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Avec Audio+, Mindshare et Shazam permettent aux annonceurs de relier audio et mobile - Offremedia

Avec Audio+, Mindshare et Shazam permettent aux annonceurs de relier audio et mobile - Offremedia | Radio 2.0 (En & Fr) | Scoop.it

Mindshare (groupe WPP) et Shazam lancent Audio+, un programme qui permettra aux clients de l’agence média dans le monde de tirer parti de leurs ressources audio et de mieux comprendre où et quand les consommateurs souhaitent s’engager avec leurs produits ou services. A l’aide de l’application de reconnaissance audio de Shazam, les clients de Mindshare pourront inciter les consommateurs à interagir via une application second écran.

...

....donnera ainsi aux clients de Mindshare un accès au ROI de chaque piste audio ou encore aux données d’engagement des consommateurs.
Nick Emery, CEO de Mindshare Worldwide, déclare : «(...) Il est temps pour les marques de tirer parti de l’audio et plus seulement de l’image».

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Radio 2.0 (En & Fr)
Veille V Rencontres Radio 2.0 Paris le 13 octobre 2015 à la Sacem. 'La Radio 2.0  et vous ? Racontes moi une histoire". Consultez toutes les archives sur www.rr20.fr et suivez l'actualité sur ce Scoopit (Francais + English) #Multiplaform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Pr Rencontres Radio 2.0 to join the Salon de la Radio in Paris and Webinar #1 Personalizing Broadcast Radio

French professional event ‘Les Rencontres Radio 2.0’ is more and more popular and now encounter a wider audience since it was created 5 years ago. In order to …
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'Personalizing Broadcast Radio' first Radio 2.0 Webinar, online and free, with MusicoveryB2B, this Thursday March 3, from 4:00 to 4:45 pm (CET, GMT+1).

Info and registration: http://www.rr20.fr/webinar/ #SmartRadio

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YouTube muscle son moteur de recommandations

YouTube muscle son moteur de recommandations | Radio 2.0 (En & Fr) | Scoop.it
Les recommandations sur l’écran d’accueil de YouTube seront plus pertinentes.
Via Christophe Peckeu, Vincent Castaignet
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Predicting 2020: The end of the media owner

Predicting 2020: The end of the media owner | Radio 2.0 (En & Fr) | Scoop.it

The future media industry will be divided between content creators and content distributors, says Maxus' chief executive.

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L’enjeu des métadonnées dans la filière musicale - Guillaume Quelet, director digital business Sony Music

L’enjeu des métadonnées dans la filière musicale - Guillaume Quelet, director digital business Sony Music
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L’enjeu des métadonnées dans la filière musicale - Ludovic Pouilly

L’enjeu des métadonnées dans la filière musicale - Ludovic Pouilly – Institutional & music industry relations Deezer

Via GilCasta, Jean-Luc Biaulet, Vincent Castaignet
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Bots won't replace apps. Better apps will replace apps.

Bots won't replace apps. Better apps will replace apps. | Radio 2.0 (En & Fr) | Scoop.it
Lately, everyone’s talking about “conversational UI.” It’s the next big thing. But the more articles I read on the topic, the more annoyed I get. It’s taken me so long to figure out why!

Conversations, writes WIRED, can do things traditional GUIs can’t. Matt Hartman equates the surge in text-driven apps as a kind of “hidden homescreen”. TechCrunch says “forget apps, now bots take over”. The creator of Fin thinks it’s a new paradigm all apps will move to. Dharmesh Shah wonders whether the rise of conversational UI will be the downfall of designers. Design, says Emmet Connolly at Intercom is a conversation.

Benedict Evans prophecized that the new lay of the land is “all messaging expands until it includes software.”

“People don’t want apps for every single business that you interact with,” says David Marcus, head of Facebook Messenger, “…just have a message within a nicely designed bubble … [that’s a] much nicer experience than an app.” Under his charge, Facebook Messenger has tested this approach, building integrations with high profile partners as well as opening up a bot API.
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Bauer launches more personalised radio advertising

Bauer launches more personalised radio advertising | Radio 2.0 (En & Fr) | Scoop.it
Bauer Media, the UK's second-largest commercial radio company, has announced that they are extending the personalised advertising pioneered by Absolute Radio to more of their radio brands.
Listeners to the KISS brand network - KISS, KISSTORY and KISS Fresh - will now be served more relevant and engaging radio commercials when listening on a mobile phone or tablet. KISS is one of the top ten radio brands in the UK, with a weekly audience of 5.3 million. The Absolute Radio Network achieves 4.4m weekly listeners.
The service, tagged "InStream+", will also be available to listeners of Kerrang!, heat radio and Planet Rock.
The consumer proposition, as promoted by Absolute Radio - who've been running this service since June 2011 - is communicated as fewer ads and more music. When a registered listener is listening to the radio station online while signed-in, they get advertising targeted to their gender, age, and geographic area; or additional songs. Listeners can be signed-in using the radio station's apps, or via Radioplayer.
The service uses ad replacement technology from AdsWizz.
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Où se cache la magie des algorithmes de recommandation musicale ? | LINC

