The current list of confirmed advertisers, according to the report, includes McDonald's, Nissan, Pepsi, and Procter & Gamble, with pricey, category exclusives worth 'tens of millions' of dollars.Additionally, ads will be timed to happen when listeners are most likely to be paying attention. For example, right after pushing play or adjusting a playlist.
Here's a quick rundown of when and where ads will be running (as well as some other details), according to the report:
'Interstitial' audio will be injected every 15 minutes.'Interstitial' video ads every hour.Full-screen, interactive 'slate' ads will take over the entire screen.Inventory will be sold through iAd, Apple's mobile advertising network.Throughout, iTunes Radio listeners will always have the option to purchase an MP3 download of a streaming song through the iTunes Store.