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Radio is Bad at Technology, but…

Radio is Bad at Technology, but… | Radio 2.0 (En & Fr) | Scoop.it
All right, let's just say it. Radio is really bad at technology.

 

Technology today is helping to broaden the definition of brands and transform them into experiences. In fact, the future of brands is as experiences across media and platforms.

But it begins with recognizing that your brand is more than your station and more than your stream – it’s the center of an experience that has less to do with the brand itself than the way it intersects with the lives of its consumers.

Because while radio may be bad at technology, radio can be superb at humanity.


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Radio 2.0 (En & Fr)
Fresh news about Radio 2.0  worldwide in preparation of coming webinars and conferences (English and French). Program and archives on www.rr20.fr #Multiplatform #Personnal #Interactive #Contextual #Social #Local #Mobile #Hybrid
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Comportements et mesure de l'écoute en ligne à l'heure des 3 écrans [étude] Mediametrie au Radio 2.0 2017

Comportement et mesure de l ecoute en ligne a l'heure des 3 ecrans mediametrie radio 2.0 2017
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Why modern music TV is about much more than just TV viewers

Why modern music TV is about much more than just TV viewers | Radio 2.0 (En & Fr) | Scoop.it
How the new show connects won’t just be measured in overnights. Its success rate will also be seen in viral YouTube views and follow-up Spotify streams, in magazine articles and tweets

Via Midem Team
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« Demain, on utilisera la réalité virtuelle comme on utilise Skype aujourd'hui » Prepa #AudioGaming #VRSound

« Demain, on utilisera la réalité virtuelle comme on utilise Skype aujourd'hui » Prepa #AudioGaming #VRSound | Radio 2.0 (En & Fr) | Scoop.it

Quel est le point commun entre Jan Kounen, Alain Damasio et Vincent Ravalec ? Que ce soit à travers l’écriture de romans ou la réalisation de films, les trois hommes pratiquent et explorent la réalité virtuelle. Ils ont d’ailleurs participé au VR Film Festival organisé début juillet par le Forum des Images, à Paris, pour présenter et discuter de leurs travaux en VR. Le réalisateur de 99 francs, Jan Kounen, a évoqué son court-métrage en immersion sensorielle dans des souvenirs, Seven Lives. L’écrivain et réalisateur Vincent Ravalec a dévoilé, quant à lui, quelques premières images de Fan Club, un film qui donne à voir et à ressentir un labyrinthe d’émotions. Enfin, l’auteur de SF Alain Damasio était également de la partie pour évoquer sa collaboration au scénario du jeu en réalité virtuelle Paris 2050. L’occasion était trop belle pour une rencontre. Armé peu ou prou des mêmes questions, on les a donc interrogés chacun leur tour sur leur pratique de la réalité virtuelle et leur vision du futur de cette technologie.

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Imagine a Single, Unified Licensing Database for Every Song In the World

Imagine a Single, Unified Licensing Database for Every Song In the World | Radio 2.0 (En & Fr) | Scoop.it
To help artists get paid faster, as well as small business owners use copyrighted songs, Congress may soon create a public music licensing database.
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Why 3D audio is the next big step for virtual reality [Prepa #AudioGaming 8 sept @ INA]

Why 3D audio is the next big step for virtual reality [Prepa #AudioGaming 8 sept @ INA] | Radio 2.0 (En & Fr) | Scoop.it
Fast-forward to today and the art of storytelling in our modern, more virtual world is once again about to be disrupted by another seminal advancement in sound. It’s the use of 3D audio to immerse people more deeply into virtual environments, taking them to a reality that’s, well, much more real.

Binaural 3D audio is inherently more authentic to our ears than two-dimensional stereo. It is sound that’s designed to replicate the way we hear spatially, leveraging how humans consume auditory information in our natural environment. 3D audio engages the listener by offering a spatial bearing that enables them to sense where they are relative to the noises around them. In a 3D soundscape, the origins of sounds can perceptibly move about the listener, locating the listener as if they were standing in a real life environment.

