From live local newscasts via mobile to time-shifted season finales in the living room, the rising wave of streamed content continues to engage our eyes and ears. And digital music plays a big part of the swell, keeping our toes tapping and heads bobbing.
With nearly 22 billion songs streamed so far this year in the U.S., according to Nielsen, consumers are engaging with digital music at increasingly high rates.
Although there’s a plethora of options for streaming songs, most connected device owners listen on their smartphones. Listeners of all ages except those over the age of 55, named smartphones as their collective device of choice for streaming the sweet sounds of the radio. Nielsen’s first-quarter 2013 study of U.S. connected device owners found that device owners aged 25-34 and 18-24 are the most likely to stream tunes from the radio using their smartphones (27% and 26%, respectively), while consumers aged 55+ opt for laptops (14%).
When it comes to downloading music, however, consumers prefer laptops, given their larger storage capabilities.
In fact, almost half of Americans aged 18-24 who own a connected device favor a laptop for downloading music (47%). Even technologically fickle teens are just as likely to choose a laptop for downloading music (27%) as they are a smartphone (28%).