership that enables the programmatic purchase of online digital audio inventory on Radioline’s Web site.

The partnership will begin with TV and mobile inventory becoming available this summer. Triton’s technology enables both live and on-demand publishers to build their audience and revenue globally.

The a2x exchange enables the programmatic buying of targeted online and mobile audio inventory, giving publishers the ability to manage, buy and sell third-party advertising campaigns. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions.

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YouTube muscle son moteur de recommandations

YouTube muscle son moteur de recommandations | Radio 2.0 (En & Fr) | Scoop.it
Les recommandations sur l’écran d’accueil de YouTube seront plus pertinentes.
Via Christophe Peckeu, Vincent Castaignet
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Predicting 2020: The end of the media owner

Predicting 2020: The end of the media owner | Radio 2.0 (En & Fr) | Scoop.it

The future media industry will be divided between content creators and content distributors, says Maxus' chief executive.

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L’enjeu des métadonnées dans la filière musicale - Guillaume Quelet, director digital business Sony Music

L’enjeu des métadonnées dans la filière musicale - Guillaume Quelet, director digital business Sony Music
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L’enjeu des métadonnées dans la filière musicale - Ludovic Pouilly

L’enjeu des métadonnées dans la filière musicale - Ludovic Pouilly – Institutional & music industry relations Deezer

Via GilCasta, Jean-Luc Biaulet, Vincent Castaignet
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Bots won't replace apps. Better apps will replace apps.

Bots won't replace apps. Better apps will replace apps. | Radio 2.0 (En & Fr) | Scoop.it
Lately, everyone’s talking about “conversational UI.” It’s the next big thing. But the more articles I read on the topic, the more annoyed I get. It’s taken me so long to figure out why!

Conversations, writes WIRED, can do things traditional GUIs can’t. Matt Hartman equates the surge in text-driven apps as a kind of “hidden homescreen”. TechCrunch says “forget apps, now bots take over”. The creator of Fin thinks it’s a new paradigm all apps will move to. Dharmesh Shah wonders whether the rise of conversational UI will be the downfall of designers. Design, says Emmet Connolly at Intercom is a conversation.

Benedict Evans prophecized that the new lay of the land is “all messaging expands until it includes software.”

“People don’t want apps for every single business that you interact with,” says David Marcus, head of Facebook Messenger, “…just have a message within a nicely designed bubble … [that’s a] much nicer experience than an app.” Under his charge, Facebook Messenger has tested this approach, building integrations with high profile partners as well as opening up a bot API.
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Bauer launches more personalised radio advertising

Bauer launches more personalised radio advertising | Radio 2.0 (En & Fr) | Scoop.it
Bauer Media, the UK's second-largest commercial radio company, has announced that they are extending the personalised advertising pioneered by Absolute Radio to more of their radio brands.
Listeners to the KISS brand network - KISS, KISSTORY and KISS Fresh - will now be served more relevant and engaging radio commercials when listening on a mobile phone or tablet. KISS is one of the top ten radio brands in the UK, with a weekly audience of 5.3 million. The Absolute Radio Network achieves 4.4m weekly listeners.
The service, tagged "InStream+", will also be available to listeners of Kerrang!, heat radio and Planet Rock.
The consumer proposition, as promoted by Absolute Radio - who've been running this service since June 2011 - is communicated as fewer ads and more music. When a registered listener is listening to the radio station online while signed-in, they get advertising targeted to their gender, age, and geographic area; or additional songs. Listeners can be signed-in using the radio station's apps, or via Radioplayer.
The service uses ad replacement technology from AdsWizz.
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Où se cache la magie des algorithmes de recommandation musicale ? | LINC

Où se cache la magie des algorithmes de recommandation musicale ? | LINC | Radio 2.0 (En & Fr) | Scoop.it
La recommandation personnalisée est devenue la véritable zone de concurrence et de différenciation des services de streaming musical, comme nous le soulignons dans le Cahier IP 3 « Les données, muses et frontière de la création ». Pandora, Deezer, Apple Music placent tous la recommandation selon les goûts de l’utilisateur au centre de leur stratégie de communication.
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Left on the dial: With young people trading AM/FM for streaming, will radio find a home in your next car?

Left on the dial: With young people trading AM/FM for streaming, will radio find a home in your next car? | Radio 2.0 (En & Fr) | Scoop.it
Today's teens and twentysomethings turn to their phone for audio, not their radio. What kind of future is there for businesses built on a terrestrial radio signal?
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Audience Internet mobile : près d’un individu de 15-24 ans sur 2 s’est rendu sur au moins un site ou une application de musique en février | Offremedia

Audience Internet mobile : près d’un individu de 15-24 ans sur 2 s’est rendu sur au moins un site ou une application de musique en février | Offremedia | Radio 2.0 (En & Fr) | Scoop.it
Près de 45% des moins de 35 ans, soit 7,4 millions d’individus, ont consulté un site mobile ou une application de musique en février dernier d’après les chiffres d’audience mobile publiés par Médiamétrie.
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Les concerts en réalité virtuelle arrivent, et ça donne envie

Les concerts en réalité virtuelle arrivent, et ça donne envie | Radio 2.0 (En & Fr) | Scoop.it
Une entreprise spécialisée dans la réalité virtuelle vient de conclure un partenariat avec l'un des plus gros producteurs de concerts.

