Swedish Radio has identified 12 editorial priorities. The first of them, which is about using social media and interactivity, reads:
"Develop Journalism 3.0 and the relationship with the audiences. Social media is here to help us strengthen our audience relationship."
There are two main reasons for us to participate in social media. The first reason is purely selfish: we want our content to be shared and spread as much as possible.
It focuses on four main areas:
Preparations - how we start a social media activity, how we set up goals and measure successResearch - how to use social media for basic research and more advanced crowdsourcing projectsSharing - how we make people want to share our content to the widest extent possibleDialogue - perhaps the most important as it is about the way we nurture an on-going conversation with our audience and visitors, which is the foundation on which all our social media activities rest.
Included in the handbook are "do's and don'ts" for both reporters and managers, in a format which is easily accessible in their day-to-day work. You can downloaded it for free here.