The use of smart phones has exploded. But is anyone really listening to radio on them? How do people use their mobiles for radio - and what can we learn from broadcasters who pioneer in this area?
Can the European radio industry influence the mobile phones manufacturers to include a generic receiver for digital radio in all phones – the “Eurochip”?
And how will devices and mobile services develop over the coming years?
James Cridland to conclude :The majority of app users are not ‘mobile’ but on wifi at home or at workApps may increase audience recall of your brand (because of app on ‘homescreen’) but unikely to have massive effect on audience figures right nowAdvertising on them appears to work but less well than simply hiding the appConsumers wants FM (and DAB+) chips inside phones