All right, let's just say it. Radio is really bad at technology.
Technology today is helping to broaden the definition of brands and transform them into experiences. In fact, the future of brands is as experiences across media and platforms.
But it begins with recognizing that your brand is more than your station and more than your stream – it’s the center of an experience that has less to do with the brand itself than the way it intersects with the lives of its consumers.
Because while radio may be bad at technology, radio can be superb at humanity.