By inserting 3D audio, new spatial information is introduced to the virtual experience, enabling audiences to sense things happening behind them, or elsewhere in their virtual environment, completely independent of their eyes. Just imagine yourself at a museum, standing in front of a massive painting that – despite being a two dimensional work of art – has amazing depth and allure. Visually, it draws you in and creates a sense of rapture. Now fold 3D audio into the experience with carefully crafted sound that wraps itself around you and pulls you closer. Characters in the painting sneak up from behind and encourage you to look deeper. Meanwhile, others call for your attention on the right, and then on the left. Suddenly, you’re a part of what’s happening on the seemingly “flat” canvas. Manipulating this type of audible sensory perception has the potential to completely reshape the entire virtual experience.
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Life with Bixby is equal parts futuristic and frustrating Vocal Assistant [Prepa VoiceUI]

Life with Bixby is equal parts futuristic and frustrating Vocal Assistant [Prepa VoiceUI] | Radio 2.0 (En & Fr) | Scoop.it

In the future, the voice of Bixby -- Samsung's virtual assistant -- will ring forth from refrigerators and smart speakers and who knows what else. No wonder the company is taking its time with it. For those who really can't wait, Bixby's voice interface is available as a preview you can access now.
I spent the last few days chatting with Bixby as often as possible. Our time together has been ... eye-opening, to say the least. It's definitely not ready for the wild, but despite the bad news surrounding it, Samsung's virtual assistant is starting to feel pretty capable. Emphasis on "starting to."

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A framework for a content-based hybrid content radio [IBC Whitepaper from RAI]

A framework for a content-based hybrid content radio [IBC Whitepaper from RAI] | Radio 2.0 (En & Fr) | Scoop.it
The aim of this paper is to propose hybrid content radio, a new framework for radio content, enhancing the traditional broadcast radio experience and augmenting it with context related audio content.

Differently from most of the commercial recommendation-based internet streaming services (Spotify, Pandora), here we consider systematically adding audio content to an existing, linear audio structure.

The purpose of the hybrid content radio framework is to enhance the broadcaster’s programme schedule with context-aware and personalised audio content from the internet.

The context can be the listener’s profile, emotional state and activity, her geographical position, the weather, and all factors contributing to characterize the state of the listener.

The final purpose of the enhancement is to improve the service user’s’ listening experience, decreasing their propensity to channel-surf and giving them more targeted content, such as local news, entertainment, music and also relevant advertisements.

In this way, the hybrid content radio approach enables both a functional enhancement to radio and network resource optimization, allowing the use of both the broadcast channel and the internet.
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L'INA lance une étude sur les webradios [Prepa SalonRadio]

L'INA lance une étude sur les webradios [Prepa SalonRadio] | Radio 2.0 (En & Fr) | Scoop.it
Dans le cadre de ses travaux de recherche et de ses activités de formation professionnelle et continue aux métiers de la radio, l’Ina (Institut national de l'audiovisuel) lance une étude sur le marché des webradios en France. Cette étude a pour objectif de dresser un panorama complet des nouvelles formes de création radiophonique. Elle sera pilotée et réalisée par l’Ina, avec la collaboration d’experts professionnels.
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Mozilla is crowdsourcing 10,000 hours of audio so anyone can build voice apps

Mozilla is crowdsourcing 10,000 hours of audio so anyone can build voice apps | Radio 2.0 (En & Fr) | Scoop.it
The tech industry is convinced that voice-based interaction will be a big part of our future, and we’ve seen proof of that in AI-powered assistants on our phones and smart speakers. But it’s not easy or cheap to build your own voice recognition system for an app or gadget because that requires plenty of data to learn from.

The folks at Mozilla, who are behind the popular Firefox browser, want to take the stress out of that part of the equation with Common Voice, a project to crowdsource voice samples and validate them. It’ll then make the database freely available to developers who want to train speech-to-text systems for their projects.

