Though BBC Radio 1--a station launched in 1967 in response to the rock and roll pirate radio stations that sprung up--still has an audience of 11 million, “listening hours are going down,” Harland acknowledges. And as radio faces the contraction--and distraction--of its traditional audience, it’s Harland’s job to find novel ways to engage listeners and attract new ones. In part, he does that by thinking of listeners as viewers.
Because increasingly, as Harland’s example shows, radio is something you watch.
...DON'T TRY TO CREATE A VIRAL HITDON'T ENGAGE IN "RANDOM ACTS OF DIGITALDO REMAIN TRUE TO YOUR BRANDDO PLAY THE GAME