Typing 140 characters and adding a link or photo is so 2010.
Too many news organizations merely place web or broadcast content on a Twitter screen and press tweet.
Why not create content for mobile devices tailored to the way people use their smartphones and tablets, as well as the devices' benefits and limitations?
Using the same content for broadcast, online, and in social media is not only repetitive and boring, it fails to take into consideration the mechanical and behavioral differences between a person watching TV, listening to the radio, reading a web story, or fidgeting with a phone or tablet.
Television news organizations have had decades to figure out how best to tell a story. Online journalists now know how to build multimedia pages that encourage the user to click on several elements to paint a complete picture.
So the question is, "How can I produce rich content that's best experienced by a person on a smartphone?
My answer? The Ultimate Tweet.