The goal is to collect about 10,000 hours of audio in various accents and subsequently release it later this year.
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Diffusions digitales de la radio en juin : la marque NRJ reprend la tête du classement | Offremedia

Diffusions digitales de la radio en juin : la marque NRJ reprend la tête du classement | Offremedia | Radio 2.0 (En & Fr) | Scoop.it
FIP Radio a été écoutée en moyenne 1h02m47s au mois de juin par écoute dans le monde. La radio digitale est largement devant les deux stations du Groupe NRJ, Chérie FM (48m17s) et Nostalgie (47m52s).
En juin, NRJ reprend la tête du classement des marques de radio les plus diffusées en ligne avec 21,8 millions d’écoutes actives France. France Inter (18,9M d’écoutes actives France) rétrograde à la deuxième place et perd plus de 3M d’écoutes actives France.
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Les médias doivent s'adapter à l'Internet vocal [Prepa #VoiceUI]

Les médias doivent s'adapter à l'Internet vocal [Prepa #VoiceUI] | Radio 2.0 (En & Fr) | Scoop.it
Les assistants personnels d'Amazon ou de Google vont bouleverser l'accès aux contenus.
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Amazon Is Now 3rd Largest Music Subscription Service

Amazon Is Now 3rd Largest Music Subscription Service | Radio 2.0 (En & Fr) | Scoop.it

Although it has often been overshadowed in the competitive world of music streaming, Amazon seems to be stepping into the light, with recent data showing Amazon music to be the second most widely used streaming app, and is the third largest subscription service globally. 


Via Bruno Renkin
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Shazam And Waze Rethink Mobile Creative | AdExchanger

Shazam And Waze Rethink Mobile Creative | AdExchanger | Radio 2.0 (En & Fr) | Scoop.it
While rich media units are engaging, they’re expensive to make and tougher to scale than programmatic banners. But banners look bad on mobile and get a bad rap for ruining the user experience.

Shazam and Waze are two apps championing beautiful mobile creative, but they can do so by relying on other revenue sources. Fifteen-year-old Shazam is on 400 million devices globally and sells half of its inventory programmatically; Waze is owned by Google.

Still, their support of unique creative demonstrates mobile’s advertising potential.

Sounds Like Attribution

Shazam, which used to make money through affiliate links to iTunes, has adopted an advertising-centric revenue model as music consumption habits have shifted to streaming.

Half of Shazam’s inventory is sold programmatically through private exchanges and on the open exchange, said Chief Revenue Officer Greg Glenday. But Shazam works with 70 of the top 200 brand advertisers on custom, direct-sold creative campaigns.
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Apple CarPlay now supports Google Play Music

Apple CarPlay now supports Google Play Music | Radio 2.0 (En & Fr) | Scoop.it
If for some reason you're an iOS and CarPlay user that also manages your tunes with Google Play Music, you're in luck. Google's music service is no
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How Personal Assistants Work In 7 Minutes – Intelligent Interactions: The Servo Labs Blog [Prepa #VoiceUI]

How Personal Assistants Work In 7 Minutes – Intelligent Interactions: The Servo Labs Blog [Prepa #VoiceUI] | Radio 2.0 (En & Fr) | Scoop.it
If you haven’t been living under a rock for the last couple of years, then you know that AI is now all the rage and personal assistants– like Alexa, Google Assistant and Siri are having their moment in the sun. If you’re working in or around tech, maybe you’re wondering “how can my company build its own personal assistant / bot / voice interface”. Look no further — as in the next few minutes I will explain the basics of the natural-language-interaction stack, and also where to get it!
Note: While this is a review of voice assistant tech — most messaging bots use much of the same technology.
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Le marché publicitaire de la radio vu par le CSA

Le marché publicitaire de la radio vu par le CSA | Radio 2.0 (En & Fr) | Scoop.it
D’un montant de 712 millions d’euros en 2016, les recettes publicitaires nettes des radios ont diminué de 1 % par rapport à 2015, soit une cinquième année consécutive de légère baisse. L’année 2017 devrait s’inscrire dans cette tendance, selon les dernières prévisions disponibles (Zenith Optimedia, 5 décembre 2016), avec une baisse prévue de 1,3 % selon le rapport annuel du CSA.
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Powers United VR, le jeu qui glisse dans la peau des super-héros Marvel - Numerama [Prepa #AudioGaming 8 sept @ INA]

