“Now, we remain strong believers that on-demand and custom playlist services do not replace a curated local or national broadcast experience … Radio is so much more than just a playlist punctuated by ads … These new digital services simply replace the music you buy and the playlist you make, which is why is always going to natural complement to a professionally curated broadcast radio experience.”
Dickey made several references to a “widening” of audio consumption: “The audio space is widening and total audio consumption is actually increasing because technology makes it more readily accessible.”
So the equation appears to go like this: Small-market radio stations out, Westwood programming in, new content funneled to Rdio for distribution to online audiences. In that new content, Dickey emphasized sports brands CBS and NBC, and tent-pole sporting events like the NCAA finals, the Olympics, and the Masters. Entertainment award shows (Grammys, AMAs) and network-branded news are in the WestwoodOne bucket also. Presumably, we can expect to start seeing (and hearing) these non-music streams featured in Rdio during 2014.