Lisnr is an app that uses inaudible beacons to deliver content to customers at highly relevant times.
When we think of sound, we typically think of music. But what about sounds we as humans can’t hear? Do those inaudible sounds have any real use cases for us and if they do what are they? One Cincinnati-based startup, Lisnr, thinks its found the perfect use case for such inaudible sounds.
The idea behind Lisnr is simple: reach customers at relevant times. But how do you reach customers when it makes sense for you as a brand but also for them as a customer? That’s a problem that has been harder to solve. When it comes to companies who advertise on TV, it’s a matter of just getting your product in front of as many people as possible. Google’s search ads have done wonders for targeted ads, showing relevant ads to people based on their searches. However, while this kind of thing has worked well online it hasn’t really transferred back over into the offline world. And that’s where Lisnr’s inaudible sounds or what they refer to as beacons come into play.