Powers United VR, le jeu qui glisse dans la peau des super-héros Marvel - Numerama [Prepa #AudioGaming 8 sept @ INA] | Radio 2.0 (En & Fr) | Scoop.it
Marvel s'essaye à la réalité virtuelle en produisant, en collaboration avec Oculus, un jeu d'action où l'on incarne un super-héros : Powers United.
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Three Quarters of Podcast Audience Listening on Mobile

Three Quarters of Podcast Audience Listening on Mobile | Radio 2.0 (En & Fr) | Scoop.it
Our latest research shows three-quarters of podcast listeners are now listening on mobile, while the figure for PCs/laptops has fallen to 59%.

Via Elisa Escobedo
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Life with Bixby is equal parts futuristic and frustrating Vocal Assistant [Prepa VoiceUI]

Life with Bixby is equal parts futuristic and frustrating Vocal Assistant [Prepa VoiceUI] | Radio 2.0 (En & Fr) | Scoop.it

In the future, the voice of Bixby -- Samsung's virtual assistant -- will ring forth from refrigerators and smart speakers and who knows what else. No wonder the company is taking its time with it. For those who really can't wait, Bixby's voice interface is available as a preview you can access now.
I spent the last few days chatting with Bixby as often as possible. Our time together has been ... eye-opening, to say the least. It's definitely not ready for the wild, but despite the bad news surrounding it, Samsung's virtual assistant is starting to feel pretty capable. Emphasis on "starting to."

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BuzzFeed’s new audio morning briefing was made for Amazon Alexa

BuzzFeed’s new audio morning briefing was made for Amazon Alexa | Radio 2.0 (En & Fr) | Scoop.it
Instead of waking up and checking their phones for the latest push notifications, newsletters or podcast episodes, BuzzFeed's audience can now just ask for the morning's top news.

The digital news organization launched a new morning briefing Wednesday that was made for smart speakers with hands-free voice services, such as the Amazon Echo. The briefing, titled Reporting to You, is typically a two- to four-minute audio roundup of the day's most important news delivered by a different BuzzFeed reporter every day, with topics ranging from the latest emoji updates to the Senate's health care bill.

"We wanted to make something that stood out, sounded different and — most importantly — sounded human," said Eleanor Kagan, director of audio for BuzzFeed News. "I think this is a natural extension of the work BuzzFeed does to reach people on the platform ... what we value here is experimenting on different platforms, and this seems like an ideal place to do that."

One of the main goals of Reporting to You is informing people who don't have a lot of time to spare. Listeners can activate the morning briefing by asking Alexa what the news is or telling the speaker to play the briefing, said Roxanne Emadi, editor of news curation at BuzzFeed.
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Programmation musicale Radio en France : Yacast fait le bilan du 1er semestre 2017

Programmation musicale Radio en France : Yacast fait le bilan du 1er semestre 2017 | Radio 2.0 (En & Fr) | Scoop.it
Toujours très intéressant ce bilan semestriel livré par Yacast pour celles et ceux qui aiment décortiquer les chiffres et, surtout, qui aiment la musique. Justement ce nouveau bilan fait le point sur la programmation musicale dan un panel de stations au cours des six premiers mois de l'année. Beaucoup de chiffres et quelques gros succès qui ont marqué de semestre.
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L’avenir de Spotify ne se fera pas sans l’intelligence artificielle

L’avenir de Spotify ne se fera pas sans l’intelligence artificielle | Radio 2.0 (En & Fr) | Scoop.it
Après avoir racheté une start up française de machine learning, Spotify annonce l’ouverture d’un Creator Technology Research Lab à Paris dirigé par un spécialiste de l’intelligence artificielle.
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Reverse engineering emotions in an immersive audio mix format [Prepa #AudioGaming]

Reverse engineering emotions in an immersive audio mix format [Prepa #AudioGaming] | Radio 2.0 (En & Fr) | Scoop.it
The idea of immersive mixing is not new. Yet, the concept of adapting it to achieve an emotional story telling and audience control is still something that can be pushed forward.

