What do images have to do with sound? A lot, it seems.
The Echo Nest, a music technology company based in Somerville, Mass., will be integrating more than 27,000 photos from Getty Images into its database of artist information. Subscribers of Echo Nest's product, called Dynamic Music Data, will be able to use the images for a flat monthly licensing fee that will be split between the two companies. Terms of the revenue sharing agreement were not disclosed.
Companies susbcribing to Dynamic Music Data include Yahoo!, MTV, KCRW and the BBC, among others. Yahoo! in August tapped the Echo Nest to serve up artist bios, photos, news and blog posts for its newly designed music pages.
"Fans appreciate seeing images of the artists they love as they listen to, read about, and share music," said Shane Tobin, Director of Strategic Partnerships at The Echo Nest. "However, the difficulty of licensing high-quality artist photographs has forced music sites and apps to rely primarily on album art as a graphical representation of artists."