Julius Marchwicki, Ford’s global product manager for Sync AppLink, interviewed by Leslie Stimson from Radio World.
As global product manager for Ford Sync AppLink, he’s at the center of what automakers are doing to entice young people into buying cars. Bigger engines don’t do the trick anymore, according to experts in that world; so Marchwicki works with companies like Pandora, Stitcher and Clear Channel to deliver in-vehicle connectivity to infotainment sources.
Sync is the automaker’s connectivity system, AppLink is an application programming interface. Marchwicki works with companies in application development and content creation and distribution, wireless handset and platform development, to deliver features into cars that consumers want.
The Northwestern University computer engineering grad spoke with Radio World News Editor/Washington Bureau Chief Leslie Stimson about how “radio” in all of its forms fits into the new dashboard, part of a new series of articles on radio’s role in the evolving world of consumer electronics.
Complete interview here : http://www.radioworld.com/article/hes-fords-man-for-apps/218584