Looking at the developments happening in the world of cinema and home audio, the idea of bringing the spectator to engage with the story is now a reality.

The Idea is to propose various techniques of mixing and audio processing along with the emotional impact into this world so that the artistic intention of the creator with the viewer is bridged and rather than having an audience that sees a movie, it is time to have the audience experience the story.

It will span from the art of psychological placements of sounds to designed and interpreted spaces that replicate a human emotion when replayed.
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How blockchain is used in media and advertising - Digiday Prepa #Blockchain

How blockchain is used in media and advertising - Digiday Prepa #Blockchain | Radio 2.0 (En & Fr) | Scoop.it

Use in media

Monetization: This week, blockchain content distribution platform Decent announced the launch of Publiq, a “rewarding” process that will let writers and creators distribute content on the blockchain and get paid immediately.


Advanced TV: A new technology by Comcast’s advanced advertising group lets brands make ad buys on both broadcast and OTT TV using blockchain technology. The group, which has brought together Disney, Altice USA, the U.K.’s Channel 4 and TG1 Group in Italy, plans to — in 2018 — let marketers, publishers and programmers share data without having to pool it in any one place. A CPG marketer, for example, would be able to use data from a content producer like Hulu to understand how to target its ad buys without receiving the actual data itself.


Fraud: In June, MetaX and the Data & Marketing Association launched adChain, an open protocol on the Ethereum blockchain that tags a piece of creative and follows it on the internet to make sure someone sees it, determining who it was as well as what actions were taken afterward. Like Comcast’s approach, adChain lets multiple parts of the industry, from agency to publisher to marketer, work together without dependency.
Whitelisting: MetaX also runs an adChain registry in collaboration with the DMA and ConsenSys that uses a cryptocurrency called “adToken,” which incentivizes people to determine whether a publisher can be whitelisted or not (or is deemed reputable or not). Brands can then decide to spend money only on those publishers.

 

Ad buying: New York Interactive Advertising Exchange, which will be a marketplace where brands, publishers and agencies can buy and sell future ad inventory will launch this year, in partnership with Nasdaq. The idea is to automate contract execution as long as conditions are met. It plans to first support only digital ad buys.

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Will Alexa Destroy us (Radio) ? [Prepa VoiceUI]

Will Alexa Destroy us (Radio) ? [Prepa VoiceUI] | Radio 2.0 (En & Fr) | Scoop.it
How your radio newsroom should think about smart speakers and digital assistants, and how two non-developers built a product on one
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Benoît Bouffart (Voyages-sncf.com) : "Créer un skill Alexa est une démarche qui s'inscrit dans le temps"

Benoît Bouffart (Voyages-sncf.com) : "Créer un skill Alexa est une démarche qui s'inscrit dans le temps" | Radio 2.0 (En & Fr) | Scoop.it

En 2016, Voyages-sncf.com a développé une application pour l'assistant vocal d'Amazon. Retour d'expérience avec le directeur produits et innovation de la filiale.

JDN. Pourquoi avez-vous créé un skill sur Alexa ?

Benoît Bouffart. Voyages-sncf.com attire plus de 12 millions de visiteurs uniques par mois. Notre objectif est de mettre à disposition de nos voyageurs toutes les technologies disponibles en gardant une navigation la plus intuitive possible. En 2014, nous avons lancé un bot sur Twitter pour chercher un billet de train en 140 signes. Fin 2015, nous avons intégré la commande vocale à notre appli mobile. En 2016, nous avons créé un skill pour Alexa, l'assistant personnel d'Amazon, qui permet aux usagers de commander un billet de train par la voix... Nous devions expérimenter cette piste.

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