Vivre une prestation de son artiste préféré à New York tout en étant dans sa chambre à Paris sera bientôt une réalité. Ou plutôt, une réalité virtuelle. NextVR, une start-up spécialisée dans le domaine, vient de conclure un partenariat avec Live Nation, géant mondial de la production d'événements musicaux. Selon le site re/code, des centaines de concerts seront concernés durant les cinq prochaines années. 
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Radio’s Solid Position Within The Media Landscape | Radio Ink

Radio’s Solid Position Within The Media Landscape | Radio Ink | Radio 2.0 (En & Fr) | Scoop.it

Even with Millennials, Radio programming’s share of audio usage across the country exceeds 50%:

AM/FM programming share of usage jumps back to over 60% of all A25-54 audio usage throughout the U.S:

This slide sets the record straight regarding radio’s importance in the media landscape throughout 2/3 of the broadcast day Monday-Friday 6 a.m.-6 p.m., when most shopping occurs.

We’ve noticed the increased usage of social networking growth over the past several years of data, which is not a surprise. It does provide us with a good opportunity to take advantage of our personalitys’ social activity to complement any radio campaign we propose:

The data above are the tip of the TouchPoint iceberg, providing us with an opportunity to become our “own cause” to more effectively tell our own radio story.

The following excerpts were taken from an Ad Age article this week that focused on the TV “upfronts” and the importance of “reach,” which is helpful, as radio is the #1 reach vehicle in the country.

They could prove useful when highlighting the importance of “reach” to an advertiser:

 

Many TV campaigns generate tremendous audio equity that goes largely unused. Rotating in shorter-length radio commercials to supplement any TV campaign provides the following benefits:

– Gets our foot in the door

– Continuity of schedule = continued brand presence

– Memory maintenance = Radio is a terrific memory maintenance vehicle that economically refreshes memories

– Convergent reality = I heard it somewhere else so it is more likely “true”

– Complementary messaging = additional reasons to believe/purchase

And lastly, and probably most importantly, the ARF’s finding that adding radio to a TV-only campaign increases the ROI +20%!

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How the Art Comes Together (when illustrating Serial's audio keeping imagination alive) — Medium

How the Art Comes Together (when illustrating Serial's audio keeping imagination alive) — Medium | Radio 2.0 (En & Fr) | Scoop.it
When artist Carl Burton and I started working on the art for this season, we came up with one overall rule: no people. “I personally like that,” Carl said, “because then it’s about creating a space where you’re not stepping on the imagination of the listener.” But a lack of people doesn’t mean a lack of details.
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Spotify buys CrowdAlbum to give artists a fan's perspective

Spotify buys CrowdAlbum to give artists a fan's perspective | Radio 2.0 (En & Fr) | Scoop.it
It's no secret that Spotify and other audio streaming apps are constantly looking for ways to help artists connect with fans. Today, Spotify announced tha
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Inside Pandora's Plan To Reinvent Itself—And Beat Back Apple And Spotify

Inside Pandora's Plan To Reinvent Itself—And Beat Back Apple And Spotify | Radio 2.0 (En & Fr) | Scoop.it
Later this year, Pandora will launch its own on-demand music subscription service, once the licensing deals and logistical and design details are all ironed out. It’s easy to envision a Spotify clone layered on top of the existing Pandora app. But there’s more to it than that, insists Chris Phillips, Pandora’s chief product officer and the man overseeing the process of integrating these new pieces—an on-demand library, ticket-selling features, and a fresh arsenal of data—into the Pandora puzzle.

"We're tackling it differently," says Phillips, arguing that most music streaming services start with a huge on-demand library and then tack on personalized radio and curated playlists as an afterthought. "We're starting from this very simplistic personalized radio, and we'll be adding in the right level of control in the right places."
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L’enjeu des métadonnées dans la filière musicale - Hervé Riesen, Radio France

L’enjeu des métadonnées dans la filière musicale - Hervé Riesen, Directeur adjoint délégué aux antennes et programmes Radio France
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L’enjeu des métadonnées dans la filière musicale - Yvan Boudillet  Director consumer strategy Warner Music

L’enjeu des métadonnées dans la filière musicale - Yvan Boudillet  Director consumer strategy Warner Music | Radio 2.0 (En & Fr) | Scoop.it

L’enjeu des métadonnées dans la filière musicale - Yvan Boudillet  Director consumer strategy Warner Music