Où se cache la magie des algorithmes de recommandation musicale ? | LINC | Radio 2.0 (En & Fr) | Scoop.it
La recommandation personnalisée est devenue la véritable zone de concurrence et de différenciation des services de streaming musical, comme nous le soulignons dans le Cahier IP 3 « Les données, muses et frontière de la création ». Pandora, Deezer, Apple Music placent tous la recommandation selon les goûts de l’utilisateur au centre de leur stratégie de communication.
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Left on the dial: With young people trading AM/FM for streaming, will radio find a home in your next car?

Left on the dial: With young people trading AM/FM for streaming, will radio find a home in your next car? | Radio 2.0 (En & Fr) | Scoop.it
Today's teens and twentysomethings turn to their phone for audio, not their radio. What kind of future is there for businesses built on a terrestrial radio signal?
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Audience Internet mobile : près d’un individu de 15-24 ans sur 2 s’est rendu sur au moins un site ou une application de musique en février | Offremedia

Audience Internet mobile : près d’un individu de 15-24 ans sur 2 s’est rendu sur au moins un site ou une application de musique en février | Offremedia | Radio 2.0 (En & Fr) | Scoop.it
Près de 45% des moins de 35 ans, soit 7,4 millions d’individus, ont consulté un site mobile ou une application de musique en février dernier d’après les chiffres d’audience mobile publiés par Médiamétrie.
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Google adds podcasts to Google Play Music

Google adds podcasts to Google Play Music | Radio 2.0 (En & Fr) | Scoop.it
Podcasts have finally made their way to Google Play Music, the company announced today in a blog post. Google began recruiting podcasters last October after it initially revealed plans for the service, and has managed to sign up a ton of podcasts, including major shows like Marc Maron’s WTF, Chris Hardwick’s The Nerdist, and Neil deGrasse Tyson's StarTalk Radio, among others.

Google Play Music's podcast section will offer contextual recommendations for podcasts based on your activities or your interests, just like it does with music. It will also recommend playlists featuring key podcasts based on specific topics, like "Learning Something New" which will feature episodes from shows including Stuff You Should Know and How To Do Everything, and "Getting Lost in a Story" with Radiolab and Reply All.
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Itw de Lidwine Hô, chef de projet audio à France Télévisions | Mediakwest

Itw de Lidwine Hô, chef de projet audio à France Télévisions | Mediakwest | Radio 2.0 (En & Fr) | Scoop.it

Lidwine Hô, chef de projet technologique au sein de France Télévisions, est fortement investie au sein de Binaural listening (BiLi), un projet lancé par neuf partenaires soucieux de développer le système d’écoute binaural. La mission de ce consortium a démarré en janvier 2013 et s’achevera en juin 2016. Dans le cadre d'une interview livrée au Satis, en Novembre dernier, elle nous présentait BiLi...

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Son binaural : restituer une écoute naturelle 3D au casque | MetaMedia

Son binaural : restituer une écoute naturelle 3D au casque | MetaMedia | Radio 2.0 (En & Fr) | Scoop.it
« Binaural » signifie littéralement « ayant trait aux deux oreilles ». L’écoute binaurale est une technique très simple pour l’auditeur : elle nécessite uniquement que l’utilisateur se munisse d’un casque et lui restitue une écoute 3D très naturelle. Avant de détailler sur quels principes cette technologie fonctionne et quelles applications nous pouvons en faire dans un contexte de création audiovisuelle, nous vous proposons d'écouter quelques sons pour comprendre de quoi il s'agit.
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Spotify buys CrowdAlbum to give artists a fan's perspective

Spotify buys CrowdAlbum to give artists a fan's perspective | Radio 2.0 (En & Fr) | Scoop.it
It's no secret that Spotify and other audio streaming apps are constantly looking for ways to help artists connect with fans. Today, Spotify announced tha
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Inside Pandora's Plan To Reinvent Itself—And Beat Back Apple And Spotify

Inside Pandora's Plan To Reinvent Itself—And Beat Back Apple And Spotify | Radio 2.0 (En & Fr) | Scoop.it
Later this year, Pandora will launch its own on-demand music subscription service, once the licensing deals and logistical and design details are all ironed out. It’s easy to envision a Spotify clone layered on top of the existing Pandora app. But there’s more to it than that, insists Chris Phillips, Pandora’s chief product officer and the man overseeing the process of integrating these new pieces—an on-demand library, ticket-selling features, and a fresh arsenal of data—into the Pandora puzzle.

