Radio 2.0 (Fr & En)

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All that data also makes Gracenote a natural fit for recommending new music, although right now the company prefers to let partners handle the algorithms because recommendations tend to be highly product-specific.

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Because Gracenote is present in so many cars — about 35 million — the company has put a lot thought into how to optimally deliver services there, too. Until drivers can bring their interest graphs and music libraries with them to their cars, he explained, any sort of in-car recommendation engine has to be pretty simple and non-distracting — perhaps like thumbs-up or thumbs-down button on the display that will eventually be able to recognize someone’s tastes.

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Depending on any variety of factors — time of day, location, driving conditions or behavior — the stereo system could pick music that either picks up a driver’s pulse or maybe relaxes him.

For Gracenote’s next chapter, the company is banking tablets to deliver a kick like the iPod did last decade. Gracenote is already working with television partners on real-time ad-swapping and intelligent content recommendations, and now it wants to dive deep into the second-screen world. Its new product called Entourage uses a tablet’s internal sensors to hear the television show or music playing in a room and then surface related content, perhaps from the web — like what Entourage user Zeebox provides — or perhaps produced, interactive material like the SyFy channel delivers via its Sync app.

Radio-network company Dial Global and music ID app SoundHound have inked an exclusive deal to extend radio ad campaigns and sponsorships onto mobile phones through a platform called SoundHound for Radio.

SoundHound, like Shazam, lets people identify a song playing in their immediate vicinity simply by opening the app and holding their phone up.

This is how SoundHound for Radio works: Radio listeners will hear a call to action either from a radio host or in a radio ad to use their mobile phone to "SoundHound" the broadcast. Listeners don't have to open the app immediately, but can do so over a specified period of time that could be a few hours. Once they do so, they will be greeted with elements such as exclusive content, contest-entry forms or other sponsored promotional opportunities.