It is hard to believe that in some circles, there’s a raging debate…about all the wrong things.
Are digital futurists falsely predicting the doom of radio?
Are automakers conspiring to eliminate AM/FM radio from their “center stacks?”
Do we really need to be streaming?
Are young people abandoning radio in favor of new media technologies?
And on it goes.
In radio, these are issues akin to gun control, immigration, and the budget deficit – too complicated to take on in this space.
But for one of them – the future of radio in vehicles – there is no better source than to go to one of the fathers of Ford SYNC – Julius Marchwicki – for his insights about the relationship between the automakers and radio.
Radio World’s Leslie Stimson did just that last month when she interviewed Marchwicki, Ford’s global product manager for Sync AppLink.
So, what’s his take on radio and apps?
“When I think of radio, I think of an easy way to access localized content for any reason anywhere in the world. That content can be anything. It’s music, it’s news, it’s all sorts of things…Today, the age of the Internet and mobile phones as data connectivity has brought us to a world where I can access any radio station anywhere in the world anytime; and I personally think that’s fantastic. … Now we’re entering a world of applications and a world of data connectivity everywhere.”
As NAB CEO Gordon Smith clearly noted early in his keynote address, the “connected car” is a big topic for radio – today and in the future:
“Not too long ago some within our own industry raised the question of whether radio, specifically, was on the verge of being pushed out of the automobile. I think consumers and the leaders in Detroit said it best with a resounding no! But it is a good reminder that broadcasters can’t take their place in the dashboard for granted…we must continue to innovate and provide the content listeners want on many different platforms. We must keep our eyes focused on the new doors that open before us. The danger for any business that becomes complacent is its being left behind.”
Complete post : http://jacobsmediablog.com/2013/04/10/a-better-idea/