“[Radio] is the original form of ‘social media’ in that it allows you to connect with other people and ideas in your community or beyond, for free; this is what makes radio unique and the reason behind its longevity. Terrestrial radio is growing as well as the Internet and online radio – the entire pie is getting bigger.”
- TuneIn CEO John Donham
A recent report by Nielsen found that traditional broadcast radio is still the preeminent means of consuming radio in the US. According to its research, almost two-thirds (63%) of music fans say that (traditional) radio is their chief means of discovering new music. Of course, that’s not to say alternative means of consuming radio aren’t rising in demand too – it just means that your trusty ol’ FM/MW wireless remains a force to be reckoned with. For now, at least.
“The accessibility of music has seen tremendous expansion and diversification,” explains David Bakula, SVP Client Development, Nielsen. “While younger listeners opt for technologically advanced methods, traditional methods of discovery like radio and word-of-mouth continue to be strong drivers. With so many ways to purchase, consume and discover great new music, it’s no wonder that the consumer continues to access and enjoy music in greater numbers.”