Ramsey introduced the show this morning to frame its raison d’être to the audience: that radio needs to look to ideas that come from outside the radio industry. That’s why more than half the conference speakers aren’t from radio.
He suggested that maybe radio isn’t as special as those inside the industry like to think it is, asking the provocative question: “If you’re going to make plans to the future, is it better to make them on the basis of myths or on the basis of reality?”
Ramsey then outlined a list of radio’s vulnerabilities, which are areas which other media compete with radio, taking away audience. According to Ramsey, the most vulnerable area is “soundtrack,” where radio provides music for a listener’s day. There are obvious competitors and replacements in this area, from smartphones to Pandora.