You can climb down from the ceiling now, Mr. Broadcaster – it turns out new cars will feature FM/AM radios built-in for the foreseeable future (although certainly not forever).
The logic of this should be obvious to us all, but particularly obvious for anyone who bothers to talk with consumers.
And I did.
Between March 9 and March 10 2013, I fielded a random, balanced, national online study of 1,000 consumers and asked how they feel about those radios in their cars – and how they’d feel if they disappeared...
The disruption is happening and it is bound to accelerate. But we will not wake up tomorrow and discover new cars with no radios. Indeed, the problem is that those new cars will be full to the brim with entertainment choices galore.