Why don't people listen to radio as much on streaming devices? New Triton Digital data from January shows broadcast radio streams split 80/20 in favor of listening on desktops.
It showed pureplays with a 70/30 split in favor of mobile listening, driven by Pandora. However broadcast streams did see an 18% increase in mobile listening in January, which Triton says was the fastest growing sector of the month. Pureplay desktop and mobile listening remained relatively consistent at a 2% and 3% gain respectively.
Read Triton’s complete top 20 January ranker HERE.