While it’s damn near impossible to calculate the life-time value of a fan for an up and coming independent band, the short term gains and costs are easily available. Below, I’ve run through what it looks like to be in an indie band and how free downloads both benefit and hurt our bottom line while trying to make a break in the industry.
I see all too often people thinking that independent bands are somehow making huge amounts of money playing live shows and by distributing their music independently. I’m here to show you that we don’t make as much as you think.
If you don’t care about the nitty-gritty details of how much my band spends/makes, feel free to jump straight to the bottom where I give a nice summary of what money comes in, what money goes out, and how much free music actually costs an artist.