"We're tackling it differently," says Phillips, arguing that most music streaming services start with a huge on-demand library and then tack on personalized radio and curated playlists as an afterthought. "We're starting from this very simplistic personalized radio, and we'll be adding in the right level of control in the right places."
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L’enjeu des métadonnées dans la filière musicale - Hervé Riesen, Radio France

L’enjeu des métadonnées dans la filière musicale - Hervé Riesen, Directeur adjoint délégué aux antennes et programmes Radio France
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L’enjeu des métadonnées dans la filière musicale - Yvan Boudillet  Director consumer strategy Warner Music

L’enjeu des métadonnées dans la filière musicale - Yvan Boudillet  Director consumer strategy Warner Music | Radio 2.0 (En & Fr) | Scoop.it

L’enjeu des métadonnées dans la filière musicale - Yvan Boudillet  Director consumer strategy Warner Music

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Big Data can change the music industry

Big Data can change the music industry | Radio 2.0 (En & Fr) | Scoop.it
At a time when the music industry worldwide has been hit badly because of the free downloads and piracy, the intervention of Big Data and analytics present the opportunity to change the landscape and potential revenues for all stakeholders. The digital disruption in the music industry is attracting advertisers and helping them target their advertising spend on specific online audiences for specific types of music.
Broadcast radio is slowly giving way to online radio and multitudes of online video channels coupled with the capability to download music on devices expands the audience and the timing for targeted advertising significantly. Talent spotting and taking bets on emerging talent is a specialised activity which could be handled only by experts who have been part of the music industry for many years. When labels promoted heavily do not get the desired returns, the losses can be staggering. However it is now possible to mine the data connected to these services and study the patterns in the downloads,
social media trends, concert attendance, sales of tickets, merchandise and audio-video albums all of which help in predicting the next big hit.
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Millennial media habits: Myths and Realities [ppt] Westwood One

Millennial media habits: Myths and Realities [ppt] Westwood One | Radio 2.0 (En & Fr) | Scoop.it

Westwood One examined frequently heard beliefs about Millennial media habits. We used research from Nielsen, Edison Research, and The Advertising Research Foundation to check the facts on these assumptions.

 

Millennials aren’t much different than the general population. Sure, they spend more time on their phones checking Facebook, Instagram, and Snapchat, but they still like their traditional media.

In fact, Millennials are the generation that listen to AM/FM radio the most. According to Nielsen, nine out of 10 Millennials tune in to radio every week. Radio is and continues to be the centerpiece of audio in America and is essential to any marketing plan to reach Millennials.

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Avec Acacia Web, Mediamétrie vulgarise l’usage des sondages en Afrique

Avec Acacia Web, Mediamétrie vulgarise l’usage des sondages en Afrique | Radio 2.0 (En & Fr) | Scoop.it
Acacia Web est un logiciel qui permet de consulter et analyser les résultats d’audience de la Télévision et de la Radio de Médiamétrie en Afrique. Intuitif et simple d’utilisation, il est accessible depuis l’explorateur web de votre ordinateur.
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LINC, un nouveau média dédié aux innovations numériques | CNIL

LINC, un nouveau média dédié aux innovations numériques | CNIL | Radio 2.0 (En & Fr) | Scoop.it
Avec ce nouvel espace (linc.cnil.fr), la CNIL entend partager et diffuser plus largement ses travaux et réflexions en direction de l’ensemble des acteurs de l’innovation et de l’écosystème numérique (chercheurs, start-up, labs, etc…). 
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TDF Group joins RadioDNS Hybrid Radio |

TDF Group joins RadioDNS Hybrid Radio | | Radio 2.0 (En & Fr) | Scoop.it
TDF Group, Europe’s leading media distribution company, has become the latest member of RadioDNS Hybrid Radio. TDF’s businesses help broadcasters distribute their content to consumers, and develop new technology to improve the value of media consumption. TDF has long standing experience providing transmission to radio stations in France, in both FM and using DAB/DMB.

In line with their ambition to improve the value of broadcast, TDF will be developing hybrid radio services for their customers, including systems to automate alignment of broadcast and IP streaming to create a truly seamless transition between the two.
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Surprise: What Smartphone Owners Actually Listen To | Radio World

Smartphone ownership is having a sizable impact on online radio listening. That was the message from Larry Rosin, president of Edison Research, who shared statistics and research on the state of affairs of the mobile phone and audio at the RAIN Summit here in Las Vegas this week.

