Storytelling lets radio listeners stay tuned longer & creates radio ratings growth, says program director Valerie Weber of Germany's #1 station ANTENNE BAYERN
Feelings and emotions, not facts and thoughts, create epic radio content. How Germany’s #1 station achieved a huge radio ratings growth through storytelling.
Program director Valerie Weber of Germany’s top radio brand ANTENNE BAYERN shared at Radiodays Europe 2013 how storytelling enabled them to increase their average hour reach by 30% in 1 year, and why radio is more than image values and program formats. “Good stories are the glue that can keep your listeners loyal for a long time.”