In a move that's been hinted at by Spotify executives for months, Coca-Cola is putting the digital music service on its 8-ounce cans for Coke, Diet Coke and Coke Zero in the United Kingdom. The development heralds the companies' seven-month-old deal, while featuring the Spotify brand at the bottom of the "slimline" cans along with a Web address for their interactive "PlaceLists"app.
The app consists of a Coke-red map of the globe with clickable tags to songs that folks are listening to worldwide. Consumers can also utilize an augmented reality system from mobile marketing technology firm Blippar, enabling them to access tunes via smartphones and tablets.
Via Yvan Boudillet