During the session “Share of Ear on the Smartphone,” Rosin offered some eyebrow-raising statistics on smartphone usage — for example, a whopping 87% of adults 18 to 34 never let their smartphone leave their sides. Rosin said the smartphone has created a new mobility for audio usage.

It’s no surprise that smartphones are being used for more and more things, he said; as a result there is a correlation between online radio listening and smartphone ownership. Of smartphone users who listen to audio on their device, 54% of that time is spent listening to a radio broadcaster’s online streams, 16 to owned music, 15% to “pureplay” streaming audio, 7% to Sirius XM, 5% to TV music channels and 2% to podcasting.

For those who listen to audio on their smartphone, they consume an average of two hours every day. And during that day, 43% listen to their own music, 37% listen to streaming audio, 9% listen to AM/FM radio and 7% listen to podcasts.

That AM/FM listening drops depending on age. Young listeners spend almost an equal amount of time listening to streaming audio and owned music while only spending about 6% of their time listening to AM/FM radio.

And the predictions for young children may be surprising, Rosin said. Some predictions say a child from a middle-income family may get a phone as young as 10 years old. As she grows, her home may not even have a single traditional AM/FM radio, while odds are almost 100% that she’ll have high-speed connectivity through Wi-Fi or through her phone.
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Sennheiser Springs Into Action with GoPro Developer Program (VR Mic)

Sennheiser Springs Into Action with GoPro Developer Program (VR Mic) | Radio 2.0 (En & Fr) | Scoop.it
At a GoPro-hosted press event yesterday, Sennheiser showcased new products from its audio labs that will allow GoPro users to match breath-taking footage captured at the extremes with incredibly high-quality audio. The audio specialist is presenting its forthcoming VR mic and – for the first time – an all-new action microphone.
“It is truly thrilling to be among the first to join the GoPro Developer Program to create audio visual experiences that will transform our ability to share and experience our world,” said Dr. Andreas Sennheiser, CEO, Sennheiser. “By working with GoPro’s toolkits we will be able to develop solutions that will enhance the unique footage that GoPro cameras can capture through our expertise in audio. I am looking forward with genuine excitement to see the incredible and creative work that will result when we give some of the world’s most creative and daring people new capabilities to see, hear and explore.”
The new Sennheiser products will ensure seamless ease of use and optimal performance – even under the toughest of conditions.
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L'intelligence artificielle va changer la façon dont vous écoutez de la musique

L'intelligence artificielle va changer la façon dont vous écoutez de la musique | Radio 2.0 (En & Fr) | Scoop.it
La compréhension de la musique par la machine ouvre de nouvelles perspectives pour la compréhension, l'écoute, et les expériences autour de la musique. Demain, dans la réalité virtuelle, on peut imaginer que des développeurs utiliseront l'intelligence artificielle pour créer des expériences encore plus immersives, plus libres et moins scriptées. La musique pourra s'adapter à chaque utilisateur, à sa situation en temps réel pour devenir la véritable "bande son" de sa vie virtuelle. Les objets connectés, et les bio-feedbacks qu'ils peuvent enregistrées, créeront aussi de nouvelles opportunités dans le domaine de la santé et de la musicothérapie.

Remettre la musique au centre de la relation entre l'auditeur et l'œuvre musicale

L'ordinateur et ses algorithmes de calcul des similarités acoustiques remettent donc paradoxalement au centre du jeu la musique et rien que la musique comme donnée d'analyse et d'orientation des recherches.

Là où le numérique était la promesse pour chaque artiste de pouvoir se faire entendre, il s'était jusqu' 'à aujourd'hui transformé en dictature du "mainstream" ou goût dominant.

Il faut aujourd'hui redonner sa juste valeur à la musique et sortit des approches "sourdes" du datamining.

A la clé, nous pourrons enfin dire que la prophétie de la "longue traîne", ce concept marketing qui fut inventé à l'arrivée d'Amazon et qui expliquait que la vente ne ligne profitait aux marques fortes mais également à la multitude de petits acteurs, se réalisera enfin au profit des acteurs de la création musicale. Et cette fois ci, grâce à l'innovatio
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Audience radio en France. Tous les résultats de la 126000 de Mediametrie [Janv-Mars 2016] via LaLettrePro

Audience radio en France. Tous les résultats de la 126000 de Mediametrie [Janv-Mars 2016] via LaLettrePro | Radio 2.0 (En & Fr) | Scoop.it
Ce matin, Médiamétrie a publié les résultats de la troisième 126 000 Radio de cette saison 2015-2016. Les audiences mises en avant dans ce nouveau classement correspondent à celles enregistrée
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