With recent research showing that consumers are ready to buy wireless speakers, Pure and Universal Music UK are teaming up to give music fans what they want.
Under the e-commerce partnership, global music leader Universal Music UK will bring the Jongo multiroom music system and Pure’s on demand music service, Pure Music* to a wider market. Pure’s complete product range, in addition to the Jongo system, will be available through the new webstore powered by Universal Music.
The study, carried out by Pure and AudienceNet**, polled a statistically and demographically representative sample of over 5000 respondents from the UK, Germany, France, Italy and North America. Results clearly show a high demand for both Bluetooth and wireless multiroom speakers with over 52% of those polled stating a strong intent to purchase a product like Jongo in the coming months. The only system on the market to offer both wireless multiroom and casual Bluetooth streaming, Jongo offers users the best of both worlds and a truly immersive experience.