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Big Data can change the music industry

Big Data can change the music industry | Radio 2.0 (En & Fr) | Scoop.it
At a time when the music industry worldwide has been hit badly because of the free downloads and piracy, the intervention of Big Data and analytics present the opportunity to change the landscape and potential revenues for all stakeholders. The digital disruption in the music industry is attracting advertisers and helping them target their advertising spend on specific online audiences for specific types of music.
Broadcast radio is slowly giving way to online radio and multitudes of online video channels coupled with the capability to download music on devices expands the audience and the timing for targeted advertising significantly. Talent spotting and taking bets on emerging talent is a specialised activity which could be handled only by experts who have been part of the music industry for many years. When labels promoted heavily do not get the desired returns, the losses can be staggering. However it is now possible to mine the data connected to these services and study the patterns in the downloads,
social media trends, concert attendance, sales of tickets, merchandise and audio-video albums all of which help in predicting the next big hit.
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Millennial media habits: Myths and Realities [ppt] Westwood One

Millennial media habits: Myths and Realities [ppt] Westwood One | Radio 2.0 (En & Fr) | Scoop.it

Westwood One examined frequently heard beliefs about Millennial media habits. We used research from Nielsen, Edison Research, and The Advertising Research Foundation to check the facts on these assumptions.

 

Millennials aren’t much different than the general population. Sure, they spend more time on their phones checking Facebook, Instagram, and Snapchat, but they still like their traditional media.

In fact, Millennials are the generation that listen to AM/FM radio the most. According to Nielsen, nine out of 10 Millennials tune in to radio every week. Radio is and continues to be the centerpiece of audio in America and is essential to any marketing plan to reach Millennials.

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Avec Acacia Web, Mediamétrie vulgarise l’usage des sondages en Afrique

Avec Acacia Web, Mediamétrie vulgarise l’usage des sondages en Afrique | Radio 2.0 (En & Fr) | Scoop.it
Acacia Web est un logiciel qui permet de consulter et analyser les résultats d’audience de la Télévision et de la Radio de Médiamétrie en Afrique. Intuitif et simple d’utilisation, il est accessible depuis l’explorateur web de votre ordinateur.
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LINC, un nouveau média dédié aux innovations numériques | CNIL

LINC, un nouveau média dédié aux innovations numériques | CNIL | Radio 2.0 (En & Fr) | Scoop.it
Avec ce nouvel espace (linc.cnil.fr), la CNIL entend partager et diffuser plus largement ses travaux et réflexions en direction de l’ensemble des acteurs de l’innovation et de l’écosystème numérique (chercheurs, start-up, labs, etc…). 
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TDF Group joins RadioDNS Hybrid Radio |

TDF Group joins RadioDNS Hybrid Radio | | Radio 2.0 (En & Fr) | Scoop.it
TDF Group, Europe’s leading media distribution company, has become the latest member of RadioDNS Hybrid Radio. TDF’s businesses help broadcasters distribute their content to consumers, and develop new technology to improve the value of media consumption. TDF has long standing experience providing transmission to radio stations in France, in both FM and using DAB/DMB.

In line with their ambition to improve the value of broadcast, TDF will be developing hybrid radio services for their customers, including systems to automate alignment of broadcast and IP streaming to create a truly seamless transition between the two.
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Surprise: What Smartphone Owners Actually Listen To | Radio World

Smartphone ownership is having a sizable impact on online radio listening. That was the message from Larry Rosin, president of Edison Research, who shared statistics and research on the state of affairs of the mobile phone and audio at the RAIN Summit here in Las Vegas this week.

During the session “Share of Ear on the Smartphone,” Rosin offered some eyebrow-raising statistics on smartphone usage — for example, a whopping 87% of adults 18 to 34 never let their smartphone leave their sides. Rosin said the smartphone has created a new mobility for audio usage.

It’s no surprise that smartphones are being used for more and more things, he said; as a result there is a correlation between online radio listening and smartphone ownership. Of smartphone users who listen to audio on their device, 54% of that time is spent listening to a radio broadcaster’s online streams, 16 to owned music, 15% to “pureplay” streaming audio, 7% to Sirius XM, 5% to TV music channels and 2% to podcasting.

For those who listen to audio on their smartphone, they consume an average of two hours every day. And during that day, 43% listen to their own music, 37% listen to streaming audio, 9% listen to AM/FM radio and 7% listen to podcasts.

That AM/FM listening drops depending on age. Young listeners spend almost an equal amount of time listening to streaming audio and owned music while only spending about 6% of their time listening to AM/FM radio.

And the predictions for young children may be surprising, Rosin said. Some predictions say a child from a middle-income family may get a phone as young as 10 years old. As she grows, her home may not even have a single traditional AM/FM radio, while odds are almost 100% that she’ll have high-speed connectivity through Wi-Fi or through her phone.
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