Ford wants to use the smartphone as a wireless hub, while GM is working with AT&T to pipe connectivity directly into its cars.
America’s biggest car makers have realized the cars they make are in fact the ultimate mobile devices – moving at speed, and pushing faster data speeds too. Both Ford and GM are moving to make their cars smarter with web capability, but they announced different strategies at Mobile World Congress today. While GM announced it was partnering with AT&T to bring wireless connectivity to its cars next year, Ford partnered with an Internet player, music streaming service Spotify, using iPhones as the wireless hubs for its cars.
Ford’s strategy offers more in-car development, sooner. It only has to wait for Spotify to release an update to its iOS app (which it says will be in the first quarter of this year) and drivers who have Ford SYNC in their car will be able to use Spotify in the Car with voice commands.