At Jelli, we are passionate about the intersection between the web and traditional broadcasting. So we were very interested when Neilsen recently published research confirming a correlation between Twitter and TV ratings.
Radio is another massive traditional medium like television which is beginning to see a more active “feedback loop” during broadcasts. Recently, some others in radio like Lori Lewis and Jacobs Media have started to take a look into this (“Social Nielsen”).
Today Jelli released new data that shows a direct correlation between an increase in social engagement with higher ratings for traditional radio broadcasts, and high levels of engagement with traditional radio spots.
This data demonstrates that higher social engagement levels can have a direct impact on increasing overall audience size as measured by traditional ratings.
In addition, adding a ‘feedback loop’ to a one-way broadcast can drive measurable brand engagement with the traditional radio spots aired on these broadcasts.
We’re happy to contribute this data alongside the work Twitter and Neilsen are doing with TV, to provide new insights about the intersection between radio and social media.