At the top of the list are the areas where radio is most vulnerable. The items at the bottom are the most defensible positions, least vulnerable positions.
* Favorite Music
* Soundtrack – Background Music
* NOW – Immediacy
* Inform & Educate
* Changing Your Mood
* Discovery – Something You Haven’t Heard Before
———— (The pendulum begins to swing to more defensible positions below this line)
* Culture Immersion
* Easy Convenience
* Betterness – Makes My Life Better
* Star Access
Courtesy of Mark Ramsey and “Hivio – The Radio Ideas Festival”.